Mindjumpers

APRIL 26, 2013

The consumer journey is more fragmented than ever, and multiple topics are influencing the consumer. Define a list of topics or themes that you can create conversations about based on your brands values, beliefs and target group. Relevance is thus key to break through the increasing consumption of content.

Company 212

Company Overview Conversation Communities 212

Mindjumpers

FEBRUARY 2, 2011

. - It encourages localization with 20 local station Facebook pages covering specific Southwest airport operations groups. Southwest Airlines is huge online – and to take care of that amount of activity, the company has a media group of five people. Social media requires people and time. Their presence is monitored all day.

Airlines 232

Airlines Social Media Collaboration Travel 232

Mindjumpers

NOVEMBER 30, 2011

You can score them yourself, but the best result will come if you can involve other relevant stakeholders as for instance your target group or KOL’s. One score should be ‘how valuable is this for our company 1-10’ the rest should be divided on target group input. Let them to rate how important the words are to them.

Data 239

Data Social Media CSR Nielsen 239

Mindjumpers

JUNE 8, 2011

Tweet When having established a well-planned social media presence and your business has connected with relevant media and influencers, you might consider whether it’s time to take the next step and give your PR efforts a social boost as well?

Netvibes 218

Netvibes Social Media Tips Delicious 218

Mindjumpers

APRIL 12, 2011

Build a community around your blog: Eventually, while discussing and sharing information with a group, you can build up a community for bloggers. Changing Trends in Social Media Can Influence Your Business Model (part II). The community you will be engaging with will be people from same interest areas.

Communities 222

Communities Forums Community building Blogosphere 222

Mindjumpers

DECEMBER 8, 2011

One of the most efficient and subtle ways of marketing your brand on LinkedIn is to work with LinkedIn Groups. LinkedIn has two types of groups, which can be classified as External and Owned Groups. Groups on LinkedIn are the communities of like-minded people where they discuss their topics of interest.

Groups 234

Groups Groups LinkedIn How To 234

Mindjumpers

DECEMBER 3, 2010

However, in trying to answering it, one can find a lot of value for his business and “target groups” in this integrated social media and cross-channel marketing age. It’s a simple question but when looking at it, you’ll quickly discover it is all but easy, depends on many factors and requires a good deal of psychological insights.

Content 213

Content Social Bookmarking Press Release Research 213

Mindjumpers

SEPTEMBER 9, 2010

By communicating it, you are in fact interacting with your customers and other people in the social and online influence sphere of your brand. Value your employees by inviting them to participate in building your online brand, together, as a group of real people, all firmly trying to achieve a common goal.

Policies 186

Policies Education Social Media Marketing 186

Mindjumpers

APRIL 25, 2012

Gushcloud is a platform where brands are helped to actively mobilize their target groups across the various social media channels with just a few easy clicks. It’s an open, transparent and growing community of influencers that brands can tap into.” Transparency of Community. Gushcloud is more than a social media marketing tool.

Mobile 259

Mobile Social Media Marketing Applications 259

Mindjumpers

AUGUST 9, 2012

It takes a thorough knowledge of your target group as well as your own brand identity to create a trustworthy social brand identity. You have to create a special bond between your brand and the personal lives of your target group. Similar Posts: Identifying, Understanding and Influencing Social Media Users [Infographic].

Social Media 235

Social Media Loyalty Airlines Marketing 235

Mindjumpers

DECEMBER 28, 2011

The 2% rule states, ever so scientifically, that there’s always going to be a chunk of naysayers in any group. Similar Posts: Reflections on Brand Advocates & Social Influence. The mantra is that those that take their time to offer negative feedback will also often take the time to be your advocates. What do you think?

Communities 203

Communities FAQ ROI Guidelines 203

Mindjumpers

SEPTEMBER 10, 2010

High heals have stepped on runways, the new collections have been featured on famous models and the exclusive group of high fashion characters have been catched on front-row. New influencers There is a difference. Is there any difference between the fashion week procedure now and some years ago? Lets start on front-row.

Fashion 251

Fashion Industry Social Media Blogger 251

Mindjumpers

AUGUST 30, 2012

Figure out what time on which days postings reach the best result for your brand within your target group. Millions of potential consumers go there to search for brands, which therefore leaves you with some great opportunities for connecting with your target group. You can read more about this here. You can read more about this here.

Social Media 224

Social Media Brands Telecommunications Airlines 224

Mindjumpers

AUGUST 22, 2013

The electronic music group Glitch Mob uses Vine to show short previews of their songs in the making. 3 Steps to Recruit Social Influencers [Infographic]. What you show doesn’t even have to be audible. Just about anything coming off the production line can be teased and promoted through the Vine trend. How Brands Use Vine.

Tools 193

Tools Microblogging Marketing Video 193

Mindjumpers

NOVEMBER 15, 2012

What’s important is not just the dimensions of your content; it’s rather more about creating meaningful content that adds value to your target group. It’s especially valuable for your brand to reach ‘influencers’, the celebrities of the social network. Here are the key takeaways from the report: Digital branded content is a new animal.

Strategy 226

Strategy Brands Curation Content 226

Mindjumpers

AUGUST 11, 2010

The whole online influence and relationships sphere of your business is important and contacts take place between real people: your internal clients or employees and the people in your company’s ecosystem. These (online) channels further ensure that you can monitor the stories and how they are spread and identify influencers.

Marketing 171

Marketing Module Forums Social Networking 171

Mindjumpers

AUGUST 1, 2012

As stated in the report, another thing is in this regard to understand whether the wider network is similar to the preferred target group or if it consists of a broader cross-section of the Internet population. Identifying, Understanding and Influencing Social Media Users [Infographic].

Retail 230

Retail Report comScore Brands 230

Mindjumpers

JUNE 28, 2012

Whatever the case then might be, it’s vital for brands to reach and engage with the right group of people to both expand their fan base and possibility of increasing in-store purchasing. Some are online most of their time commenting and engaging with brands – others are just observing and passively seeing what their friends are doing.

Social Media 274

Social Media Influencer Report Groups 274