Jon Loomer

NOVEMBER 29, 2022

I had to overcome so much of what I thought I knew about marketing and advertising to do it. Throughout this pivot, it’s become obvious to me that there are so many “old school” marketers and advertisers who just don’t get it. Maybe you are in this group of resistant marketers. It was a failure.

Video 200

Video Marketing ROI Buy 200

Oktopost

MARCH 4, 2024

In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. 60% of B2B SaaS companies reported their biggest marketing problem is a lack of time and resources. What is B2B SaaS Marketing?

B2B 62

B2B Strategy Marketing Case Study 62

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023.

B2B 117

B2B Trends Social Media UGC 117

Webbiquity SMM

MARCH 13, 2019

They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. These are usually the same people who say something like, “We don’t sell anything online” when I ask them about their internet marketing strategy.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Saying It Social

MAY 25, 2010

This webinar will be conducted by AK Stout, Owner & Social Media Strategist at Saying It Social, LLC. About AK: AK has been working with social media for the past 6 years, having been amongst the first group of people introduced to Facebook. The Webinar: Saying It Social will be increasing their prices by $50 on June 1st.

Social Media 100

Social Media Real Estate Marketing Small Business 100

Webbiquity SMM

JUNE 7, 2018

In fact, according to the 2017 State of Inbound report , lead generation is the biggest challenge for 63% of marketers. Before we jump into exploring the nuances of the lead generation game, let’s take a look at some of the proven methods of acquiring leads tried and tested by B2B marketers. Email Marketing. Content Marketing.

B2B 217

B2B Brands LinkedIn Influencer 217

Pam Moore

SEPTEMBER 8, 2017

” It could be anything from a random Facebook campaign, Live Video, Series of Instagram Stories, new Facebook group, LinkedIn group, social media campaign, planned “go viral” video” or a years worth of random inspirational quotes to bump up the engagement to your Facebook Page. RAMMIES: .

Social Media 166

Social Media Marketing ROI Metrics 166

Oktopost

FEBRUARY 24, 2022

In fact, according to LinkedIn , 78% of social sellers regularly outsell their peers who don’t use social media in their sales processes. How to Do Social Selling on LinkedIn. The LinkedIn Social Selling Index is a unique metric that offers insight into the success of an individual’s or brand’s approach to social media sales.

B2B 171

B2B Brands LinkedIn Groups 171

Pam Moore

SEPTEMBER 27, 2017

Unfortunately, many marketers and business leaders wrongly assume that personal branding is only for those looking to be “famous” or become some type of online or social marketing “guru.” Behind every branded corporate Twitter avatar, Facebook page, LinkedIn group and Instagram profile is a human being. SoundCloud.

Strategy 167

Strategy Brands Avatar Training 167

Pam Moore

SEPTEMBER 19, 2017

It's time to get real about the real return on the investment you make in content marketing. Is the money and time you are investing in content marketing helping you achieve your business goals? Register for my free webinar “Content that Converts” . Register for my free webinar “Content that Converts”

Content 164

Content Training ROI Compete 164

Ignite Social Media

MAY 31, 2016

If you missed our webinar last week on the 7 surprising differences between millennial men and women and their social media usage, we’re here to give you a debrief. Read on to determine if your social media marketing strategy should shift to reach these two varying audiences. Their Channel Preferences are Different.

Yammer 60

Yammer Buy Social Networking Report 60

Sprout Social

NOVEMBER 22, 2022

Starting your own social media marketing agency. Here are five tips for starting your own social media marketing agency: 1. For example, many TikTok marketing agencies specialize in creative productions and talent management. The same goes for creating your social media marketing agency. Define your niche and services.

Social Media 98

Social Media How To Marketing Price 98

Pam Moore

FEBRUARY 6, 2018

I have provided numerous resources in the form of blog posts, podcasts and even webinars on this topic (see bottom of this post for links) to help business leaders get their arms around what these changes mean to them. Marketers should not throw in the towel for Facebook marketing. Location: webinar – sign up here .

