| |  Groups + Influence |
| Page 1 of 15 | Previous | Next | MINDJUMPERS DECEMBER 8, 2011  How To Make The Best Use of LinkedIn Groups One of the most efficient and subtle ways of marketing your brand on LinkedIn is to work with LinkedIn Groups. LinkedIn has two types of groups, which can be classified as External and Owned Groups. Groups on LinkedIn are the communities of like-minded people where they discuss their topics of interest. Starting a Group on LinkedIn is one of the best ways to do that. | WAXING UNLYRICAL APRIL 27, 2011  Influence is Not a Number But if Klout is going to bill itself as “the standard for online influence,&# it’s got to do more than score people based on how frenetically active they are on Twitter and Facebook. I’ve written before about why Klout should not be a synonym for influence , and on influence in public relations and social media … so I’m sorry if I’m boring you. | | | | | |
| UNSPOKEN MAY 16, 2012 Clout vs. Klout – Or the Real Meaning of Social Influence I've done some reading lately which has brought together and focused my theory of marketing through online influencers. Awareness Networks published a white paper entitled “3 Keys to Influence: Understanding and Leveraging Influence.” ” They report several strong reasons why marketers should seek social media influence: 90% of purchases are subject to social influence. So, the theory goes, if we identify the main social influencers, we should be able to effect change or motivate action. Digg Digg. | UNSPOKEN JULY 16, 2012 Paradox of Online Influence spend my time analyzing the world of social media influence and helping clients use it effectively to achieve their marketing and communications goals. I’ve noticed that a hotly-debated topic in the digital world is online influence. huge myth is forming which says that online popularity equals online influence. Based on this myth, tools which purport to measure online influence are popping up like mushrooms on a rainy day. ” Why does a Klout score matter when it comes to dating, and where is this leading us when it comes to measuring social influence? | WAXING UNLYRICAL JULY 19, 2012  Why Klout Doesn’t Measure True Influence They are on the front lines of the Wild West of determining influence, and who is doing that influencing, online. Matt LaCasse believes that finding the methods and channels customers and audiences use, and engaging with them in their comfort zone, is thekey to effectively communicating with those groups on behalf of clients. Why Klout Doesn’t Measure True Influence. | THE REALTIME REPORT NOVEMBER 29, 2012  TweetLevel’s New Influence Measurement Tool Delivers Far More Than A Score “Influence without context is irrelevant,” says the new TweetLevel how to page , and anyone who has followed my rants and reports on influence measurement knows that is music to my ears. This week TweetLevel launched a new version of its influence measurement tool that adds context to the influencer scoring in two important ways: topic and influencer types. | | | | | | | |
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UNSPOKEN | THURSDAY, APRIL 5, 2012 Leverage the Difference Between Online Influence and Popularity to Your Advantage
Altimeter Group just released “ The Rise of Digital Influence , A How-To Guide for Businesses to Spark Desirable Effects and Outcomes Through Social Media Influence.” ” This report by Principal Analyst Brian Solis caught my attention because of my focus on spotlighting the differences between online influence and online popularity. As my blog readers know, I always argue that popularity is not influence and vice versa. The Altimeter report on digital influence studies influence software vendors like Klout, Kred and PeerIndex. MORE >> -
