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14 types of social media every marketer should know

Sprout Social

Create helpful how-to guides and tutorials related to your industry. Overview : Audio sharing sites are a type of social media that became popular during the COVID-19 pandemic. Host live events and Q&A events with customers or experts in your industry. Create a private group for loyal customers and followers.

Types 145
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How PR and Social Media Can Work Together

Webbiquity SMM

Both require relationships with influential people in one’s industry to be effective. So why do corporate PR and social media efforts so often appear disconnected and out of sync? To be sure, some agencies and companies get it, and do an effective job integrating social media and PR efforts.

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Which Social Media Channels Should I Use For My Business?

yMarketingMatters

One of the most powerful features of Linkedin is “Linkedin Groups” which provide a place for professionals in the same industry or with similar interests to start and participate in a discussion within a Group. Groups can have a hundred to thousands of members, so the exposure is significant.

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How (and Why) to Map Your Company’s Digital Landscape

Webbiquity SMM

For both strategic and benchmarking purposes, create a spreadsheet listing your top competitors and, for each, showing: • Social features on their website (e.g. Other social activity and presence (Flickr, SlideShare, Wikipedia, etc.). Find relevant groups on Facebook and LinkedIn. Facebook / LinkedIn / Google Plus metrics (i.e.

Vocus 184
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Social Media Success Starts with Listening

Webbiquity SMM

&# Whether you’re just getting a social media program started or are trying to revive a flagging effort, here’s a process that will tune your social media marketing efforts for greater success. Use social media monitoring tools to find the people who are talking about your company, your competitors, and key industry terms.

SM2 189
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How Much of Your Traffic “Should” Come from Search?

Webbiquity SMM

Marketers often seek out benchmarks by which to measure the effectiveness of various marketing programs as well as their performance vs. industry competitors. In some cases, this information can be quite useful and enlightening, for example, when looking at average email open rates by industry. A final factor is social sharing.

SEO 188
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Three Overlooked Ways to Improve SEO Results

Webbiquity SMM

But here are three areas where many companies aren’t realizing the synergistic benefits of coordination with their SEO efforts: Blogging: given that less than half of companies —both small businesses and the Fortune 500—actively maintain industry blogs, this is an underutilized area for SEO benefit.

SEO 181