Feed 164

Feed Feedly News Tips 164

Ignite Social Media

OCTOBER 9, 2020

One of the most recent networks to roll out live streaming capabilities was LinkedIn, and just in the nick of time. LinkedIn has done great work in helping companies and brands host corporate events online. LinkedIn Live: Live broadcasts are public and accessible to anyone across LinkedIn.

Eventful 141

Eventful Social Media How To LinkedIn 141

Waxing UnLyrical

APRIL 9, 2020

I’m well used to webinars, virtual events, virtual happy hours, virtual younameits and digital whatchamacallits , both as a participant as well as an organizer, for clients as well as my own business and educational efforts. . I told you how I’ve started doing Facebook Lives in my group as a way to give back.

Eventful 334

Eventful How To Energy Training 334

Hootsuite

JANUARY 4, 2023

Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. But what exactly does social media marketing entail? How do you “do” social media marketing, and how do you get started? What is social media marketing? A whopping 4.74

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Sprout Social

JANUARY 29, 2020

And while some resolve to work out more or eat more healthily, marketers are setting goals to grow their careers and elevate their strategies. On the list of marketers’ resolutions? In an industry known for rapid change, it’s critical for marketers to stay on top of their skill sets and expand their knowledge base.

Crowdsourcing 77

Crowdsourcing Marketing Social Media Management Knowledge Base 77

Sprout Social

FEBRUARY 14, 2023

Marketing professionals, from specialists to VP, agree it’s getting harder to reach your target audience with no ad spend to back it up. As networks work those kinks out, marketers have to adapt. I get asked about my company more than ever and people comment on how active I am on LinkedIn.

Authentication 92

Authentication Examples Class Team 92

Oktopost

MARCH 15, 2021

B2B marketing has felt these shifts as much as any other field. For B2B marketers, the big news about the pandemic-inspired social media renaissance isn’t about vibing on TikTok, but about what’s been happening on LinkedIn. Re-evaluate Your Marketing Strategy. Use Emotional Intelligence.

B2B 136

B2B Social Media Strategy LinkedIn 136

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

Social Media 245

Social Media B2B Marketing SEO 245

Sprout Social

FEBRUARY 15, 2024

It’s not possible to have a successful digital marketing strategy or social media strategy without it. How to engage an audience Getting your audience to engage with your content takes time and effort, and begins with your social media marketing strategy. Use attention-grabbing content tailored for specific groups of your audience.

Engagement 105

Engagement Tips Loyalty Metrics 105

Buffer Social

JULY 5, 2023

I became more active on LinkedIn , engaged with industry experts' posts, and read the latest trends for unique insights. You'll end up creating copycat content If you search the keyword digital marketing , you'll see ranking pages discussing benefits, approaches, and strategies, but no unique angles or take on the topic.

Research 77

Research Google Newsletter Curation 77

Keyhole.co

FEBRUARY 3, 2024

If you were to visualize it, it might look something like the market share graphic below: ( Image Source ) Why is measuring share of voice important? people from different states/countries, age groups, genders, ethnicities, etc). For example, here’s what a social media mention looks like on X: 2. How to do that, you ask? It’s simple.

Social Media 59

Social Media How To Metrics Sentiment 59

Myrland Marketing

AUGUST 2, 2016

I’ve been waiting for LinkedIn to launch a native video app so users can reach audiences with a medium that removes yet another barrier to familiarity, and that is natural video, where we are allowed to see one another in a largely unrehearsed, often natural environment. LinkedIn Could Become A Leader. ” Influencers First.

LinkedIn 40

LinkedIn Video Influencer Microsoft 40

Myrland Marketing

AUGUST 2, 2016

I’ve been waiting for LinkedIn to launch a native video app so users can reach audiences with a medium that removes yet another barrier to familiarity, and that is natural video, where we are allowed to see one another in a largely unrehearsed, often natural environment. I am certain that will change.

