Sherrilynne Starkie
DECEMBER 20, 2020
Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.
Sherrilynne Starkie
DECEMBER 20, 2020
Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.
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Sherrilynne Starkie
OCTOBER 15, 2018
Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Almost half of Canada’s population, 46 per cent, are on LinkedIn. Only 20 per cent of those use it daily. This is changing.
Sherrilynne Starkie
NOVEMBER 26, 2017
This week we have new innovations from Twitter, LinkedIn, Facebook and Pinterest. These machine-readable labels seemed so full of promise for marketers about 10 years ago, but they never really caught on in North America. LinkedIn adds lead capture forms to InMail. LinkedIn adds lead capture forms to InMail. followers .
Sherrilynne Starkie
FEBRUARY 14, 2019
Top five social media news stories for marcoms professionals this week feature new innovations for businesses from Facebook, LinkedIn Live video and new features from YouTube and Whats App. Facebook Merges Instagram Direct with Page Inbox, Allows Page Access to Groups. LinkedIn Launches Live Broadcast Feature in Beta.
Sherrilynne Starkie
AUGUST 22, 2018
This week’s top 5 must-know social media news for marketing and communications professionals see a lot of good work by both Google and Facebook in the effort to improve the quality of news and reporting. Plus, getting ready for the upcoming networking season with LinkedIn QR Codes. Networking 2018: Use LinkedIn’s QR code.
Sherrilynne Starkie
FEBRUARY 13, 2018
They are highly-qualified professionals with specific digital marketing and communications skills and experience. A lot of people think of social media as marketing, and it’s an important part. But, its use is not limited to marketing. LinkedIn’s Sales Navigator is used by millions of companies, both B2C and B2B.
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