Buzz Marketing for Technology

NOVEMBER 9, 2011

A recent Chief Marketing Officer (CMO) survey found that only 20% of CMO’s felt social media produced measurable ROI and 62% hoped it may someday. I don’t care whether you own a community or your rent one from a provider like LinkedIn Groups – but a community is a great place to create a social experience with your customer.

Social Media 198

Social Media Jive ROI Press Release 198

Buzz Marketing for Technology

SEPTEMBER 30, 2008

Yesterday I created a screen cast on LinkedIn for Finding Expertise. I posted a query about this to several of the groups that I've joined on LinkedIn and have received about a dozen responses so far. A big part of my answer is to go to the individual, don't always rely on group answers.

LinkedIn 100

LinkedIn Screencast Web 2.0 Class 100

Buzz Marketing for Technology

DECEMBER 15, 2009

So that begs the question – what’s on the horizon specifically for BtoB for marketers next year? Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach.

Marketing 217

Marketing Adwords Mobile Social Graph 217

Buzz Marketing for Technology

OCTOBER 6, 2008

Main My Page ASSIGNMENTS RE-SOURCED Member Info Intros Profile Pics Forum Videos Photos Groups Blogs. WEEK 1: Introduction to LinkedIn. LinkedIn is primarily a professional network, designed to facilitate linkages between people who are wanting to connect for work-related purposes. You can also create and join groups.

LinkedIn 100

LinkedIn Badge Screencast Forums 100

Buzz Marketing for Technology

JUNE 30, 2008

« Information Overload Research Group launches | Main. Information Overload Research Group news wrapup. Listed below are links to weblogs that reference Information Overload Research Group news wrapup : Comments. Information Overload Research Group news wrapup. Information Overload Research Group launches.

Research 100

Research Groups Groups News 100

Buzz Marketing for Technology

JULY 28, 2008

Lessons Learned in Working with International Virtual Groups. Each day, as she worked in cross-cultural groups, she gave her insights into working with an international group in a virtual environment. If one system or process does not work, groups should be flexible enough to change it so it does work. at 7:25 AM.

Groups 100

Groups Groups Web 2.0 Skills 100

Buzz Marketing for Technology

DECEMBER 29, 2010

Far and away one of the best blog posts I wrote this year was on the new 4′c of B2B Marketing – it was read over 15,000 times and 3X more popular than the next most read blog post of the year. The four P’s were created mainly to describe the ideal “marketing mix.”. Is The White Paper Dead for B2B Marketing?

B2B 209

B2B Engineering ROI Social Media 209

Buzz Marketing for Technology

AUGUST 25, 2010

Currently you really have 4 major operating systems in the mobile space (in order of market share trajectory): Blackberry 33% and declining, Android 27% and rising, Apple 23% and declining, and Microsoft 11% and declining (see graphic). Share this on Linkedin. Why is Google Scared and What it means for B2B Marketing!

iPhone 218

iPhone Brands Apple Microsoft 218

Buzz Marketing for Technology

FEBRUARY 2, 2010

A while back I created a post called – There is no “campaign&# in Social Media because when marketers use the word “campaign,” it tends to suggest an initiative to get a message out to a targeted group of constituents. Share this on Linkedin. Tweet This! Share this on Facebook. Share this on del.icio.us.

Campaign 213

Campaign Social Media StumbleUpon Digg 213

Buzz Marketing for Technology

MARCH 30, 2010

I am a big fan of David Meerman Scott’s work and I am in the middle of re-reading his book the New Rules of Marketing and PR 2nd edition ! Translation – it provides a rich target for your marketing, you may even put a name or a face to it as one of his blog post detailed called How Well do you Know your Buyer Personas ?

Advertising 205

Advertising Crowdsourcing Facebook Case Study 205

Buzz Marketing for Technology

OCTOBER 11, 2008

Ning, LinkedIn, Facebook) and the. Brandon Hall Research Innovations in Learning : This group is for. Facebook group, Brandon Hall ). College 2.0: (Facebook group, Eduardo Peirano ). Groups : Community spaces for Australian educatos (edna). group : A community for sharing ideas, concepts, and technology.

Directory 205

Directory Social Networking Web 2.0 Virtual World 205

Buzz Marketing for Technology

JUNE 25, 2008

Market Action. So he turned to LinkedIn, an online social-networking service that ? One of LinkedIn?s s happy with the choice and credits LinkedIn with helping him make the right decision. of which LinkedIn is currently the most prominent ? British Columbia. Asia-Pacific. Africa-Mideast. Report on Business.

Small Business 100

Small Business Plaxo Real Estate MySpace 100

Buzz Marketing for Technology

JULY 23, 2008

Market News. Voters and Public Library Funding: An OCLC Market Research Report Cuadra Joins SydneyPLUS Group of Companies Peer-to-Patent Project Extended and Expanded Digital Bookmobile to Launch National Tour Come to the World eBook Fair! Martin De Saulles thoughts on the changing information landscape. Categories. Innovation.

