Waxing UnLyrical

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5 Simple Ways Small Businesses Can Ace Social Listening in 2019

Waxing UnLyrical

However, most SMBs haven’t a clue how they can profit from this proximity which gets even better with social media via social listening. So keep reading, but first: What is Social Listening? Social media is huge and loud. Create social media accounts on networks your target audience use.

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Are You Using Social Media to Talk to Yourself?

Waxing UnLyrical

A recent visit to our campus by journalist Chantal Hébert and her lecture “Missing the Forest for the Trees: A Look at the State of Political Coverage in the Social Media Era” had me thinking about how I use these tools. But, for the most part they were all people in my industry. SIDENOTE: That last line made me smile.

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Monday Roundup: With Love, the Social Media Spotlight

Waxing UnLyrical

So I’m taking advantage of WUL to shine the social media spotlight on them. I got to know Adam several years ago through social media, and then encountered him and His Lovely Wife (he doesn’t capitalize it, I do) in Orlando not long thereafter. Adam Toporek. Bess Winston. Kristie Aylett. Answer: Boss.

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3 Resources for PR/Social Media Pros & Small Biz Owners

Waxing UnLyrical

I miss the excellent speakers and camaraderie, but Debbie’s tweets allow me to maintain a connection to the group and continue learning from my desk 230 miles away in New Jersey. The next time you head to a PR or Marketing industry event (be it a luncheon, conference, awards ceremony, etc.), please take a moment to add the hashtag.

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I Need to Develop a Strategy. Now What? The Winnie-the-Pooh Way Forward

Waxing UnLyrical

What story opportunities exist for both traditional and social media? This is a group exercise for an internal team working for a client. Using the above fictitious business as an example, here are some findings: Part of the upfront work will also include researching social media.

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How Pink Panties Heralded India's Social Media Movement

Waxing UnLyrical

In fact, heavy manufacturing is probably the only exception in sectors that have been compelled to adopt social as a medium to “be remarkable&# in human terms to their followers. Consequently, social media agencies have mushroomed , with their fair share of self-confessed SM consultants cashing in on the tide.

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10 Content Marketing Tricks That Will Help Your Brand Stand Out

Waxing UnLyrical

Ask questions on social media. Create a group of “client insiders” to provide you with feedback on new products or services. Divvy up your target markets based on interests, demographics, job title, industry – whatever parameters make sense – and create content and offers that are specific to each segment’s needs.

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