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Missed Opportunities

Twist Image

The truth is that Marketing is changing, shifting and adapting. series) was recently speaking to a group of mortgage providers and this is what he told them to say to prospective clients if they wanted to up their game and increase their sales: "I am going to find you the best mortgage possible. brand loyalty. competition.

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Why Critics of Klout Are Missing the Big Picture

Convince & Convert

So much so that people (presumably sober) proclaimed that this was the future of marketing. Why do you think billions are invested every year in loyalty programs (tiered treatment) and credit scores (tiered treatment)? I am part of a very, very loose advisory group for Klout, for which I am not compensated in any way.

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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Brian Carroll talks with MECLABS Director of Research Sergio Balegno about the disconnect between social media activity and results in the B2B environment, and concludes that “marketers are expecting way too much too soon.&#

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What Traits Define a Social Media Marketer?

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Interviews , Marketing , Opinion , Social Media , Websites > What Traits Define a Social Media Marketer? What Traits Define a Social Media Marketer?

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Social Pros 26 – Richard Owen, Satmetrix

Convince & Convert

Read on for insights from Jay Baer & Eric Boss ‘s Social Media Stat of the Week ( This week : The Altimeter Group released the public report, The Social Media ROI Cookbook. We’re taking social and moving it beyond marketing, and getting lots of people involved. This episode features Richard Owen of Satmetrix.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Young People Don’t Use It Today’s marketing coordinator is tomorrow’s CMO, and younger Americans don’t embrace Twitter. The point is to understand social media as part of an overall marketing strategy, understand individual apps, and be nimble and adaptable. It allows a sniper vs. shotgun approach to marketing.