Remove influence

Small Business Mavericks

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5 Ways To Expand Your Influence Beyond SEO

Small Business Mavericks

But content distribution is not the only way to achieve influence in the world of business. There are other online marketing strategies that can make you an authority and increase your influence among your audience. There are also some offline strategies you can use to increase your influence quotient.

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What Is Social Authority?

Small Business Mavericks

If you’re familiar with Klout, then you know they have a score that allegedly measures your social influence. In a nutshell, social authority is your measure of influence in social media and beyond. It also has to do with communities and groups you may be a member of. This goes beyond posting. Do they interact with you?

Klout 101
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What Is True Reach?

Small Business Mavericks

The key to obtaining a high true reach metric is to be influential within an influential group. Let’s say you influence only 5 of your 7,000 followers in social media, but let’s assume those 5 followers have 100,000 followers each. That’s a true reach of 500,000.

Klout 161
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Are You Looking For Ways To Get Local Links?

Small Business Mavericks

sponsor a meet-up group. build relationships with local influencers. Here is his list for links that will drive referral traffic, build brand visibility, and build your reputation: create controversy and get in the news. get contest nomination links. get eco-friendly links. host a community event. create and promote a local resource.

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Is E-mail Marketing More Effective Than Social Media Marketing?

Small Business Mavericks

The data suggests that 19% of respondents rated promotional e-mails as influencing their visits to websites. What may surprise many small business owners is that social media marketing is so far down the list, especially when it comes to two-way communications. At least, that’s according to data reported on WebProNews recently.

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The Importance of Comments

Small Business Mavericks

People who read blogs have a lot of power — the power of influence. Sure, our guesses are based on data, but that data still isn’t like an actual conversation and it has far less influence than a person’s thoughtful input. How different do you think the blogs you read would be if there were no comments?