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Jeff Esposito

Groups

Loyalty

Marketing

Don't burn bridges

Jeff Esposito

SEPTEMBER 1, 2010

The dollars brought in from people who are generally not seen as revenue drivers has given marketers a set of green blinders. Common Misconceptions When many marketers look at social media platforms, they are immediately drawn towards the audience of the site. Facebook for example, has over 500 million users on the site.

CoTweet

CoTweet CoTweet Press Release Company

Bravo Dan Gilbert – a PR stunt that worked

Jeff Esposito

JULY 21, 2010

Now with this newfound brand loyalty and a promise of greatness, Gilbert has a great opportunity in front of him if he can expand on the PR goodwill. While the results of the surveys wouldn’t be the end all be all, they could gauge interest in certain players in terms or marketability or jersey sales.

Jive

Jive Forums Committee Survey

Jeff Esposito

Don't burn bridges

Bravo Dan Gilbert – a PR stunt that worked

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