Mindjumpers

JULY 27, 2010

The word ‘tribe’ itself connotes strong in-group ties, stable group belonging and group longevity (born an Apache die an Apache, once a Coca-Cola fan always a Coca-Cola fan). We need to take a closer look at social connectivity and group belonging from the perspective of the individual.

Engagement 198

Engagement Policies Groups Groups 198

Mindjumpers

SEPTEMBER 22, 2010

Posted by Sara Hansson Sep 22nd, 2010 Tweet As part of people’s digital identity, we join communities and groups that are relevant to us and to our interests. In particular when it triggers our feelings – love, aggression or maybe compassion. It’s easier than ever to share your feelings with your friends.

Social Media 208

Social Media CSR Policies Disqus 208

Mindjumpers

SEPTEMBER 14, 2010

Check out this heatmap of how that show how people look at Facebook: The study report contains further data on the concrete results about what activities people do on Facebook, doing status updates, using pages, groups, events and games, sharing video and also contains some suggestions for improvement of the platform.

Advertising 238

Advertising Engagement Facebook Study 238

Mindjumpers

JULY 1, 2010

In defining a strategy the following elements can play a role: 1) Segmentation The various target groups are divided into segments. When determining this, you can look at demographic data, the industry in which they work, their needs, their online behavior, your previous interactions with them, etc.

B2B 189

B2B Strategy Content Marketing 189

Mindjumpers

DECEMBER 28, 2010

4 Ways Social Media Has Changed The Fashion Industry : Fashion weeks have past by all over the world. High heals have stepped on runways, the new collections have been featured on famous models and the exclusive group of high fashion characters have been catched on front-row. Read Full Post ». Read Full Post ».

Social Media 218

Social Media Fashion Technorati Campaign 218

Mindjumpers

JULY 8, 2010

2,500 people have registered directly from the site where the movie is shown and they reached a target group who is hard to get attention from; young metropolitans. This second version of The Hero isn´t expected to reach goals as high as the first one, but it’s a cool follow-up on the campaign and their concept.

Flash Mob 183

Flash Mob Film Campaign Disqus 183

Mindjumpers

JUNE 29, 2012

But maybe there are in fact certain industries where we can be sure to always get an answer? According to a recent study carried out by Socialbakers , a global social media and digital analytics company, the leading industry in terms of response rate on Facebook is the telecommunications industry. KLM Airlines.

Industry 270

Industry Airlines Telecommunications Engagement 270

Mindjumpers

JANUARY 3, 2011

At least, according to the 2010 edition of the ‘Consumer New Media Study’ by Cone, a Boston-based Omnicom Group company that specializes in brand trust. The average user of social and new media follows less than five brands. A second question is of course “what is a brand”? Did Cone include “personal brands”, “media brands” etc.

Loyalty 205

Loyalty Social Media Study Social Networking 205

Mindjumpers

SEPTEMBER 10, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « 5 Popular Posts About Social Media 3 Infographics on Why You Should Use Social Networks as Marketing Tools » 4 Ways Social Media Has Changed The Fashion Industry Posted by Sara Hansson Sep 10th, 2010 Tweet Fashion weeks have past by all over the world.

Fashion 251

Fashion Industry Social Media Blogger 251

Mindjumpers

DECEMBER 8, 2011

One of the most efficient and subtle ways of marketing your brand on LinkedIn is to work with LinkedIn Groups. LinkedIn has two types of groups, which can be classified as External and Owned Groups. Groups on LinkedIn are the communities of like-minded people where they discuss their topics of interest.

Groups 234

Groups Groups LinkedIn How To 234

Mindjumpers

SEPTEMBER 9, 2010

Value your employees by inviting them to participate in building your online brand, together, as a group of real people, all firmly trying to achieve a common goal. Engage them like you engage your customers, because they are your customers as well! Look at it as an incentive, a reward even.

Policies 186

Policies Education Social Media Marketing 186

Mindjumpers

JULY 24, 2015

Twitter Aim to Regain Momentum with New Video & Group Message Features. Similar Posts: Branded Content: 6 Things To Remember before Publishing. Dark Social – We Only See The Tip of The Social Media Iceberg.

