Webbiquity SMM

DECEMBER 6, 2022

As noted here previously in Best Social Media Platform for B2B Marketing: Can Twitter Stay #2? , “LinkedIn is, of course and unquestionably, the Tom Brady of social media platforms for B2B marketing.” Affiliate sales support independent publishing. ” The Biggest Challenges in B2B Content Marketing.

B2B 225

B2B Social Media Marketing Influencer 225

Webbiquity SMM

AUGUST 27, 2013

According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. The short answers are “yes” and “LinkedIn and Twitter.” Facebook LinkedIn Social Media Marketing Twitter'

B2B 263

B2B Social Networking Research Marketing 263

Webbiquity SMM

NOVEMBER 2, 2021

No doubt you’re already doing some networking online, and you’ve optimized your profile to grow your network on LinkedIn. If you’re more interested in having deep conversations with a lot of back-and-forth commentary, then try Facebook, Twitter, or LinkedIn.

Industry 235

Industry Social Media Tips Platform 235

Webbiquity SMM

AUGUST 27, 2019

Twitter and LinkedIn remain the top two social networks for B2B marketers. Further, “80% of leads sourced through social media for B2B marketers come from LinkedIn…(and) LinkedIn drives more traffic to B2B blogs and websites than Facebook and Twitter combined.” But the least social of this entire group?

B2B 154

B2B Research Twitter Marketing 154

Webbiquity SMM

MAY 31, 2022

There is no shortage of LinkedIn tips online, offering guidance about posting content and generating leads. Although it’s the ideal platform for reaching your target audience, the problem is that 96% of B2B content marketers are already using LinkedIn for organic social marketing. Guest post by Eduard Klein.

B2B 244

B2B LinkedIn Strategy Marketing 244

Webbiquity SMM

MARCH 30, 2012

Facebook / LinkedIn / Google Plus metrics (i.e. Find relevant groups on Facebook and LinkedIn. This is as simple as searching within “groups” on each social networking site for your primary keywords and recording the results. followers/fans/circles, how complete is their profile, level of activity).

Vocus 184

Vocus Alltop Message Boards Klout 184

Webbiquity SMM

DECEMBER 6, 2010

But many organizations in both groups still treat the functions as separate silos—or worse, mix them awkwardly, damaging both efforts. The social media release also links back to the company’s LinkedIn and Twitter accounts. Share this on LinkedIn. The social media release is used for blogger outreach. Since many (most?)

Press Release 211

Press Release Social Media Social Bookmarking Blogger 211

Webbiquity SMM

MARCH 13, 2019

They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. I frequently answer questions on LinkedIn and leave a link to relevant blog posts I’ve written. This is a very successful company. They want more of YOU.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%).

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

FEBRUARY 28, 2011

It’s an outstanding list, categorized by industry including Automotive, Chemicals, Electronics, Telecommunications, and a dozen other sectors, but all of the names were linked to the individuals’ LinkedIn profiles—no Twitter links! Financial Services. • Ken Hittel – Vice President, Corporate Internet Dept.

List 155

List Twitter Brands Microsoft 155

Webbiquity SMM

DECEMBER 28, 2010

It’s easier to incorporate new keyword groups, naturally, in a blog post or series of posts than it is to rewrite sections of a corporate website. Share this on LinkedIn. While there are several benefits of business blogging beyond SEO, the ability of a blog to enhance an organization’s presence in search is substantial.

SEO 181

SEO Press Release Social Bookmarking Technorati 181

Webbiquity SMM

FEBRUARY 2, 2012

But you often do want to socialize and share daily which is what you can do on Twitter or Facebook” and “There are better niche communities where you can get your questions answered, for example specialist communities or LinkedIn groups.” ” A Marketer’s Guide to Quora by HubSpot Blog.

SEO 146

SEO MySpace Hubspot Patterns 146

Webbiquity SMM

JUNE 7, 2010

One of the challenges in measuring the ROI of social media marketing is that the use of social networking and social sharing tools isn’t confined to the marketing group. Share this on LinkedIn. Social media is being used in multiple functions across the enterprise, from product development (e.g. Share this on Bebo.

Social Media 160

Social Media Crowdsourcing Technorati StumbleUpon 160

Webbiquity SMM

AUGUST 9, 2010

Engagement: A level deeper than influence, these metrics include the number of RT’s and #followfriday recommendations you get on Twitter, posts to your company’s Facebook wall, questions answered on LinkedIn or Yahoo! Share this on LinkedIn. Influence: a.k.a. Answers, comments posted on your blog, etc. Post on Google Buzz.

