Razor Social

MAY 15, 2019

If you are building out an influencer program, or already have one in place, and you are working (or intend to) work with social media influencers, you need to read this guide. There’s a very good reason why Google trends shows massive growth in search traffic for influencer marketing. The influencers found them!

Influencer 104

Influencer Social Media How To Campaign 104

Sprout Social

DECEMBER 11, 2019

Influencer marketing campaigns can bolster our brands’ credibility, extend our message, lower our barrier to amazing content and impact our bottom line. Brand investment in influencer partnerships isn’t the only thing changing. Great influencer marketing campaigns are built on trust.

Influencer 98

Influencer Campaign Marketing How To 98

Hootsuite

NOVEMBER 7, 2023

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Track social sentiment in real time. With embedded sentiment analysis, Hootsuite Insights tells you not just what your audience is saying, but what they’re thinking and feeling.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Keyhole.co

JANUARY 20, 2024

Create a separate Facebook group and community page Your first task is to set up your Facebook business page. One Facebook marketing strategy is to create a group for your business, where fans, customers, and anyone with an interest in your brand can come together and form a community. Their Facebook group has 3.2

Small Business 100

Small Business Engagement Strategy Facebook 100

Later

JUNE 26, 2020

Facebook Groups are an effective way to create a community, drive engagement, and improve customer relations for your brand or business. While Facebook Pages can sometimes feel like a one-way channel for brands to share updates, Facebook Groups are a space for users to connect and communicate with like-minded people about shared interests.

Groups 74

Groups Groups Facebook How To 74

Waxing UnLyrical

APRIL 27, 2016

As PR professionals, our best thinking is spent targeting influencer groups with proactive engagement strategies, educating key audiences and moving them out of indifference to a product, service or issue. Perhaps your own inner voice has echoed one of these sentiments recently? Mind the Most Important Influencer: You.

Influencer 100

Influencer Patterns Comparison Sentiment 100

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. So have business intelligence tools that enable marketers to personalize marketing efforts based on customer sentiment.

Process 111

Process Sentiment Analysis Applications 111

Buffer Social

JULY 20, 2022

But before the idea for the group came together, Ambar was already known by hundreds of thousands of followers. But eventually, she found comfort in other Instagrammers who were posting content revolving around body positivity which in turn helped the influencer heal and develop a more positive self esteem.

Small Business 67

Small Business Influencer Exercises Meeting 67

agora pulse

SEPTEMBER 21, 2019

Are you seeing these red flags in your relationship with a social media influencer? Among them, influencer marketing continues to grow and has had some massive successes. As the director of Contentworks Agency , I’m often being asked to facilitate influencer relationships. Influencer tweets increase purchase intent 5.2X

Influencer 116

Influencer Social Media ROI Social Media Management 116

agora pulse

SEPTEMBER 21, 2019

Among them, influencer marketing continues to grow and has had some massive successes. As the director of Contentworks Agency , I’m often being asked to facilitate influencer relationships. Benefits of Great Social Media Influencer Relationships. Influencer tweets increase purchase intent 5.2X The result is over 3.5

Influencer 116

Influencer Social Media ROI Social Media Management 116

Sprout Social

FEBRUARY 15, 2024

Social media management tools like Sprout help you conduct sentiment analysis with artificial intelligence so you can easily review and measure what people are saying about you—and topics related to your brand and industry—across social media. Use attention-grabbing content tailored for specific groups of your audience.

Engagement 106

Engagement Tips Loyalty Metrics 106

Keyhole.co

FEBRUARY 3, 2024

people from different states/countries, age groups, genders, ethnicities, etc). Sentiment analysis If you have the metrics down, the next task is to look at the sentiment around your brand. The bottom line is you need to do sentiment analysis to check if your share of voice is positive or negative.

Social Media 59

Social Media How To Metrics Sentiment 59

Keyhole.co

DECEMBER 15, 2023

Leverage influencers for leads: The service helps brands connect with relevant influencers who can then help boost sales leads. With comprehensive features like profile analytics, influencer tracking, geo-location, and keyword filters, Keyhole helps brands maximize their social media pull.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Keyhole.co

JANUARY 15, 2024

Imagine you’ve partnered with what appeared to be a solid influencer for your marketing campaign, but soon after you launch, some unsavory tweets from the past emerge that show your values really don’t align. Your social listening radar picks up on changes in tone, sentiment, and mentions frequency, however subtle. What can you do?

