A digital media framework for smart marketing communications
Sherrilynne Starkie
DECEMBER 20, 2020
Almost half of Canada’s population, 44 per cent, are on LinkedIn. But, my challenge to you is to put that paradigm aside and think about the four main groups media types. It includes partnerships, alliances, syndicates and more. Eighty-three per cent of Canadians are on Facebook and almost 77 per cent use it daily.
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