Proactive Report

JANUARY 27, 2013

Smaller does not necessarily mean more nimble in social media. In conclusion the report suggests that mapping the online social graph of a brand and identifying and engaging with the influencers in each sector should be part of a brand’s research and decision making. “We

Reputation 101

Reputation Social Graph B2B Survey 101

Proactive Report

NOVEMBER 12, 2011

Map your brand’s social graph. Find the influencers in each node of the graph. Discover what different groups within one node are talking about and what’s important to them. You start by listening and gathering information about your brand/s, your company and your competitors.

Trends 103

Trends Social Media Social Graph Analysis 103

Convince & Convert

NOVEMBER 1, 2011

Excerpted from the video: I was happy to interview Brian Solis , a futurist, new media raconteur, and principal at Altimeter Group. You have these seminated audience or groups of people that are connecting with you because they find value in those channels. Fast, inexpensive video editing and production. Check em out! ).

Klout 121

Klout Social Capital Influencer Social Graph 121

Buzz Marketing for Technology

SEPTEMBER 22, 2008

That's when we make the pivot from finding a target audience and moving messages to them – to creating Social Branded Applications that give away the message and letting the audience tailor it to the social graph. New Balance Created a Social Branded Application to get in front of key customer and influencers.

Applications 100

Applications Social Networking Web 2.0 Brands 100

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. population.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Justin Levy

JULY 14, 2009

Recently, a group of green bloggers banded together to raise individual $1 donations from their readers. The beneficiaries included Sustainable Harvest , Kiva , Healthy Child, Healthy World , Environmental Working Group , and Water for People. Because your friends or readers already trust you, what you say is influential.

Social Media 100

Social Media MySpace Widget Flickr 100

Bare Feet Studios

OCTOBER 10, 2008

Uptown Uncorked : Bringing People and Business Together with New Media Digital Voodoo : Digital Voodoo is a social media strategy and intelligence firm with expertise in marketing, advertising, and operations. Studeo : Studeo is a direct marketing agency who also specializes in Social Media.

Social Media 40

Social Media Construction Consultant Upcoming 40

Convince & Convert

FEBRUARY 10, 2010

Export your email subscriber or customer database to Flowtown, and you’ll know in minutes what percentage of your audience is on Facebook or some other social outpost. They also have a nice integration with Klout – the leading service to gauge Twitter influence – automatically including Klout scores for each person.

Social Media 127

Social Media Marketing Social CRM Consultant 127

Webbiquity SMM

AUGUST 28, 2012

Five Types of Social Media Influencers by Intelegia. Raymond Morin presents both Klout’s 12-type matrix of social influencer types as well as Lisa Barone’s simpler model of five types, including the networker (“one who has the biggest contact list and found on all platforms. Social Media Metrics and ROI.

Social Media 207

Social Media Tips Tumblr Wikipedia 207

Proactive Report

NOVEMBER 10, 2012

(A social audit.) Social Audit. A social audit maps your brand’s complete social graph – both internal and external. Expand Your Network of Influencers. Every group in your graph has influencers. See this report by Rebecca Lieb of Altimeter Group.

Mobile 111

Mobile Reputation Social Graph Skills 111

Webbiquity SMM

APRIL 9, 2012

CommerceTools uses cloud-based technology to help companies streamline the distribution of products, supplies, services and content to individuals or groups by simplifying and automating order and fulfillment processes. Reviews of Cool Social Media Tools. by Social Media Examiner. ALOT. ** 5 STARS.

Review 200

Review Tools Social Media Klout 200

Convince & Convert

APRIL 7, 2010

But, we did talk about the impact of geo-tagging on reviews, and whether the fact that someone has actually been to a location recently should influence your perception of their opinion. In terms of showing friends' opinions first, and all opinions second, I believe that's the future of everything – social graph portability.

Foursquare 150

Foursquare Analysis Consultant Mobile 150