Nielsen 100

Nielsen Collaboration Compete Meeting 100

Mindjumpers

MARCH 27, 2013

I’ve seen photos of cute animals doing funny things and posts encouraging me to “Like” if I’m looking forward to the upcoming weekend, from brands in both the food industry as well as the tech industry. Define a list of topics or themes that you can create conversation about based on your values, beliefs and target group.

Content 264

Content Patterns Communities Loyalty 264

Mindjumpers

AUGUST 9, 2012

It takes a thorough knowledge of your target group as well as your own brand identity to create a trustworthy social brand identity. You have to create a special bond between your brand and the personal lives of your target group. Time to get personal. Personality creates loyalty.

Social Media 235

Social Media Loyalty Airlines Marketing 235

Mindjumpers

JUNE 16, 2014

Our industrial PhD Christopher Zimmerman has been attending this year’s European Conference of Information Systems (#ECIS2014) in search of freshly revealed research on social media, and in particular contributions to the emerging field of social business intelligence. Keep on eye on our blog for further input on industry practice.

Social Networking 166

Social Networking Conference Privacy Research 166

Mindjumpers

AUGUST 30, 2012

What I think should be noted in this regard though, is that the time and day of posting differs depending on the industry. Figure out what time on which days postings reach the best result for your brand within your target group. For some brands, it can be considered invasive to post up to two times a day.

Social Media 224

Social Media Brands Telecommunications Airlines 224

Mindjumpers

OCTOBER 6, 2010

You can connect with him on Twitter @Conversionation Do you care about what your prospects, customers and competitors say about your business, your industry and your products? Like Mindjumpers, he is associated with Social Marketing Forum. Are you where your customers are? Do you know how effective word of mouth is? People use social media.

Social Media 243

Social Media Tools Marketing Forums 243

Mindjumpers

JANUARY 28, 2013

CMAD – Community Manager Appreciation Day – is an international event held every 4th Monday of January and which was first initiated in 2010 by Jeremiah Owyang, Industry Analyst on Customer Strategy and author of the blog Web Strategy.

Communities 252

Communities Trends Guidelines Hashtag 252

Mindjumpers

JANUARY 6, 2012

The report is named ‘A Strategy for Managing Social Media Proliferation’ and conducted by Jeremiah Owyang from Altimeter Group. .” The above lines are from the executive summary in a new report published last night/CET (5/1-2012). Strategy and Business Objectives.

Social Media Management 201

Social Media Management Report Social Media Nielsen 201

Mindjumpers

JULY 27, 2011

To create the white paper, Awareness has analyzed aggregate social media platform, profile and comment data from close to 100 businesses of all sizes (managed by the brands themselves or by agencies on behalf of brands) from several industries.

ROI 219

ROI How To Marketing Proposal 219

Mindjumpers

SEPTEMBER 6, 2010

Approval Process : It may be that you have a core group of individuals who approve content that gets published online. -Knowing when to Engage : The key to good community management is knowing when to engage and when to sit back and allow the community converse organically. Leave a Reply Click here to cancel reply.

Policies 235

Policies Social Media Guidelines Privacy 235

Mindjumpers

AUGUST 25, 2010

Approval Process : It may be that you have a core group of individuals who approve content that gets published online. -Knowing when to Engage : The key to good community management is knowing when to engage and when to sit back and allow the community converse organically. Leave a Reply Click here to cancel reply.

Policies 230

Policies Social Media Guidelines Privacy 230

Mindjumpers

SEPTEMBER 23, 2010

Leave a Reply Click here to cancel reply.

Facebook 267

Facebook How To Disqus Fashion 267

Mindjumpers

AUGUST 11, 2010

Think benefits for the target group and take care of blog posts, online videos on YouTube, presentations on slideshare, infographics or photos on Flickr, etc. Social content channels Content is the basis of a story and therefore also of word of mouth. Leave a Reply Click here to cancel reply.

Marketing 171

Marketing Module Forums Social Networking 171

Mindjumpers

SEPTEMBER 10, 2010

Therefore, as a business wanting to reach a large target group, there’s a good chance to succeed by establishing a presence on social networks. Statistics taken into consideration, it’s more popular than ever to be present at several platforms, and Facebook, Twitter and Youtube each have a large audience.

Social Networking 208

Social Networking Fashion Marketing Disqus 208