Josh S Peters

JANUARY 15, 2013

Over the years it has changed dramatically and now we have social media activity influencing search results in all of the major search engines. Not for everyone, but for the specific group of people who find you and your product interesting and worth their time. We humans look for keywords that interest us in our social feeds.

SEO 166

SEO Engineering Film Sites 166

Josh S Peters

FEBRUARY 5, 2013

Check out Forums, wikis, groups, blogs, etc. p.s. Sometimes your customer research will influence changes in your goals or even create new ones. Don’t just say “everyone talk” and then sit back. Participate. Be on the network your customers are on, not just the ones you want to be on.

Strategy 186

Strategy Wiki Sysomos Widget 186

Josh S Peters

SEPTEMBER 18, 2009

You want people to have the desire to be your loyal customer because if they are they’ll be part of an exclusive group that gets XYZ benefit. Even there, the majority of the links they sent out directed people to the FaceBook group. Heck, even their campaign URL ( [link] ) just redirects to their FaceBook group.

ROI 100

ROI CPA Campaign Buy 100

Josh S Peters

OCTOBER 20, 2009

Right now the camps seem to be polarized and split into two very outspoken groups. The Einstein quote is one of my favorites and I use it often speaking to groups about social media’s value. Reach, impact, influence, etc don't really do a fair job. Give me a few minutes of your time and I’ll gladly explain.

ROI 161

ROI Social Media Metrics Loyalty 161