Sentiment 52

Sentiment How To Reputation Analysis 52

Hootsuite

FEBRUARY 7, 2024

Using the drop-down menu, you can analyze hashtags within your competitor group to see hashtags that drove the most comments, reactions, shares, likes, and estimated engagement. You get insights into important hashtag metrics like mentions, engagement, reach, and sentiment. Fedica can be integrated into the Hootsuite dashboard.

Hashtag 91

Hashtag Analytics Tools HootSuite 91

Oktopost

AUGUST 10, 2023

Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies. Sentiment Analysis At the end of the day, your company’s mission is to provide something valuable to your audience. As we’ve said before, people like to buy from people and influencers are no exception.

Social Media 62

Social Media B2B Sentiment How To 62

Convince & Convert

MAY 29, 2013

This is where the adoption of the Four Ms of Influence Marketing needs to be embraced as the natural evolution of the Four Ps , particularly when it comes to lead generation and understanding the customer life cycle via social media. Why the Need for the Four Ms of Influence Marketing? Breaking Down the Four Ms of Influence Marketing.

Influencer 148

Influencer Marketing ROI Hubspot 148

Sprout Social

OCTOBER 4, 2023

What was the ROI of your influencer campaign? Report on UGC and influencer content with Tags—River Island There’s no denying the importance of creator and influencer partnerships. How does one topic perform on social compared to another? How are people responding to a campaign? However, quantifying their success is difficult.

Strategy 123

Strategy Brands UGC Marketing 123

Social Media Strategies Summit

SEPTEMBER 14, 2023

Rachel Karten echoes Mitchell’s sentiment that for social media marketers, brainstorming isn’t only about coming up with off-the-cuff post ideas. The 75+ person social team splits into smaller breakout groups via Zoom, giving individuals more chances for their pitches to be heard. How Are Brands Working With Creators?

Content 130

Content iPhone Sports Remix 130

Convince & Convert

OCTOBER 30, 2017

Industry/brand influencers: 60%. Industry and Brand Influencers. Influencer analysis is something everyone is talking about but only some are doing. Identifying and listening to influencers have become playing stakes for any respectable listening tool. How do you determine what makes a good influencer?

Brands 194

Brands Sentiment Influencer Survey 194

Sprout Social

MARCH 21, 2019

We like to break our listening services into three major groups, ( which we stole from Sprout Social , who taught us these three use cases): Industry intelligence. Influencer marketing research. Influencer marketing research. However, they are extremely interested in working with micro influencers in their industry.

Sentiment 95

Sentiment Research Influencer Analysis 95

Sherrilynne Starkie

FEBRUARY 13, 2018

The ultimate goal is to create and strengthen relationships with the key stakeholder groups an organization depends upon for success. Journalists are important influencers, and gaining media coverage brings increased credibility, expanded reach, high awareness and, importantly, backlinks from high domain authority websites.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Keyhole.co

NOVEMBER 17, 2023

SoFi- Turning negative sentiment into positive advocacy SoFi is a fintech company that provides a range of personal finance services including student loan refinancing. Even though this sentiment wasn’t targeted at the company directly, SoFi saw the chance to create a new narrative and demystify these seemingly complex topics.

Examples 59

Examples Brands Sentiment Reputation 59

Oktopost

SEPTEMBER 21, 2020

It’s not only about knowing what needs and sentiments your prospects are expressing online, either. There’s no reason (or luxury nowadays) to wait for focus groups and industry op-eds to tell you how you’re doing. Granular sentiment analysis. Influencer discovery. Employee satisfaction and sentiment tracking.

B2B 89

B2B Marketing Sentiment Influencer 89

Keyhole.co

JULY 20, 2023

Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis. Moreover, Keyhole comes with sentiment analysis and competitor monitoring features. Engage with influencers seamlessly and track their ROI within your overall campaign.

