Direct Marketing Observations

MARCH 21, 2016

The entertainment industry is now built upon “Jenga” blocks of streaming services, subscription services, platforms for buying, sharing and saving music. All are on tenuous ground except for social media. Entertainment and social media are made for each other. What’s changed since then?

Social Media 100

Social Media Fashion Eventful Industry 100

Direct Marketing Observations

SEPTEMBER 29, 2015

About four years ago I wrote a post/checklist on what you should require when you hire your next social media rockstar. Do you understand how social media fits into the overall marketing plans and goals of any organization regardless of industry? Can you drive social media work for clients?

Social Media 100

Social Media Collaboration Team Resources 100

Direct Marketing Observations

APRIL 19, 2010

How can you protect your children from social media? “I’m on top of it, I know what this social networking thing is all about&# , “My child doesn’t really use it&# , “Does it really matter? So how, as a parent, do we deal with the firehose that is electronic communication, that is social media?

Social Media 202

Social Media Social Networking Education Guidelines 202

Direct Marketing Observations

JANUARY 31, 2024

If there was ever a direct call to action for all that we do in social media, particularly social media marketing in the biotech space, then that would be it. I don’t see a lot of “how-to-do” social media marketing articles that focus on the biotechnology industry, and there’s probably a good reason for that.

Industry 146

Industry Social Media Biotechnology Marketing 146

Direct Marketing Observations

JANUARY 19, 2010

Now, if you want to source some external help for social media, well that’s a different story. We hear how everyone is a social media expert whether they’re certified or self-proclaimed. But if you are a company who needs external help, how do you weed through this entirely new industry?

RFP 159

RFP RFI Social Media Proposal 159

Direct Marketing Observations

JANUARY 7, 2010

In fact this exact discussion took place at Social South late in the Summer by a pretty smart group of folks worth following on Twitter. The group included Scott Schablow , Tom Martin , Jason Falls , David Griner , Beth Harte and myself. An understanding of social media. A deeper understanding of social media.

Skills 148

Skills Proposal SEO Groups 148

Direct Marketing Observations

DECEMBER 2, 2011

Guest Post from Chris Doster from Digital Response Marketing Group. Since the days of dial-up AOL and old school cell phones with plans that required a bank loan, I’ve been marketing products and services to the medical device industry about as far back as when Gates and Jobs (R.I.P) were just getting started.

Content 184

Content Banking Skills Software 184