Groups, Loyalty and Marketing - Social Media Informer

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Direct Marketing Observations

Groups

Loyalty

Marketing

The Reality of Social Currency

Direct Marketing Observations

NOVEMBER 20, 2013

Case in point, this morning I came across an interview with Erich Joachimsthaler, a former Harvard professor, author of over 40 articles & two books on brand strategy and the CEO of Vivaldi Partners Group. The problem with this effort is that it does not lead toward purchase and loyalty. What caught my eye?

Loyalty

Loyalty B2B Metrics Curation

In social media, cluttering the space, confuses the topic

Direct Marketing Observations

OCTOBER 5, 2011

I also told a group of 400 parents and educators that anyone under the age of 16 doesn’t need to be on a social network. I’m the biggest proponent of social media that you could possibly find but I am also the one that told my daughter that she doesn’t need Facebook. She’s 14. I got a standing ovation for that one.

Social Media

Social Media Aggregator Loyalty Social Networking

Direct Marketing Observations

The Reality of Social Currency

In social media, cluttering the space, confuses the topic

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