Waxing UnLyrical

AUGUST 28, 2018

This may be a group or organization proliferating the problem – or even the problem itself. Influence your audience to engage with your brand, not by creating the resolution, but by leaving your readers inspired to take action. As for your protagonist, this key character may be introduced to readers more subtly.

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Press Release Case Study Curation Consultant 262

Waxing UnLyrical

JUNE 26, 2013

However, before you print out a bunch of coupons and drop them off, you want to make sure that each coupon has an individual number or grouping, so that you can track exactly where each redeemed coupon has come from. The coffee shop may be group A, the record store group B, and so on.

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Metrics Analysis Compete Groups 243

Waxing UnLyrical

JULY 15, 2015

Understand Influence. If leaders are “those who have followers,” it’s clear that one can’t be a leader unless one understands and appropriately applies the concept of influence. It’s as simple as, “No influence, no followers. The first is the role of influence in communications today. No followers, you’re not a leader.”.

CPC 100

CPC Skills Influencer Organization 100

Waxing UnLyrical

JANUARY 23, 2015

Make sure [social media influencer] gets a press pass!” Industry groups (such as PRSA and AMEC) have really ramped up efforts to educate pros on smart measurement. Reclaiming influence. Over the last few years, we’ve seen “everyone” become an “influencer” (just like “everyone” is a “rock star”). Measurement.

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Trends Consultant Influencer Education 100

Waxing UnLyrical

MARCH 16, 2016

I was working with a professional group to flesh out strategy and prep for a board meeting in a few weeks. That didn’t stop the early women journalists – they just formed their own group. Webinars also expose you to influencers. Image courtesy Cynthia Price, used with permission. Are you ready to learn, grow and succeed?

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Waxing UnLyrical

MAY 11, 2016

Media relations can improve your influence overnight. Last month the blog focused on influencer relations , which is very much an opportunity within the current digital landscape of media relations. We secured twelve influencers to cover the restaurants in the first ten days of our campaign and had coverage up in the first week.

Automotive 100

Automotive Conference Influencer Campaign 100

Waxing UnLyrical

MAY 2, 2016

An elite group of Social PR pros found out last year, when I first launched my premiere online course. Why: “WHAT you pitch is secondary to WHO you pitch,” writes Michael Smart as he explores why “Message-to-Influencer Match” is vital. What does it take to be a “Social PR Virtuoso”?

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Hashtag Banking Training Consultant 100

Waxing UnLyrical

JULY 31, 2015

But you should also be looking at/for: Influencers : people who command the attention of your target audience, and who could help entice them in your direction. Internal advocates : are you ignoring this key stakeholder group because you think they don’t wield influence? Big, big mistake.

Content 100

Content Consultant Mobile News 100

Waxing UnLyrical

JUNE 28, 2018

I recently attended an industry event featuring a group of agency leaders who were clearly smart, successful people. Guest Post by Rob Biesenbach. It’s an old story: PR people are often terrible when it comes to our own PR. Stories stick.

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Chemicals Creative Commons Consultant Organization 187

Waxing UnLyrical

JUNE 21, 2013

Joan Stewart, who calls herself the “publicity hound,” has some more ideas.

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Twitter How To HootSuite Curation 246

Waxing UnLyrical

OCTOBER 21, 2016

RSVP in the Social PR Posse group (if you’re not already part of the group, just request to join and I’ll approve you). 23 , Heidi Sullivan (Cision) & I are co-presenting at #PRSAICON on influencer marketing. TONS of opps to meet up here AND a special, private event, if you can make it: Sat., Also on Sun.,

Eventful 100

Eventful Conference Consultant Hosting 100

Waxing UnLyrical

MARCH 2, 2017

She talked about what her influencers taught her in 2016. I know there are people in my peer group who think I’m completely full of it every time I announce a new training, or new program (like The Social PR Apprentice™ , which I literally launched this past weekend).

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Training Banking Consultant Education 100

Waxing UnLyrical

MAY 4, 2011

Given the reputation TweetDeck has of being the favorite service of high level influencers, the value of selling ads to be put in front of those folks is far more lucrative than a $5 or $10 one-time fee for the app … … not to mention in front of the millions of people already using TweetDeck.

