Webbiquity SMM

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Four Social Media Networking Tips for Every Industry

Webbiquity SMM

The four tips here are more broad advice that is useful on every platform you may use for your networking, whether to expand your business or to gather a helpful group of people within your social circle you can lean on when you need them. Is your industry or field of interest highly visual, like photography or fitness?

Industry 235
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Eight Fascinating Facts About B2B Social Media Marketing for 2023

Webbiquity SMM

You can find the answers to those questions and many more in the just-released research report from Onalytica and Immediate Future, the 2022 State of B2B Social Media Marketing Industry. Across industries, social media drives about 6% of traffic on average, while search accounts for 60%.

B2B 225
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How B2B Brands Can Drive More Leads This Year

Webbiquity SMM

Join Niche Groups. Enlarge your network by searching for and joining groups that are relevant to your business. There are numerous groups on LinkedIn within most industry segments; look for those that are active and have a large networking capacity. Conduct webinars on topics related to your industry.

B2B 217
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Twitter for Business: Is It Time?

Webbiquity SMM

Of the top 500 people in event marketing per BizBash magazine (a group that should definitely be social media active), just 119 —less than a quarter—even have a Twitter account, and many of those are inactive. But it’s not. Though 90% of B2B software companies are on Twitter , barely half are active.

Twitter 228
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How to Use LinkedIn for Lead Generation

Webbiquity SMM

Start a Group. Groups allow your connections to engage with you and one another. The American Institute of CPAs (AICPA) has a members-only LinkedIn group, which has created the opportunity for a 40 percent growth in membership. AICPA uses its LinkedIn group to share educational and marketing tools with CPA members.

LinkedIn 186
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Digital Marketing Trends to Watch in 2019

Webbiquity SMM

In the past, it was okay to divide them into groups based on age, gender, income, and other factors, but it was always done with understanding that any division of this kind is artificial by definition. We all know social media stars with hundreds of thousands of subscribers who play essential roles in their respective industries.

Trends 166
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How (and Why) to Map Your Company’s Digital Landscape

Webbiquity SMM

These are the journalists, bloggers, analysts (industry or financial) and others who can help amplify your content, spread your story, and lend credibility to your messages. Find relevant groups on Facebook and LinkedIn. Note how many groups you find, how large the groups are, and how active they appear to be.

Vocus 184