Webbiquity SMM

JUNE 7, 2010

One of the challenges in measuring the ROI of social media marketing is that the use of social networking and social sharing tools isn’t confined to the marketing group. The first is for the sales team to understand what their own company is doing with social media, and how customers and key influencers are responding.

Social Media 160

Social Media Crowdsourcing Technorati StumbleUpon 160

Webbiquity SMM

NOVEMBER 16, 2010

It’s not just that most people aren’t waiting on eggshells in eager anticipation of XYZ Company’s latest PR announcement, it’s that the marketers and PR people at XYZ didn’t take the time to figure out what their prospective buyers and influencers do really care about and want to discuss. Follow the influencers.

SM2 189

SM2 Alterian Social Media Influencer 189

Webbiquity SMM

DECEMBER 6, 2010

But many organizations in both groups still treat the functions as separate silos—or worse, mix them awkwardly, damaging both efforts. When a blogger publishes a guest post from the company, that post gets linked in the company’s LinkedIn groups, Facebook page, Twitter and social bookmarking sites. Share this on Bebo. Digg this!

Press Release 211

Press Release Social Media Social Bookmarking Blogger 211

Webbiquity SMM

AUGUST 9, 2010

Influence: a.k.a. Engagement: A level deeper than influence, these metrics include the number of RT’s and #followfriday recommendations you get on Twitter, posts to your company’s Facebook wall, questions answered on LinkedIn or Yahoo! Share this on Technorati. Tweet This!

SM2 187

SM2 Alterian Vocus Social Media 187

Webbiquity SMM

DECEMBER 26, 2012

After advising PR professionals to take social media seriously due to its believability, efficiency and leverage, Jeff Bullas outlines eight major social media channels and contrasts their level of influence with the waning reach of old media. ” 10 Simple Strategies To Boost Your B2B PR Campaign by Marx Communications. Give them credit.

Tips 202

Tips B2B Journal SEO 202

Webbiquity SMM

DECEMBER 21, 2010

But for those marketers willing to produce and promote their own content (building credibility) and valuable content produced by others (expanding their influence network), social media pays off. Twitter, Facebook and LinkedIn groups, community sites (e.g. Develop relationships with influencers. Provide customer support.

Social Media 191

Social Media Research ROI Technorati 191

Webbiquity SMM

JUNE 15, 2010

But on the other hand, social media is not simply another channel, i.e. to be lumped into a group such as radio, TV, outdoor, print, and social media. But social media isn’t about reaching the largest number of individuals in a particular group, but rather about reaching and engaging those who are most passionate.

Social Media 171

Social Media Technorati StumbleUpon Digg 171

Webbiquity SMM

DECEMBER 10, 2013

Nevertheless, challenges remain; many marketers struggle to produce engaging content, and though buyers have embraced content generally as a influence on vendor selection, they remain frustrated with content they see as blatantly promotional, too self-serving, and not well informed. Image Credit: Robert Rose. Michael Brenner ). Heidi Cohen ).

Statistics 207

Statistics B2B Content Marketing 207

Webbiquity SMM

JANUARY 24, 2019

Pick the platforms where you want to be active; it is a good idea to restrict your focus to the 2-4 largest social networks for your target group. Your schedule will be influenced by the platform you choose and the content you publish. These includes iShade for accounting, Biznik for small business owners, and Sermo for physicians.

Social Media 164

Social Media Marketing Hashtag Campaign 164

Webbiquity SMM

APRIL 11, 2012

This is a group of companies that, although primarily SMBs, should be fluent in online and social communications. Listen to the conversation for a while before jumping in, so you get a solid sense for the tone, etiquette and group dynamics of each social venue as well the popularity of various specific discussion topics. Keep at it.

Social Media 176

Social Media B2B Exercises Hubspot 176

Webbiquity SMM

JUNE 30, 2011

You can have a conversation with a person, or participate in a conversation in a group of people, but you can’t talk to a “company,&# which is merely a soulless, bodiless legal entity. Your experience with that individual , good or bad, influences, often strongly, your perception of the corporate brand.

Social Media 188

Social Media Brands Plaxo Insurance 188

Webbiquity SMM

NOVEMBER 5, 2013

This year, we wanted to target a specific group once again, and so we agreed to honor the top bloggers, authors, PR specialists, and journalists on Twitter. Invited speaker on “Expanding Your Social Influence” at the AT&T Networking Leaders Academy Annual Conference.