SM2 187

SM2 Alterian Vocus Social Media 187

Webbiquity SMM

DECEMBER 21, 2010

Marketers no longer have to rely on expensive, contrived focus groups; social media provides a vastly larger, richer, more real-world source of information. Twitter, Facebook and LinkedIn groups, community sites (e.g. Share this on LinkedIn. Provide customer support. It’s no longer the biggest ad budget that wins.

Social Media 191

Social Media Research ROI Technorati 191

Webbiquity SMM

JANUARY 7, 2011

There’s much more, from Frank Days of Novell, Maggie Fox of Social Media Group, Stephanie Marx of Cisco and Lee Traupel of Linked Media Group. Share this on LinkedIn. Download the report and join the discussion on Focus. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us.

Trends 187

Trends Social Media Marketing Technorati 187

Webbiquity SMM

JUNE 15, 2010

But on the other hand, social media is not simply another channel, i.e. to be lumped into a group such as radio, TV, outdoor, print, and social media. But social media isn’t about reaching the largest number of individuals in a particular group, but rather about reaching and engaging those who are most passionate.

Social Media 171

Social Media Technorati StumbleUpon Digg 171

Webbiquity SMM

JANUARY 24, 2019

Besides mainstream sites like Facebook, Instagram, LinkedIn, and Twitter, there are also niche social media platforms that target specific industries. Pick the platforms where you want to be active; it is a good idea to restrict your focus to the 2-4 largest social networks for your target group.

Social Media 164

Social Media Marketing Hashtag Campaign 164

Webbiquity SMM

JUNE 20, 2011

LinkedIn has had problems with LinkedIn group spammers , though the business social network has responded by creating new group management tools to fight spam. Gone are the days of conducting expensive surveys and focus groups to find out what your prospects are thinking. It just takes listening.

Social Media 205

Social Media ROI Social Networking Foursquare 205

Webbiquity SMM

NOVEMBER 16, 2010

Join the same LinkedIn groups. Thoughtfully and non-promotionally comment on your influencers’ blogs and/or LinkedIn discussions. Share this on LinkedIn. Just because you’ve identified influential social media users in your industry doesn’t necessarily mean you should immediately start talking.

SM2 189

SM2 Alterian Social Media Influencer 189

Webbiquity SMM

JANUARY 30, 2020

Do you want to target people from any specific gender, age, or interest group? Connect with Shane on Twitter or LinkedIn. When running paid campaigns, ask yourself questions such as: Whom do you want to target ? Do you want to target your social media followers or new people? What do you want to achieve from your paid social campaign?

Brands 159

Brands Airlines Hashtag Influencer 159

Webbiquity SMM

DECEMBER 26, 2012

Wendy Marx offers 10 tips for amplifying hard-earned media coverage, such as promoting your press in your blog, spreading the word via social media, linking to your news from appropriate LinkedIn groups, and “Rework(ing) an article to function as an abstract for a speaking proposal.”

Tips 202

Tips B2B Journal SEO 202

Webbiquity SMM

APRIL 11, 2012

This is a group of companies that, although primarily SMBs, should be fluent in online and social communications. Though nine of the 10 companies are on LinkedIn, though only three have complete, optimized company profiles and product listings. If your company is in that group, you aren’t alone. Keep at it. Experiment.

Social Media 176

Social Media B2B Exercises Hubspot 176

Webbiquity SMM

NOVEMBER 27, 2018

And it’s almost shocking how Twitter has failed to attract even that share within some key groups in this segment. But though 88% of event professionals are active on Facebook, only 60% of planners also use Twitter. Twitter is arguably the most flexible and capable social network for B2B marketers.

Team 160

Team Marketing B2B Eventful 160

Webbiquity SMM

NOVEMBER 30, 2017

While it’s acceptable for you to take selfies and videos of yourself on Snapchat, it would be very difficult to find anyone uploading such media on Linkedin. Even though marketers can categorize potential customers into preference-based groups, there’s still a huge flaw in applying section generalisation.

Marketing 180

Marketing Hashtag Campaign HootSuite 180

Webbiquity SMM

NOVEMBER 23, 2010

Now, social media tools like Facebook and LinkedIn make it easy and (usually) non-awkward. Sure, surveys and focus groups still have their place, but you can learn a lot from what they’re saying in social media circles. Share this on LinkedIn. How did we do this before? Social media is fantastic for research and learning.

