Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses
Koka Sexton
DECEMBER 26, 2022
This book provides readers with an in-depth understanding of how to tap into customers’ behavioral instincts in order to drive customer action and loyalty. It teaches readers how to use behavioral science to create persuasive and effective marketing messages that will guide customers through their decision-making process.
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