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7 examples of influencer marketing campaigns

Sprout Social

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

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How to Get Started With One-to-One Social Media Engagement

Oktopost

Nicole Votolato Montgomery, Associate Professor of Marketing at the McIntire School of Commerce, University of Virginia agrees: “The number one thing that brands are doing wrong on social media is trying to push product. Want to learn how to create a social media marketing strategy for your business? Want more inspiration?

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Captivating a global audience: Why social data is the key to your esports marketing strategy

Sprout Social

But despite the rising mainstream popularity of esports, marketing to the esports audience is far from easy. For starters, we’re talking about a fragmented, hyper-social group of consumers who span the globe and have opinions on teams like 100 Thieves, Team Liquid and Evil Geniuses. A more strategic approach to esports marketing.

Data 86
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Purdue Football To Feature Student Superfan Images On Team Helmet

Convince & Convert

While there are a limited number of VIP Cards sold to students annually, the university also confirmed to CBS Sports the possibility to extend this promotion to additional groups in the future. What can we learn from these sports teams embracing social media? Share it in a comment below!

Team 146
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The 5 Pillars Of Your Social Data Framework For An Olympic Strategy

Audiense

This August, 28 sports will be included in the Rio Olympic Games and fans from all over the world will be enjoying the second screen experience to be part of the party. Sports clubs, clothing brands, broadcasters, FMCGs and more have a bigger opportunity than ever before to use the social data around the Olympics to their advantage.

Data 60
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Meta, Miramar Group, and Swire Resources Revolutionize Customer Engagement on WhatsApp with Omnichat

Bill Hartzer

(from left) Ashley Guo, Strategic Partnerships of Meta; Alan Chan, Founder and CEO of Omnichat; Lucy Cheung, Director of Group Marketing and Corporate Communications of Miramar Group; Christine Tam, Senior E-commerce Manager of Swire Resources Limited; Pak Hui, Chief Operating Officer of Omnichat officiated at the opening ceremony of the Summit.

Groups 95
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The State of eCommerce & Digital | Recapping the 2018 eTail East Experience

Pixlee

Understanding the audience and having a unified view of customer relationships ; Building the correct digital and social marketing stack, understanding CRM & loyalty. While at eTail, I was able to speak on a panel about “ Shoppable Custom Branded Content As A Consumer Engagement Vehicle” with a set of really great marketers.

ROI 40