Sherrilynne Starkie

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Industry certification a must for social media career success

Sherrilynne Starkie

But still today, I find it difficult to assess what someone actually knows about social media. Almost all candidates claim to have knowledge and experience of social media and, given the demographic, I’d expect them to. Social Media Certification. Industry programs fit the bill, too.

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JD Wetherspoon quits social media: a bad workman blames his tools

Sherrilynne Starkie

British pub chain JD Wetherspoon, quit social media last week calling it a waste of time. Tim Martin, Wetherspoon C EO is quoted as saying, “I am worried about our business getting bogged down in social media, when being front of house in pubs is what it’s all about.”. Social Media Marketing Expertise.

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What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

Social media consultants are not masters of the dark arts. Companies often call a consultant in because social media is not working. Companies often call a consultant in because social media is not working. A lot of people think of social media as marketing, and it’s an important part.

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Facebook’s little secret…

Sherrilynne Starkie

It’s based on how I helped one company start its journey into social media by creating a Facebook secret group. The idea was to restrict this skittish company’s FB presence to the secret group as proof of concept so the management team could get used to the idea of social media.

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Digital grassroots: the Internet fights back

Sherrilynne Starkie

His topic, the year the Internet fought back, focused on how a genuine grassroots movement, fuelled by social media, impacted the Canadian Federal government’s digital copyright law. It heard about many contentious issues from industry representatives but when the report was published, the public interest was entirely absent.

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Top five: The ethics of kids and tech

Sherrilynne Starkie

My Top Five weekly round up of must-know social media news! It includes Facebook for publishers, Google Data Studio, auto tweeting, Youtube aspect ratios and a discussion of tech industry ethics in targeting children. Is the tech industry using psychology to hook kids?

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Top Five: New apps, new features in social media

Sherrilynne Starkie

Top Five: New apps, new features in social media. This week's top 5 must-know news from the world of social media including Google Podcast, LinkedIn Kudos, Reddit Ads, Instagram Algorithm and Cisions's Influencer tool. New social media influencer tool from Cision. Sherrilynne Starkie. followers .