Remove influence
article thumbnail

Why Klout Doesn’t Measure True Influence

Waxing UnLyrical

I’ll admit that it’s fun to bash Klout. They are on the front lines of the Wild West of determining influence, and who is doing that influencing, online. I have the belief that, despite what Klout says, it ties a large part of how “influential” you are directly to how much you tweet.

Klout 204
article thumbnail

Why Critics of Klout Are Missing the Big Picture

Convince & Convert

Other than signing book deals, the favorite sport of the social media punditry these days seems to be bashing Klout. The most recent example was from B2B social media thinker Paul Gillin who wrote a post unveiling the flaws in Klout’s ranking scheme. Instead, they object to the very notion and existence of Klout.

Klout 161
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Internet Fame and the True Impact of Influence

SocialFish

You may be aware that there is a big debate going on in the social media blogosphere about “influence&#. Maybe you’re starting to think that influence is not about how many followers someone has on Twitter. .&# Maybe you’re starting to think that influence is not about how many followers someone has on Twitter.

article thumbnail

Klout, the Super Bowl, and Our Addiction to Shooting the Messenger

Convince & Convert

Two weeks ago, I received a Klout Perk to be part of the Social 46, a gathering of Indiana’s top social media influencers. According to the Indianapolis Super Bowl Host Committee , Klout was used to help identify the participants, and the list was augmented manually with known local bloggers, gadflies, and connectors.

Klout 122
article thumbnail

The Best Free (or Cheap) Tools for Blogger and Influencer Outreach

Adam Sherk

Blogger and influencer outreach is an area with strong crossover between PR, audience development and link building. Finding Bloggers and Influencers. Klout and Kred. The value and methodology of services like Klout and Kred has been much debated and discussed, so I’ll leave you to your own opinion there.

Blogger 196
article thumbnail

Ford Launches Fiesta With Young, Social Media-Savvy Influencers

The Realtime Report

Ford used to social to gain essential product feedback – before it was even on the market – and to dramatically increase awareness about the Fiesta, by using influencers to spread the word. asked Jim Farley, group VP of global marketing, sales and service for Ford Motor Co. .”

article thumbnail

Why Online Influencer Outreach is Overrated and How to Fix It

Convince & Convert

Trying to convince online influencers to tweet, blog, instagram, or pin nice things about your company is the post-modern version of celebrity endorsement, but with less impact. Reasons Why Online Influencer Outreach is Overrated. First , we tend to confuse audience with influence. The Two Dimensions of Online Influence.