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Tweetdeck HootSuite Flickr Reputation 205

Waxing UnLyrical

FEBRUARY 22, 2011

What, in your opinion, is the best way to measure influence? Influence is based on recency, frequency, reach, retweets, but mostly Biz RESULTS.&#. .’ They are purpose-built for the moment.&#. Jim: “Business results. If person X tweets to as many as Y but gets more biz [sic] results, then X is more meaningfully influential.

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Analytics TweetBeep Sentiment Meeting 199

Waxing UnLyrical

JANUARY 26, 2020

You can’t escape the news – fake news influenced the 2016 election and will be even more visible in 2020. Beyond short-sellers looking to profit, as the technologies become more ubiquitous, we are going to see some activist groups start to use deepfakes by putting company executives in compromising positions. Guest post by Mark W.

News 58

News Banking Flickr Cost 58

Waxing UnLyrical

MARCH 28, 2017

The flip-side of perfect is perfectly awful—so, the group exchanged its thoughts on what constitutes the worst PR measurement practices they’ve seen, including *clears throat and then ducks* AVEs: A3: AVE cited by big PR firms in Silver Anvil award entries. Ongoing program research plus ad hoc campaign research. Perfect #measurePR.

Consultant 100

Consultant Skills Research Industry 100

Waxing UnLyrical

DECEMBER 4, 2010

Second: if Keys et al wield the kind of online influence they apparently think they do, why on earth didn’t the campaign become an overnight phenomenon? Which brings me back to what this is all about, and what public relations, in its truest sense, tries to do: influence. And a lot of us are fatigued right now.

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Class Campaign Klout Influencer 233

Waxing UnLyrical

APRIL 11, 2016

If you’re not already leveraging the power of influencer marketing for your campaigns, you’re missing out. Next week will see the monthly #measurePR Twitter chat (April 14, 12-1 pm ET), where we’ll welcome four heavy-hitting influencers to talk about measuring influencer marketing and more. ” 3.

Influencer 100

Influencer Marketing Banking Guidelines 100

Waxing UnLyrical

MARCH 2, 2016

They may be the women who have influenced your career, or they may be women you know on a more personal level … like your own mom who tirelessly cared for you your entire life. “To all women … we’re all here to help each other rise.” ~ Nicole Rodrigues ( @NicoleRPR ), CEO, NRPR Group.

Consultant 100

Consultant Social Networking Hosting Energy 100

Waxing UnLyrical

MARCH 2, 2016

They may be the women who have influenced your career, or they may be women you know on a more personal level … like your own mom who tirelessly cared for you your entire life. “To all women … we’re all here to help each other rise.” ~ Nicole Rodrigues ( @NicoleRPR ), CEO, NRPR Group.

Consultant 0

Consultant Social Networking Hosting Energy 0

Waxing UnLyrical

APRIL 18, 2019

I rely heavily on social media platforms like Twitter, Facebook (Facebook Groups), Instagram, LinkedIn and livestreaming to teach my classes. The post Using Livestreaming to Grow Your Brand, Community, & Influence appeared first on Shonali Burke Consulting. I teach public relations, communication and social media classes.

Communities 174

Communities Influencer Brands Class 174

Waxing UnLyrical

APRIL 13, 2012

Matt LaCasse believes that finding the methods and channels customers and audiences use, and engaging with them in their comfort zone, is the key to effectively communicating with those groups on behalf of clients. He does social media management for KimberMedia and does marketing/PR for @bgckids.

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Questions Flickr Social Media Management Issues 157

Waxing UnLyrical

OCTOBER 6, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Let Your Freak Flag Fly October 6th, 2010 Tweet This is a guest post by Narciso Tovar This past week, I gave a presentation to the Dallas IREM group about the importance of giving social media a second look.

Class 182

Class Postrank Comments Tourism 182

Waxing UnLyrical

NOVEMBER 23, 2010

I recently tried to get a big blogger to participate in a group blog project I am working on (in other words, an ask of far less magnitude than “write about me/my biz”). In 2010, blogs and bloggers are truly influencers. As soon as I did my credibility would be shot. Do we really want that? What do you think?

