Mindjumpers

AUGUST 19, 2010

In general online is very transparent, be clear on your target group. Without alignment with the corporate strategy, there is no chance that you will be truthful towards your target group or stand a chance in supporting the company with the initiative. Who are we targeting?

Questions 252

Questions Company Nielsen Disqus 252

Mindjumpers

DECEMBER 8, 2011

Tweet We have recently been writing about how to make the best use of LinkedIn for your brand. So far, we have written about LinkedIn pages and Recruitment Solutions , which are the direct ways of marketing your brand. One of the most efficient and subtle ways of marketing your brand on LinkedIn is to work with LinkedIn Groups.

Groups 234

Groups Groups LinkedIn How To 234

Mindjumpers

SEPTEMBER 22, 2010

Posted by Sara Hansson Sep 22nd, 2010 Tweet As part of people’s digital identity, we join communities and groups that are relevant to us and to our interests. In particular when it triggers our feelings – love, aggression or maybe compassion. It’s easier than ever to share your feelings with your friends.

Social Media 208

Social Media CSR Policies Disqus 208

Mindjumpers

SEPTEMBER 14, 2010

Check out this heatmap of how that show how people look at Facebook: The study report contains further data on the concrete results about what activities people do on Facebook, doing status updates, using pages, groups, events and games, sharing video and also contains some suggestions for improvement of the platform.

Advertising 238

Advertising Engagement Facebook Study 238

Mindjumpers

JULY 8, 2010

2,500 people have registered directly from the site where the movie is shown and they reached a target group who is hard to get attention from; young metropolitans. This second version of The Hero isn´t expected to reach goals as high as the first one, but it’s a cool follow-up on the campaign and their concept.

Flash Mob 183

Flash Mob Film Campaign Disqus 183

Mindjumpers

JULY 1, 2010

In defining a strategy the following elements can play a role: 1) Segmentation The various target groups are divided into segments. On top of that, everything has to be tracked and lead to more contact moments. The content must be relevant to your prospective clients and customers, taking their profile into account.

B2B 189

B2B Strategy Content Marketing 189

Mindjumpers

SEPTEMBER 9, 2010

Value your employees by inviting them to participate in building your online brand, together, as a group of real people, all firmly trying to achieve a common goal. Engage them like you engage your customers, because they are your customers as well! Look at it as an incentive, a reward even.

Policies 186

Policies Education Social Media Marketing 186

Mindjumpers

JULY 25, 2011

Taking it forward, I thought it would be a good idea to elaborate on a network which caters to corporate, namely LinkedIn. The way clientele of LinkedIn functions is quite different from the one of Facebook and Twitter. While latter offers a more informal approach, LinkedIn requires a more corporate approach with strict business focus.

Small Business 229

Small Business LinkedIn Startup B2B 229

Mindjumpers

DECEMBER 9, 2015

Indians today are looking for a more personalized social networking platform where they can communicate with different groups of people. Top brands such as PepsiCo and Bharti Airtel have integrated regional languages into their digital campaigns, resulting in more than 150% engagement compared to identical English posts.

Social Media 100

Social Media Trends Mobile Social Networking 100

Mindjumpers

MAY 3, 2012

The dominating age group on Facebook is 25–34 with a total of 574,231 users, followed by the users in the age of 18–24. The last six months, the number of Norwegians on Facebook has grown with 80,600 new users with the biggest growing age group being 45–54y/o. . . . . . . . . . . . . 62.49% are men and 37.54% are women.

Social Media 247

Social Media Airlines Statistics Social Networking 247

Mindjumpers

AUGUST 30, 2012

2) The average user spends 20 minutes per visit on Facebook: Another of the six interesting stats is that the average user spends 20 minutes per visit on Facebook, which is higher than on both Twitter (13 minutes) and LinkedIn (8 minutes). Develop a staggered rollout plan and measure response rate improvement.