Twitter 187

Twitter Airlines Syndication Blogger 187

Webbiquity SMM

DECEMBER 12, 2012

Susan Gunelius outlines five social networking features unique to Google+, including circles (which enable you to “separate your customers from your colleagues and online influencers from your business partners”) and hangouts (which can be “used for things like small-group webinars, question and answer sessions, and more”).

Google 216

Google Tips Bookmarklet SEO 216

Webbiquity SMM

MAY 24, 2010

On the consumer side, the largest cohort of Facebook’s user base is the 35-54 age group, and the fastest growing is the 55+ cohort. Social media is about building relationships and influence. Okay, so not just anyone can do it, but it’s not rocket science either. Social media is only for the young.

Social Media 220

Social Media Marketing Cost Guidelines 220

Webbiquity SMM

SEPTEMBER 21, 2010

For example, it took me just minutes to create my own newspaper organizing tweets and links from the smart group of local Minneapolis Twitters I follow. The site also makes it easy to promote your newspaper through Twitter and Facebook.

Aggregator 187

Aggregator Paper.li B2B Content 187

Webbiquity SMM

FEBRUARY 28, 2011

Financial Services. • Ken Hittel – Vice President, Corporate Internet Dept.

List 155

List Twitter Brands Microsoft 155

Webbiquity SMM

JANUARY 24, 2011

A free tool for finding the relative influence of any Twitter user. Create your own online newspaper from Twitter and Facebook updates based on any topic or group of contributors. For those accustomed to getting stratospheric scores on standardized tests, Klout can seem a bit harsh. If you need more of an ego boost, try TwitterGrader.

Tools 206

Tools Social Media Lithium Sysomos 206

Webbiquity SMM

JUNE 20, 2011

LinkedIn has had problems with LinkedIn group spammers , though the business social network has responded by creating new group management tools to fight spam. But in general, measuring the ROI of social media with any precision is problematic because social media far more often influences a sale than leads directly to one.

Social Media 205

Social Media ROI Social Networking Foursquare 205

Webbiquity SMM

MAY 21, 2015

In the moments after rattling off this list, my first thought was: not bad, for a group quickly compiled off the top of my head. Or within just the PR realm, thought leaders and key influencers like Deb Weinstein , Lisa Buyer , Jeff Domansky and Arik Hanson ?

Social Media 100

Social Media Marketing B2B List 100

Webbiquity SMM

NOVEMBER 23, 2010

Sure, surveys and focus groups still have their place, but you can learn a lot from what they’re saying in social media circles. Social media can not only lead you to the answer, but let you know which alternative answer is probably best based on the level of social influence of the writer. Social media makes marketing more fun.

Social Media 192

Social Media Committee Press Release Posterous 192

Webbiquity SMM

APRIL 19, 2011

Social media efforts should be based on understanding of which tools to use (based on where your customers, partners and industry influencers congregate), who will be responsible for what tasks, what your objectives are, and how you will measure success. Failing to plan. Otherwise, you’re flailing.

Social Media 193

Social Media Sysomos Case Study B2B 193

Webbiquity SMM

SEPTEMBER 9, 2013

So if your prospective buyers are relying less on search but more on social media, or established industry news sources, or on expert “influencers,” or even on advertising, WPO is about making sure your brand is visible in all of those places. • WPO is about helping, not manipulating. Experiment.

Directory 196

Directory SEO B2B Real Estate 196

Webbiquity SMM

MAY 10, 2011

It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase. An IT services firm donated the time of several of its developers to local non-profit groups for a weekend.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Webbiquity SMM

JUNE 6, 2016

Building a core group of employees advocates may seem overwhelming, but it can be broken down into a small number of easily managed steps. Clients who have meaningful interactions with employees — both online and off — form an emotional connection and a deeper level of trust.

Brands 100

Brands Loyalty Survey Newsletter 100

Webbiquity SMM

AUGUST 23, 2010

The “no&# group will counter that the metrics and tools haven’t yet matured, or that social media is too amorphous to even be measurable, or that it is rapidly becoming simply part of the plumbing or wiring of a modern organization, making ROI immaterial.

