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5 Reasons Why Messaging Should Be Part of Your Social Media Strategy

Hootsuite

If your brand is the latter group, there are five main benefits of social messaging that will help encourage you and your internal stakeholders to take the leap. Leading insurance company AXA learned first-hand the power of taking a customer-first approach. Create ‘wow’ moments that boost customer loyalty and retention.

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Should My Business Be on TikTok? Your Burning Questions Answered

Hootsuite

It’s also a great channel to support the consideration stage of the buyer journey, drive conversions, and build customer loyalty. For social marketers, TikTok is becoming increasingly hard to ignore. Contrary to popular belief, TikTok is not just for Gen Z, meaning marketers can reach other age groups on this platform.

Questions 106
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28 Qualities of Amazing Content Marketing

Pam Moore

Content marketing is the new yet not new buzzword. The truth is content marketing has been around for decades, since conversations and business has existed. Content marketing is not a new shiny object invented via social media. Without content and humans, social media and digital marketing wouldn't exist.

Content 113
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To Lock-in or to Set Free? How the New Age Consumers are Evaluating Products and Service?

Atom Thought

Many marketers think and focus on how to lock-in their customers- by creating a unique platform, or an ecosystem of apps that can run only on a specific platform , complex loyalty programs or just naturally by a tough exit option. Social Authority Marketing- Getting deeper into Social Media! Group Buying!

Products 191
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Can CMOs Master The Customer Experience For Hispanic Shoppers?

Buzz Marketing for Technology

As more and more marketers are discovering, it’s impossible to think about any digital or e-commerce strategy without acknowledging the critical importance of the overall Hispanic population on today’s electronic marketplace. By some estimates, Hispanics will outnumber all other cultural groups in the U.S. According to the U.S.

Mobile 225
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The Importance Of Diversity In Modern Day Marketing Campaigns

Convince & Convert

The answer lies in marketing diversity. 70% of millennials choose to buy from brands that exhibit diversity in their marketing campaigns. It’s about time to recognize and cater to your varied audiences for a positive reputation , increased customer loyalty, and more conversions. What Is Marketing Diversity?

Campaign 134
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Top Tools & Strategies To Nail YouTube Competitor Analysis

Keyhole.co

It is particularly essential for busy social media marketers who value their time. Competitor insights from YouTube may be as follows: Posting frequency Video type and quality Audience Engagement rate Marketing and advertising strategies, etc. The brand shares short how-to videos about life insurance and retirement planning on YouTube.