FIREBELLY | MONDAY, AUGUST 20, 2012  Social Media Influencers vs Brand Advocates: 5 Must-Reads
How should you approach influencers and advocates on social media? INFLUENCERS VS BRAND ADVOCATES & WHY INFLUENCER OUTREACH IS OVERRATED. By Cara Fuggetta Many marketers are investing in Influencer outreach strategies in hopes that a known name can deliver their message to a vast audience. Why Online Influencer Outreach is Overrated and How to Fix It. By Jay Baer Trying to convince online influencers to tweet, blog, instagram, or pin nice things about your company is the post-modern version of celebrity endorsement, but with less impact. MORE >> -
GEOFF LIVINGSTON | MONDAY, AUGUST 20, 2012  Social Scoring and Peer Influence
Scoring systems encourage people to build wide networks to foster reach and create the perception of influence. The highest scoring “ influencers” like to think they deliver widespread impact with their followings. Every single book I’ve read by a blogger on influence claims this. In actuality, that influence lies closer to home. When real researchers parse influence we get a different story than the blogger myth propagated by social scoring. Peer pressure influences us more than a highly scoring influencer. Image by Eyesplash. MORE >> -
TECHIPEDIA: TAMAR WEINBERG | WEDNESDAY, MARCH 24, 2010  How to Get an Influencer's Attention
Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Marketing , Opinion , Social Media > How to Get an Influencer’s Attention How to Get an Influencer’s Attention by Tamar Weinberg on March 24, 2010 Share Influence is everywhere, but it’s up to you to spot it. If nothing else, these influencers will help to share your story with their own audience. contacted a number of influencers to see what grabs their attention. Get to know the influencer’s influencers. No hype. MORE >> -
SOCIALFISH | MONDAY, APRIL 4, 2011  Seven truths about online influence
With all this talk about influence metrics , here’s my take on what I think you should pay attention to when looking for influencers in your open community. Influence has to do with relationships between people – both online and offline. may be considered an influencer in the association space, but it’s NOT because I have 7k followers on Twitter. There’s no such thing as influence without context. Influence is a temporary and continuously fluctuating state of being for any individual. And by friends, I mean REAL friends. MORE >> -
- Identifying, Understanding and Influencing Social Media Users [Infographic] MINDJUMPERS | THURSDAY, JUNE 28, 2012
- You have more clout than the guy who has all the Klout there is TREY PENNINGTON | FRIDAY, FEBRUARY 25, 2011
- The Influence of Technology On Humanity THE RELATIONSHIP ECONOMY | TUESDAY, JANUARY 4, 2011
- The New Next: 2011 Tech Influencers Predictions TRENDS SPOTTING | WEDNESDAY, FEBRUARY 2, 2011
- Breaking from Tradition: The Four Ms of Influence Marketing CONVINCE & CONVERT | WEDNESDAY, MAY 29, 2013
- The Rise of Digital Influence: From Persuasion and Passion to Action CONVERSIONATION | MONDAY, MAY 28, 2012
- Social media and influence: Don’t forget the offline FRESHNETWORKS | WEDNESDAY, MARCH 21, 2012
- Strength of Community Supersedes Influence GEOFF LIVINGSTON | WEDNESDAY, JANUARY 12, 2011
- Interview with Social Media Influencer: Trey Pennington SOCIAL MEDIA CITIZENS | THURSDAY, MARCH 10, 2011
- 5 Ways to Use LinkedIn’s New Group Functionality KYLE LACY | TUESDAY, JUNE 29, 2010
- What “Saved by the Bell” Teaches us About Influence and Ambassadors WAXING UNLYRICAL | MONDAY, DECEMBER 5, 2011
- Old Media’s Influence Over Social Media THE RELATIONSHIP ECONOMY | TUESDAY, MARCH 6, 2012
- Who Influences You? (Plus, get a free book) | Almost Savvy ALMOST SAVVY | TUESDAY, APRIL 6, 2010