ROI 193

ROI Social Media Vocus Metrics 193

Webbiquity SMM

DECEMBER 22, 2020

While hashtags let you group similar content under a single roof, you can also leverage them for tracking and detailed analysis. Top Users: Seeing the top users who are using your hashtag can help you find potential influencers for your brand. That’s where using the right hashtags can help. That’s where hashtag tracking comes in.

Hashtag 215

Hashtag Analysis Campaign Social Media 215

Webbiquity SMM

JANUARY 2, 2013

” Another 20% of both groups say they use social media, but in an ad hoc manner. Other popular uses include building relationships with industry influencers (50%), finding job opportunities (38%) and increasing brand recognition in the marketplace (37%). Only a quarter of all U.S. eMarketer ). eMarketer ). Jeff Bullas ).

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

JANUARY 24, 2017

The platform is popular not only with consumers, celebrities, and business professionals, but also critically with journalists and influencers. Identify the top influencers around that topic. And the top tweets by influencers (that include that specific hashtag).” ” — Marketing Insider Group (Arsenal).

Tools 100

Tools Twitter Sample Samples 100

Webbiquity SMM

JULY 24, 2018

Other common features include: competitive benchmarking; ability to identify top influencers and brand advocates; follower growth tracking; content / campaign performance measurement; and. 4: Seven Groups of Tools for Designing and Optimizing Websites. #5: promote the brand through creation and distribution of share-worthy content.

Tools 170

Tools Social Media Netvibes Lithium 170

Webbiquity SMM

AUGUST 29, 2017

And third, it has possibly the largest and most diverse range of third-party tools that enhance the platform, from apps for Twitter analytics and follower management to brand monitoring and influencer research. But you can’t tweet only to the members of a group, or use groups in ad targeting.

Twitter 177

Twitter Airlines Hashtag Brand Monitoring 177

Webbiquity SMM

JANUARY 20, 2015

A wave of changes over the past couple of years have transformed it into a major publishing hub, a platform for personal branding, and a place to ask and answer questions from like-minded professionals across nearly 2 million LinkedIn groups. How can you make the most of LinkedIn groups? ” Guides to Using LinkedIn Groups. .”

LinkedIn 100

LinkedIn Marketing B2B Groups 100

Webbiquity SMM

FEBRUARY 21, 2012

Build a network of influencers. There are several ways to find the key influencers in any industry. On LinkedIn, search for relevant groups, then connect with members of those groups. If you’ve got the budget, search for influencers using a social media monitoring or PR management tool.

B2B 190

B2B Social Media Alltop Marketing 190

Webbiquity SMM

SEPTEMBER 12, 2011

John Bottom has crafted an amazing, creative, interactive B2B social media landscape image with links to a large group of key B2B bloggers like Mark Schaefer, Joe Pulizzi, Beth Harte and Tony Karrer. Influence in social media: how to find the top bloggers by blur Group. Social Media Tools. Social Media Policies and Regulation.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Webbiquity SMM

MARCH 14, 2017

” — Marketing Insider Group. Showcase reviews: Marketing Insider Group. Marketing Insider Group. 13: The 28 Best Influencer Marketing Tools. #14: 13: The 28 Best Influencer Marketing Tools. #14: Pricing: free. Showcase Reviews. BuzzBlogger. Kathryn Aragon Media. Likeable Media. RazorSocial. SmartBug Media.

Tools 185

Tools Sample Samples Price 185

Webbiquity SMM

MARCH 29, 2016

Employees and others associated with the firm can use it to share and amplify that content through their individual updates, in relevant LinkedIn groups, and by publishing articles on LinkedIn Pulse. Your brand’s social media following includes several distinct groups of people, each with their own interests and priorities.

B2B 100

B2B Social Media Strategy Marketing 100

Webbiquity SMM

AUGUST 22, 2012

Second, direct visitors fall broadly into one of two groups: let’s call them “old friends” and “new friends.” Be active in industry groups, trade shows, conferences and local events where you can meet people in real life. Partners (channel, technology, implementation services, etc.).

How To 169

How To Conference Analytics Social Bookmarking 169

Webbiquity SMM

JUNE 10, 2014

Among the first group of morning breakout sessions was “Using Social Media Analytics To Define ROI KPIs.” Next up, Regis Hadiaris of Quicken Loans, Will Scott of Search Influence, and Joe Warner of aimClear presented “SEO, Social Media & What Every Marketer (SRSLY) Must Do.”

Conference 196

Conference Social Media SEO Marketing 196