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Class Blogger Issues Review 184

Waxing UnLyrical

FEBRUARY 8, 2011

Everything we do, every decision we make, is influenced, in part, by some sort of list. Get Shareaholic test Filed under Public Relations , Social Media | Tags: how to get on a list , influence , Social Media | Comments (15) Site settings comment help? Sometimes these are more obvious; sometimes they’re not.

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List Class How To Comments 161

Waxing UnLyrical

AUGUST 9, 2018

So, yeah, these have been around for a while, and though, their influence is gaining speed and it’s anyone’s guess as to how many and which kinds of devices your readers will use in the future. Kathy Vaské is a Digital Marketing Strategist and Owner of Vaské Marketing Group. The need for Bot-Readable Content.

Content 181

Content Module Metadata Case Study 181

Waxing UnLyrical

FEBRUARY 5, 2016

Then, when we’re ready to record, he dials everyone in via a Skype group call, which means we can all see each other (unless someone chooses not to turn their camera on, which would just be gauche among friends and colleagues). Give the reins to your influencers and co-create content with them.

Collaboration 100

Collaboration Influencer Communities Consultant 100

Waxing UnLyrical

FEBRUARY 26, 2016

Here’s what Paula Kiger had to say: “We don’t currently do anything at Lead Change/ Weaving Influence to welcome new community members … BUT one silly thing I do personally that may be more meaningful to me than the recipient is marking every hundredth FB friend and every hundredth Twitter follower.

Communities 100

Communities Forums Construction Consultant 100

Waxing UnLyrical

DECEMBER 13, 2013

I’ve been on the ColorComm Board of Advisors since last year, and it is a truly remarkable group, founded and led by the extremely driven Lauren Wesley Wilson. on influence and engagement, it’s a calendar too! The speaker lineup is pretty impressive, and if you fancy Miami in August (Aug. How cool is that?! September.

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Conference Price Hotels Newsletter 276

Waxing UnLyrical

APRIL 27, 2011

But if Klout is going to bill itself as “the standard for online influence,&# it’s got to do more than score people based on how frenetically active they are on Twitter and Facebook. Far too many organizations are starting to reduce people to numbers in their quest to reach “influencers.&# Influence is not a number.

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Influencer Klout Postrank Technorati 276

Waxing UnLyrical

NOVEMBER 24, 2010

And they research and they monitor (sometimes for up to three months) just to find out: a) Who a brand’s target audiences are; and b) Who the key influencers within that community are. They go to, sometimes, incredible lengths to create experiential opportunities to get those influencers talking about brands. Then they plan.

Creative Commons 197

Creative Commons Case Study Travel Flickr 197

Waxing UnLyrical

DECEMBER 20, 2018

If it’s December, and you’re a PR or Social PR agency owner or leader, a communications department or group head, or a communications consultant or soloist, you’re probably knee-deep in strategic planning. Training is one of the best ways to enhance the leadership skills of a small group of leaders and leaders-in-training.

Consultant 213

Consultant Training CPC Skills 213

Waxing UnLyrical

AUGUST 17, 2016

He’d like to make multimedia more accessible, and the way to do that is through measurement: Q1 #measurePR I’ve seen many small groups shy away from multimedia because they can’t measure success. Perfect fit 4 AR/VR, influencer mktg & multimedia. . — Dan Farkas (@danfarkas) August 9, 2016. Would love to change that. —

Startup 100

Startup Campaign Data Analysis 100

Waxing UnLyrical

APRIL 19, 2018

Their free account allows unlimited one on one video conferencing and up to 40 minutes for groups. Skype : Similar to Zoom, this video/phone conferencing platform allows free video conference one-to-one and free unlimited audio conferences for groups. It also includes screen share, a chat function and a record feature.

Tools 191

Tools Marketing Discount Hubspot 191

Waxing UnLyrical

APRIL 2, 2016

Whether you work in influencer marketing, or media relations, or corporate communications, or are really hands-on with social media… content is what you dream up, produce, disseminate, and use to educate, cultivate, and motivate your audiences into action. corporate sponsors, attracted by the influencers participating as Champions.

Strategy 100

Strategy Case Study Collaboration Communities 100