Social Media 192

Social Media Committee Press Release Posterous 192

Webbiquity SMM

JUNE 30, 2011

Having optimized profiles on LinkedIn, Twitter and Facebook as well as personal profile / reputation management sites like Google Profile, Plaxo, LookupPage , VisualCV , PeoplePond and BusinessCard2 is crucial to optimizing one’s business online presence. Third, while you can certainly buy many types of products from companies (e.g.

Social Media 188

Social Media Brands Plaxo Insurance 188

Webbiquity SMM

JANUARY 20, 2015

As noted in several of the posts highlighted below, LinkedIn is no longer just a hangout for job-seeking professionals, who largely abandon it in between job searches. And yes, it’s still a key site for job seekers and employers—91 of the Fortune 100 companies (along with thousands of smaller firms) use LinkedIn for candidate searches.

LinkedIn 100

LinkedIn Marketing B2B Groups 100

Webbiquity SMM

SEPTEMBER 9, 2013

Use social media and news monitoring tools to identify the online venues where your prospective buyers are hanging out, discussing your company, your industry, and your competitors.For many b2b companies, LinkedIn Groups are a rich environment for discovering and participating in these conversations. Experiment.

Directory 196

Directory SEO B2B Real Estate 196

Webbiquity SMM

MAY 3, 2011

She heads up Adams Consulting Group, a technical services firm specializing in Apple Macintosh desktops, servers and laptops. She’s an expert in social media marketing (particularly LinkedIn optimization), a small business advocate, trainer, speaker and coach. And yes, she really knows LinkedIn. Diana Adams. adamsconsulting.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Webbiquity SMM

JULY 9, 2012

Use statistics: write about your clients as a group rather then individual entities, for example: implementing your 1,000th customer system, hitting the 1 million user mark, or achieving 98% customer satisfaction. Build a thriving social network: encourage your clients to follow you on Twitter, like you on Facebook, and connect on LinkedIn.

B2B 189

B2B Case Study Telecommunications Study 189

Webbiquity SMM

SEPTEMBER 9, 2014

Employees have been finding ways to distract themselves, and others, and generally waste time at work, for pretty much as long as groups of human beings have worked together. Yet too many companies, regardless of their progress as social businesses, already take or plan to take this monitoring to excessive, even downright creepy, levels. .

Yammer 198

Yammer Policies Social Media Yahoo 198

Webbiquity SMM

JANUARY 24, 2011

Create your own online newspaper from Twitter and Facebook updates based on any topic or group of contributors. Share this on LinkedIn. For those accustomed to getting stratospheric scores on standardized tests, Klout can seem a bit harsh. If you need more of an ego boost, try TwitterGrader. DialogFeed. ** 5 Stars. Share this on Bebo.

Tools 206

Tools Social Media Lithium Sysomos 206

Webbiquity SMM

MARCH 21, 2012

While B2C marketers focus on Facebook, LinkedIn is consistently cited as the top social network for B2B marketing. Part of the reasoning is that while Facebook is good for sharing coupons, promoting events, and showcasing corporate culture to potential employees, LinkedIn is powerful at generating web traffic and leads.

LinkedIn 234

LinkedIn Tips B2B Social Networking 234

Webbiquity SMM

SEPTEMBER 13, 2010

If it’s difficult for you to maintain that schedule on your own, consider a group blog where several authors provide content, easing the load on each. Share this on LinkedIn. Post regularly. A healthy blog thrives on fresh content, at least once per week, more often if possible. Share this on Bebo. Share this on del.icio.us.

Feed 155

Feed Feedly Digg Technorati 155

Webbiquity SMM

JULY 7, 2014

LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network. 7 Guides to Using LinkedIn for Career or Networking.

LinkedIn 200

LinkedIn B2B Social Networking Groups 200

Webbiquity SMM

MAY 24, 2010

On the consumer side, the largest cohort of Facebook’s user base is the 35-54 age group, and the fastest growing is the 55+ cohort. Share this on LinkedIn. Okay, so not just anyone can do it, but it’s not rocket science either. Social media is only for the young. Share this on Bebo. Subscribe to the comments for this post?

Social Media 220

Social Media Marketing Cost Guidelines 220