GPL 100

GPL Wiki Instant Messaging Survey 100

Buzz Marketing for Technology

JULY 13, 2009

I was just searching on Amazon for my new book Facebook Marketing for Dummies (Wiley) which is due out in late August. This grouping was a little bit different with: Twitter Power, Social Media Marketing an hour a day, and LinkedIn for Dummies. Not bad recommendations but not exactly “personal”.

eBook 100

eBook Sites LinkedIn Groups 100

Buzz Marketing for Technology

JUNE 27, 2008

Mass Bay Organizational Development Learning Group. Other affinity groups. Rays Personal Learning Environment. Formal Training. Classroom. e-Learning. Social Networking Application. Learning2006. Employee directory (through employer). eMail accounts. My master address book. simslearningconnections.com. Professional colleagues.

Wiki 140

Wiki Directory Wikipedia Forums 140

Buzz Marketing for Technology

SEPTEMBER 24, 2008

Main My Page Members Forum Videos Photos Groups Events. Create a group to connect with other people who may share your interests. Heres what well be covering: Week 1- Social Networking --Ning, LinkedIn and Facebook. Im going to introduce concepts like tagging and RSS readers to our Education group. Work Literacy.

Web 2.0 206

Web 2.0 Badge Social Bookmarking Forums 206

Buzz Marketing for Technology

JUNE 27, 2008

By mode of communication, I mean written vs. visual vs. oral, one-way vs. two way communication, one-on-one vs. one to group, group to group, or group to one. As each group worked on their piece, they soon discovered that assumptions they made about the other groups were not necessarily true.

Wiki 113

Wiki Class Web 2.0 Skills 113

Buzz Marketing for Technology

JUNE 27, 2008

In answering the questions they posed to begin this group, I began to think of the skills that new workers will need for the next decade. I also think there are cultural differences between disciplines--IT people, for example, see the world differently than marketing people. What we can learn from Linkedin. blogs, wikis, etc.).

Skills 124

Skills Web 2.0 Wiki Construction 124

Buzz Marketing for Technology

JUNE 27, 2008

Labels: group communication , new communication technology skills , organizational structure , WorkLiteracy. What we can learn from Linkedin. Group communication and the wiki. Posted by V Yonkers. at 6:34 AM. 2 comments: Tony Karrer. Are we becoming afraid to take chances? and community building. A new way of thinking.

Module 100

Module Web 2.0 Skills Wiki 100

Buzz Marketing for Technology

SEPTEMBER 22, 2008

Favorites & Groups. Group / Event. Groups / Events. -->. ® Recruit researchers and educators into Work Literacy Group ï?® ® networking (facebook, bookmarking) LinkedIn, Ning). ® be part of groups with strong group leadership skills ï? ® be part of groups with strong group leadership skills ï?®

Viddler 100

Viddler Automotive Skills Real Estate 100

Buzz Marketing for Technology

JUNE 27, 2008

Our new KM Edge groups on LinkedIn and Facebook. We already have more than150 members in our LinkedIn group, so joining will put you instantly in touch with a large pool of professionals who share your passion for KM. Join KMEdge LinkedIn Group. Boris Jaeger commented on KM Maturity Model : As my rese.

Web 2.0 150

Web 2.0 Movable Type Case Study Conference 150

Buzz Marketing for Technology

JULY 24, 2008

I found an e-mail about a document Tony Karrer was preparing for the WorkLiteracy group on google docs. From there I went to the Work Literacy group site and read a posting about " change ". What we can learn from Linkedin. Group communication and the wiki. How did I get there? Are we becoming afraid to take chances?

Web 2.0 100

Web 2.0 Skills Wiki Knowledge Base 100

Buzz Marketing for Technology

JULY 24, 2008

While I think the context of this was about blogging, the presentation was about group learning. While he did not look at collaboration per se, much of what he wrote about experiential learning can apply to the collaborative writing process and what impact it has on individual, group, and organizational learning. Posted by V Yonkers.

Web 2.0 100

Web 2.0 Collaboration Skills Groups 100

Buzz Marketing for Technology

OCTOBER 4, 2008

Shel cites a brief published by the Aberdeen Group , titled Web 2.0, Facebook or LinkedIn) or other communities of practiceâ?? lend a voice to the market on the work culture at a particular company.â?? This is probably a discussion that needs to continue as I think that both groups could learn more from each other.

Project 265

Project Web 2.0 Module Wiki 265

Buzz Marketing for Technology

AUGUST 4, 2008

Using the diagram I created, I thought how these categories might be used to assess training and technology needs and how different groups might use different tool sets. This group may also need to work on their cognitive skills as they may not see the need to learn new things, instead relying on their social or social cognitive skills.