LinkedIn 40

LinkedIn Video Influencer Microsoft 40

Hootsuite

FEBRUARY 18, 2020

Social media lead generation is part of every marketer’s strategy—whether they know it or not. For marketers ready to move beyond brand awareness and engagement, social media lead generation is a good next step. This article is for anyone looking to take their social media marketing up a notch. Social media lead generation.

Social Media 145

Social Media How To HootSuite Discount 145

Sprout Social

MARCH 19, 2020

Whether providing full-service social solutions, specialized brand marketing or stepping in for a specific campaign or project, agencies cater to their clients first and foremost. But with a client-first mindset, some agencies forget to prioritize their own marketing efforts as well. . What do you do better than everyone else?

Social Media 111

Social Media Strategy Case Study RFP 111

Your Escape From 9 to 5

APRIL 16, 2022

Email marketing is by far the most successful form of marketing. In fact, email marketing outstrips social media and SEO by a long way. If you do no other type of marketing, stick with emails, as you’ll generate the biggest return on investment. The aim of marketing is to turn an unqualified lead into a qualified lead.

Marketing 40

Marketing How To Software Buy 40

Koka Sexton

JUNE 18, 2023

Lead magnets can include ebooks or whitepapers, webinars, free trials, or vouchers. Hosting a webinar or seminar with a Q&A session: This is a great way to provide valuable information and insights to your target audience, and to answer any questions they may have.

Discount 59

Discount eBook Campaign Process 59

Waxing UnLyrical

JULY 1, 2017

Since my own trainer has just announced boxing classes (he does small group High Intensity Interval Training classes that are fab), I’m signing up with him. Twitter Facebook Google+ LinkedIn Smart Social Selling Lessons From My First Kickboxing Class. But it was a really good workout. So you know what happened next?

Class 192

Class Training Banking Groups 192

Oktopost

OCTOBER 19, 2020

Following the success of our “From the Experts” webinar series, I wanted to provide you with this content through another channel to make it easily accessible and digestible for our audience. Well, for the same reasons you need a marketing automation platform, and to adopt SEO and market intelligence.

Engagement 118

Engagement B2B Data Social Media 118

Almost Savvy

MARCH 4, 2010

Do you try to keep up with groups and fan pages that you join on Facebook? How to: Turn On/Off LinkedIn Notifications Shopping Cart Your shopping cart is empty Visit the shop ? Right now I am following blogs, tweets and Facebook Fan Pages about marketing, women’s issues and writing (professionally). Was this tip helpful?

Organization 245

Organization Facebook How To Lijit 245

Almost Savvy

JULY 12, 2010

Should I connect only with family and good friends on Facebook and only business contacts on LinkedIn? How secure should I feel when using Facebook’s privacy settings to determine which groups of friends can or cannot see particular photos? It should not be the panacea or alpha-omega of marketing. shameless promotion.

Social Networking 279

Social Networking LinkedIn Research Google 279

Proactive Report

JUNE 18, 2021

I was invited to be a panelist on the DesignHill webinar about PR for small businesses today. So, it was a great opportunity for the attendees to get advice from a group of PR experts. In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.”

Small Business 85

Small Business Tips Fashion Groups 85

Saying It Social

JUNE 16, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Saying It Social Adds Two New and Exciting Services! Amongst other things, LinkedIn involves creating a personal profile and connecting with people whom you or may meet at networking events, seminars, marketing meetings, etc.

Social Networking 124

Social Networking StumbleUpon LinkedIn Digg 124

Sprout Social

MAY 5, 2022

Tags help social marketers group and categorize posts for flexible reporting on content, creative and campaigns. There are two subcategories of Tags that exist to help marketers report at a more granular level: Labels which can be applied to posts, messages or assets that exist independently of a campaign.

Campaign 88

Campaign Team Report Types 88

Webbiquity SMM

MAY 31, 2022

There is no shortage of LinkedIn tips online, offering guidance about posting content and generating leads. Although it’s the ideal platform for reaching your target audience, the problem is that 96% of B2B content marketers are already using LinkedIn for organic social marketing. Guest post by Eduard Klein.

B2B 244

B2B LinkedIn Strategy Marketing 244