Industry 52

Industry News Google Brands 52

Hootsuite

JANUARY 13, 2022

However you label your most dedicated customers, they’re typically the group that’s most enthusiastic about your business. UGC is used across all stages of the buyer’s journey to help influence engagement and increase conversions. Audiences will quickly sniff out the false sentiment, which could seriously damage your brand reputation.

UGC 145

UGC Content HootSuite Authentication 145

Koka Sexton

JANUARY 9, 2023

Identifying and researching the key influencers and decision makers in the target market. Leveraging customer feedback to understand customer sentiment. Depending on the nature of your business, these may include market research reports, surveys, focus groups, or social media listening. Examples of data to collect for Marketing.

Patterns 98

Patterns Marketing Focus Group Survey 98

Hootsuite

FEBRUARY 1, 2022

The most common form of marketing on Twitch is influencer marketing. The strategy is very similar to good ‘ol regular influencer marketing. Influencer marketing. This makes Twitch the perfect place for influencer marketing or partnerships. 4 quick tips for successful Twitch influencer marketing. Credit: Twitch.

Marketing 102

Marketing Authentication Template Templates 102

Hootsuite

JUNE 28, 2023

Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more. Private social media channels , such as closed Facebook Groups, private subreddits, or personal profile content shared only with friends/followers. Browsed a Facebook Group?

HootSuite 120

HootSuite URL Analytics Forums 120

Keyhole.co

FEBRUARY 23, 2024

Brand awareness: Track mentions, sentiment analysis , and reach. Closely track metrics that directly influence your business goals and allocate resources to initiatives with the highest potential return on investment (ROI). Divide them into groups with similar traits. Likes are great, but conversions are the ultimate win.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Harp Interactive

MARCH 31, 2010

There is no magic pill with one-tool-measure-all functionality yet and measurement is not esoteric like it would be, for say a PPC campaign, but social media experts can assemble a more or less effective group of measurement tools that best fits the business goals. Influence of a fan or follower (their fans and followers).

Analytics 350

Analytics Social Media Trendrr Digg 350

Keyhole.co

MARCH 26, 2024

For instance, here’s a post that LEGO shared on Facebook displaying the photographs of the toy photography group ‘Stuck in Plastic’. LEGO knows how to keep its strong foothold in the realms of construction toys and public sentiment. Should you collaborate with celebrities and influencers or with other brands in the same field?

Construction 52

Construction Social Media Strategy Collaboration 52

Keyhole.co

FEBRUARY 29, 2024

Brand awareness: Track mentions, sentiment analysis , and reach. Closely track metrics that directly influence your business goals and allocate resources to initiatives with the highest potential return on investment (ROI). Divide them into groups with similar traits. Likes are great, but conversions are the ultimate win.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Sprout Social

OCTOBER 31, 2023

Sentiment mining algorithms analyze the processed information and detect the tone to match the intent of the user. Are you writing for a group of professionals such as lawyers or teachers? The writing prompt reads, “Create a budget plan for influencer marketing keeping within $4000 for the year.”

Tools 100

Tools How To Sentiment Training 100

Sprout Social

JULY 12, 2022

As is true in most cases, social media should be used to amplify key information, monitor brand sentiment and increase customer access to the company during times of crisis. Carrefour Group responds to tragedy (2020). Lesson for brands: When it makes sense, partner with influencers and celebrities. Packaging update.

Examples 112

Examples Brands Sentiment Reputation 112

Hootsuite

JULY 6, 2022

These groups let you connect with people on an individual level. And to crowdsource sentiment on your brand. Partner with influencers to sell your products. So, one of the best ways to get your products in front of potential customers is through Instagram influencer eCommerce marketing. View this post on Instagram.

Instagram 117

Instagram HootSuite UGC Influencer 117

agora pulse

JUNE 5, 2020

Monitoring your engagement rate over time can help your brand stay relevant , even as audiences grow and sentiments change. Influencers may also check your engagement before deciding to partner with your brand. More common with influencers: Engagement Rate by Audience = (Likes + Comments) / Followers x 10. Social proof.

Instagram 127

Instagram Engagement Hashtag Meme 127