- 2009 Online Marketing Predictions: TrendsSpotting Publishes Influencers Predictions Issue 3 TRENDS SPOTTING | THURSDAY, JANUARY 1, 2009
- 4 Things You Need to Know About Influence BRASS TACK THINKING | FRIDAY, SEPTEMBER 3, 2010
- How Fast Company Confused Ego with Influence BRASS TACK THINKING | TUESDAY, JULY 6, 2010
- Big Data, Influencers, Privacy and Other Digital Termites GEOFF LIVINGSTON | WEDNESDAY, JANUARY 30, 2013
- How Twitter Amplifies a Customer Attack PAUL GILLIN | THURSDAY, AUGUST 9, 2012
- Changing Trends in Social Media Can Influence Your Business Model (part II) MINDJUMPERS | FRIDAY, JANUARY 14, 2011
- Internet Fame and the True Impact of Influence SOCIALFISH | SUNDAY, FEBRUARY 6, 2011
- Can buzz about brands on social media really influence share prices? FRESHNETWORKS | WEDNESDAY, SEPTEMBER 7, 2011
- Internet Fame and the True Impact of Influence DANNY BROWN | MONDAY, FEBRUARY 7, 2011
- Interview with Social Media Influencer: Tom H. C. Anderson SOCIAL MEDIA CITIZENS | THURSDAY, APRIL 21, 2011
- Building A Real Twitter Community At #SXSW with Nestivity UNSPOKEN | FRIDAY, MARCH 8, 2013
- Influencers and Social Media Experts LAUREL PAPWORTH | SATURDAY, JUNE 5, 2010
- Influencers- Friend or Stranger? LAUREL PAPWORTH | TUESDAY, SEPTEMBER 21, 2010
- Want to Influence Bloggers? Stop Begging and Start Blogging ENGAGE | MONDAY, MARCH 4, 2013
- Paradox of Online Influence UNSPOKEN | MONDAY, JULY 16, 2012
- Memories of #SoMix2012 @MattHixson: Influence – Today and Beyond JUGNOO | THURSDAY, AUGUST 30, 2012
- HOW TO: Gain Twitter Influence MASHABLE.COM | WEDNESDAY, NOVEMBER 3, 2010
- Influence, Networking and Building Equity CITIZEN MARKETER 2.1 | WEDNESDAY, JULY 7, 2010
- Why Influence Mining is the Next Gold Rush | social crm | Social. CONVINCE & CONVERT | TUESDAY, AUGUST 10, 2010
- Walk the Line GEOFF LIVINGSTON | MONDAY, AUGUST 13, 2012
- Working with Social Media Data: People and Groups NET-SAVVY EXECUTIVE | MONDAY, JULY 30, 2012
- Brilliant Minds Behind Intel’s Social Media ~ @Ekaterina UNSPOKEN | SATURDAY, JUNE 16, 2012
- Influencers CHRIS BROGAN | TUESDAY, JULY 26, 2011
- How to Adjust Communication to Motivate and Influence SPIN SUCKS | TUESDAY, SEPTEMBER 27, 2011
- Peddling Social Influence THE RELATIONSHIP ECONOMY | FRIDAY, JANUARY 21, 2011
- Ford Launches Fiesta With Young, Social Media-Savvy Influencers THE REALTIME REPORT | THURSDAY, OCTOBER 18, 2012
- What’s the Plus? Giving Google Plus a second fair chance TRENDS SPOTTING | THURSDAY, MARCH 29, 2012
- Making Better Decision finding Influencers – Fresh Networks Social Media Influencer Report WEB METRICS GURU | SATURDAY, DECEMBER 4, 2010
- The Two Core Elements of B2B Social Media Marketing Success WEBBIQUITY SMM | TUESDAY, FEBRUARY 21, 2012
- Interview with Social Media Influencer: Karen Asoyan SOCIAL MEDIA CITIZENS | TUESDAY, MARCH 29, 2011
- Influencers vs Advocates in B2B Marketing BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, JANUARY 28, 2010
- Jim Sterne on social media metrics: reach, influence, sentiment. SOCIAL MEDIA CITIZENS | WEDNESDAY, MARCH 10, 2010
- Strategic Marketing of Managing Expectations UNSPOKEN | MONDAY, OCTOBER 22, 2012
- The Rise of the "Influence" Peddlers NET-SAVVY EXECUTIVE | MONDAY, NOVEMBER 28, 2011
- Influence & Industry, the many axes about building a community EXTANZ | THURSDAY, MAY 13, 2010
- The Best Free (or Cheap) Tools for Blogger and Influencer Outreach ADAM SHERK | TUESDAY, APRIL 30, 2013
- Defining and Measuring Influence: Insights from Susan Frech of Smiley360.com SOCIALNOMICS | THURSDAY, MAY 24, 2012
- 2010 Mobile Influencers: Trend Predictions in 140 characters (6th report) TRENDS SPOTTING | MONDAY, JANUARY 18, 2010