Web 2.0 100

Web 2.0 Skills Diagrams Wiki 100

Buzz Marketing for Technology

JULY 5, 2008

What we can learn from Linkedin. Group communication and the wiki. Education, the knowledge society, the global market all connected through technology and cross-cultural communication skills are what this blog and I am all about. Are we becoming afraid to take chances? and community building. A new way of thinking.

Skills 100

Skills Web 2.0 Wiki Policies 100

Buzz Marketing for Technology

JUNE 23, 2008

Steve Rubel explores the impact of digital trends on business, culture, media and marketing. Friendfeed has a feature called Rooms that you can use to share links with either the public at large, a small group of friends or just yourself. LinkedIn: steverubel. Avatar Marketing. Citizen Marketing. Micro Persuasion.

Bookmarklet 182

Bookmarklet Tips FeedBlitz Screencast 182

Buzz Marketing for Technology

JULY 16, 2008

What we can learn from Linkedin. Group communication and the wiki. Education, the knowledge society, the global market all connected through technology and cross-cultural communication skills are what this blog and I am all about. Are we becoming afraid to take chances? and community building. A new way of thinking.

Web 2.0 100

Web 2.0 Wiki Skills Directory 100

Buzz Marketing for Technology

JULY 7, 2010

I met Sean at a recent ITSMA Marketing Leadership forum. How marketers address this is the difference, which leads to either dominant, mediocre or disastrous results. Where can B2B Marketers begin to improve their results? A: Here are two quick ways to boost marketing efforts: 1. Target current customers.

Groups 183

Groups Groups B2B Forums 183

Buzz Marketing for Technology

SEPTEMBER 29, 2008

This relational group will be a much smaller subset of the network of folks that you know. A network built from relationships that are carefully tended is likely to become a remarkable group of lifelong friends and colleagues. In the age of Facebook, Plaxo and LinkedIn, it is all to easy to start thinking of the network as numbers.

Net Neutrality 240

Net Neutrality Plaxo Directory Influencer 240

Buzz Marketing for Technology

JULY 9, 2008

What we can learn from Linkedin. Group communication and the wiki. Education, the knowledge society, the global market all connected through technology and cross-cultural communication skills are what this blog and I am all about. Are we becoming afraid to take chances? and community building. A new way of thinking.

Skills 100

Skills Web 2.0 Journal Wiki 100

Buzz Marketing for Technology

JUNE 27, 2008

What we can learn from Linkedin. Group communication and the wiki. Education, the knowledge society, the global market all connected through technology and cross-cultural communication skills are what this blog and I am all about. Are we becoming afraid to take chances? and community building. A new way of thinking.

Web 2.0 100

Web 2.0 Skills Wiki Training 100

Buzz Marketing for Technology

JUNE 27, 2008

What we can learn from Linkedin. Group communication and the wiki. Education, the knowledge society, the global market all connected through technology and cross-cultural communication skills are what this blog and I am all about. Are we becoming afraid to take chances? and community building. A new way of thinking.

Web 2.0 100

Web 2.0 Skills Wiki Directory 100

Buzz Marketing for Technology

JUNE 27, 2008

Of course if youre lucky youll find something valuable in the mix of agile software, Ruby on Rails, ASP.NET, eLearning, technology, politics and marketing that I write about. marketing. (1). Apparently I'm in marketing now. LinkedIn's cute outage page. Click here to check out The Sydney Weblogger Meetup Group!

AJAX 100

AJAX Lijit scribd Sharepoint 100

Buzz Marketing for Technology

AUGUST 5, 2008

Tony and Michelles comment on my blog about "simplifying" a framework to make it accessible reminded me of the comments members of a group of researchers I belong to are always saying about my models/frameworks: They are very complex. What we can learn from Linkedin. Group communication and the wiki. and community building.

Skills 100

Skills Web 2.0 Knowledge Base Community building 100

Buzz Marketing for Technology

AUGUST 4, 2008

What we can learn from Linkedin. Group communication and the wiki. Education, the knowledge society, the global market all connected through technology and cross-cultural communication skills are what this blog and I am all about. Are we becoming afraid to take chances? and community building. ► March. (2). My Blog List.

Skills 100

Skills Web 2.0 Wiki Collaboration 100

Buzz Marketing for Technology

OCTOBER 13, 2008

We cover the broader market and what we are doing at Connectbeam. In Connectbeam, one can simply re-share a bookmark from one Group to another, including attribution in the comments field. Want to develop a reputation for expertise and understanding markets/technologies/customers/etc.? The Connectbeam Social Computing Blog.

Social Bookmarking 109

Social Bookmarking Wiki Applications Web 2.0 109