Janet Fouts

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Linkedin Launches Blogs for Members

Janet Fouts

In 2012 Linkedin launched the beginning of what has become a powerful stream of thought leadership blogs through their “ LinkedIn Influencer ” program. Many of these people have well over 100,000 followers on LinkedIn and it’s growing quickly. social business Blog blogging influencer outreach Linkedin'

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Why I’m glad I upgraded my LinkedIn Profile

Janet Fouts

Not all users allow LinkedIn to share their data. In those cases a click on the search icon will show you a Google search of LinkedIn with a list of people in that industry. You’ll also see specific posts that LinkedIn thinks would be interesting to your followers. Those will show up as anonymous. Check it out.

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An interview with @BrennerMichael, author of #MeanPeopleSuck on #MindfulSocial

Janet Fouts

He is CEO of Marketing Insider Group , where he has worked with more than 75 brands in building effective content marketing and employee activation programs. Find Michael on Instagr am , Twitter , LinkedIn or Faceb ook too!

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Participation Marketing #MindfulSocial with @Britopian

Janet Fouts

As Executive Vice President at Zeno Group, he’s responsible for helping clients reach their target audience with laser-focused precision on the right story, at the right time, in the right channel and with the right media. To learn more about Michael, visit Britopian.com , or find him on Twitter or Linkedin.

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Social Media is Not a Direct Sales Channel

Janet Fouts

If they are smart social users they will follow the person or brand on Twitter, join a group they’re in on Linkedin, follow the company, and engage in tangental conversations to become part of the person’s social network before they connect.

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Social Media Efficiency

Janet Fouts

Baby steps people… Linkedin. Like the newsletters above I get a PILE of messages from the groups I’m in on Linkedin but I often scan the headline and delete. If you find you’re in a group full of MLM spam leave the group or turn off alerts. Start with 15 minutes and you’ll see some impact.

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Are You a Social Media Oddball?

Janet Fouts

This is natural in any social group, but sometimes it’s more like high school. Let’s look at Linkedin groups for example. Who hasn’t joined a group (or two, or six) that seems to be populated by self promoters and people who re-share everything the cool kids post? Then this could be the wrong approach.