- Wow Online Influencers With An In-Person Experience CONVINCE & CONVERT | FRIDAY, JULY 9, 2010
- How To Subtly Influence Your Online Community FEVER BEE | WEDNESDAY, AUGUST 24, 2011
- The Gathering and Influence of Tribes THE RELATIONSHIP ECONOMY | WEDNESDAY, MARCH 23, 2011
- Klout is necessary TREY PENNINGTON | FRIDAY, FEBRUARY 11, 2011
- Leveraging the Millennialness of Millennials IT'S JOSIP NOT JOSEPH | MONDAY, MAY 16, 2011
- Compliance Without Pressure (Influence Techniques) FEVER BEE | TUESDAY, JANUARY 1, 2013
- Interview with Social Media Influencer: Robin Fray Carey SOCIAL MEDIA CITIZENS | TUESDAY, MAY 24, 2011
- Interview with Social Media Influencer: Dr. Dave Chaffey SOCIAL MEDIA CITIZENS | WEDNESDAY, JUNE 1, 2011
- Measuring Online Influence - Ridiculously Subjective, Subjectively Ridiculous THE NEW STRATEGIST | SATURDAY, JULY 23, 2011
- Why Online Influencer Outreach is Overrated and How to Fix It CONVINCE & CONVERT | SUNDAY, JUNE 3, 2012
- FollowerWonk new features WEB METRICS GURU | FRIDAY, JUNE 10, 2011
- 3 Surefire Ways to Win The Fastcompany Influence Project LAUREL PAPWORTH | TUESDAY, JULY 6, 2010
- How Social Media Has Changed Public Relations For Brands MINDJUMPERS | TUESDAY, JANUARY 3, 2012
- Under the Influence?? The 25 Most Influential Wine Bloggers going. EXTANZ | WEDNESDAY, JUNE 23, 2010
- On Influence WEB METRICS GURU | SUNDAY, FEBRUARY 20, 2011
- Once upon a time, I Believed in the Fairytale of Klout UNSPOKEN | FRIDAY, DECEMBER 2, 2011
- The value of participating in social media forums and groups IMAGINE YOUR REALITY | THURSDAY, AUGUST 5, 2010
- How to Get Your Profile and Data Completely Disconnected from Klout UNSPOKEN | SUNDAY, OCTOBER 30, 2011
- Social Media And Branding [Infographic] MINDJUMPERS | MONDAY, DECEMBER 19, 2011
- Social Media Has Created Two Types of Users SPIN SUCKS | MONDAY, SEPTEMBER 24, 2012
- Heres why Guy Kawasaki’s new book Enchantment is a must read TRENDS SPOTTING | TUESDAY, MARCH 8, 2011
- Convergence is the Name of the Game for PR Pros of Tomorrow SPIN SUCKS | THURSDAY, AUGUST 2, 2012
- Top 15 Influencers to Follow in Web & Social Analytics SOCIALNOMICS | TUESDAY, APRIL 10, 2012
- Machine Gunners and Gardeners GEOFF LIVINGSTON | SUNDAY, MAY 1, 2011
- 2010 Social Media Influencers – Trend Predictions in 140 Characters (1st Report, by TrendsSpotting) TRENDS SPOTTING | MONDAY, DECEMBER 21, 2009
- Sensible Talk About Social Media Measurement PAUL GILLIN | WEDNESDAY, JANUARY 4, 2012
- Summary: TrendsSpotting 2010 Influencers Series: Trend Predictions in 140 Characters TRENDS SPOTTING | WEDNESDAY, JANUARY 20, 2010
- LEADING DIGITAL WOMEN PREDICT 2012 TRENDS SPOTTING | WEDNESDAY, JANUARY 11, 2012
- A Different Kind of Influencer - Find Your Enthusiasts THE NEW STRATEGIST | WEDNESDAY, MAY 25, 2011
- VIP Influencer Communities-Are You Drinking the Kool-Aid? THE BLAKERY | FRIDAY, OCTOBER 22, 2010
- The Group Hug Effect TWITIP | THURSDAY, JANUARY 28, 2010
- 2009 IT and Tech Predictions: TrendsSpotting Publishes Influencers Predictions Issue 5 TRENDS SPOTTING | TUESDAY, JANUARY 13, 2009
- Why Digital Influencers Can Explode Your Company’s Bottom Line WRITTENT BLOG | MONDAY, APRIL 29, 2013
- Differentiation Requires Show, Not Tell GEOFF LIVINGSTON | MONDAY, MAY 20, 2013
- 2010 Online Marketing Influencers: Trend Predictions in 140 characters (4th report) TRENDS SPOTTING | TUESDAY, JANUARY 5, 2010
- Trends 2009 Reports Can Be Downloaded NOW! TRENDS SPOTTING | WEDNESDAY, JANUARY 14, 2009
- 2010 Video Influencers: Trend Predictions in 140 characters (5th report) TRENDS SPOTTING | FRIDAY, JANUARY 8, 2010
- What Is Facebook Becoming? THE RELATIONSHIP ECONOMY | MONDAY, JANUARY 17, 2011
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