Social Media 224

Social Media Brands Telecommunications Airlines 224

Mindjumpers

SEPTEMBER 6, 2010

Are your employees in charge of company communities ie: Facebook, LinkedIn, Twitter? Approval Process : It may be that you have a core group of individuals who approve content that gets published online. If this is the case then make sure that any processes are clearly defined.

Policies 235

Policies Social Media Guidelines Privacy 235

Mindjumpers

AUGUST 25, 2010

Are your employees in charge of company communities ie: Facebook, LinkedIn, Twitter? Approval Process : It may be that you have a core group of individuals who approve content that gets published online. If this is the case then make sure that any processes are clearly defined.

Policies 230

Policies Social Media Guidelines Privacy 230

Mindjumpers

JUNE 16, 2014

The results of the research showed a need for better facilitation in the architecture of Facebook, and of particular interest was the debate of whether to reveal to us as prosumers who has viewed your page (like LinkedIn).

Social Networking 166

Social Networking Conference Privacy Research 166

Mindjumpers

SEPTEMBER 23, 2010

As a base for their query, Vitrue used Mashable’s Facebook Factlook that explains that the average Facebook user: • Uses the ‘like’ button 9 times a day • Writes 25 comments a day • Become a fan of 2 pages a day • Spends 55 minutes on Facebook a day • Is a member of 12 groups And how post effectiveness by post type, day of week and by time of day can (..)

Facebook 267

Facebook How To Disqus Fashion 267

Mindjumpers

DECEMBER 28, 2011

It is always advisable to establish and monitor your presence on Facebook, Twitter, LinkedIn, Google+ and YouTube, and prioritize based on what drives the most ROI. The 2% rule states, ever so scientifically, that there’s always going to be a chunk of naysayers in any group. Be present in the right places.

Communities 203

Communities FAQ ROI Guidelines 203

Mindjumpers

MARCH 2, 2015

Twitter Aim to Regain Momentum with New Video & Group Message Features. Community Management Content Marketing Facebook Foursquare Google Google+ I forgot to categorize Instagram Linkedin Mindjumpers Mindjumpers Network Trends Twitter' Similar Posts: How to secure your Facebook Page from being hacked.

Video 100

Video Tumblr Foursquare Facebook 100

Mindjumpers

AUGUST 11, 2010

Social networking sites Social networking sites like Facebook and LinkedIn are suitable in various ways for word of mouth marketing. Think benefits for the target group and take care of blog posts, online videos on YouTube, presentations on slideshare, infographics or photos on Flickr, etc.

Marketing 171

Marketing Module Forums Social Networking 171

Mindjumpers

SEPTEMBER 10, 2010

High heals have stepped on runways, the new collections have been featured on famous models and the exclusive group of high fashion characters have been catched on front-row. Is there any difference between the fashion week procedure now and some years ago? Is there really any change on how the world’s luxury brands are marketing themselves?

Fashion 251

Fashion Industry Social Media Blogger 251

Mindjumpers

OCTOBER 6, 2010

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Social Media 243

Social Media Tools Marketing Forums 243

Mindjumpers

MAY 21, 2012

We are all very familiar with Facebook, Twitter and LinkedIn. Knowing how to create engagement with your target group by using the right channels/platforms, how to distribute and monitor it most time efficiently and how to analyse on the data your social media efforts produces will guide you to the goal. Sounds easy, right?

Social Media 278

Social Media Overview Marketing Groups 278

Mindjumpers

SEPTEMBER 10, 2010

Therefore, as a business wanting to reach a large target group, there’s a good chance to succeed by establishing a presence on social networks. Statistics taken into consideration, it’s more popular than ever to be present at several platforms, and Facebook, Twitter and Youtube each have a large audience.

Social Networking 208

Social Networking Fashion Marketing Disqus 208

Mindjumpers

SEPTEMBER 26, 2011

The statistics in the infographic were pulled from LinkedIn data, job listings for positions in the field and a report by Jeremiah Owyang of Altimeter Group. There are some very good information in it, so take a look at it and let us know what you think about it. What do you look for in a social strategist?

Overview 271

Overview Statistics Groups Groups 271