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Social Media Marketing Challenges in the Biotech Industry

Direct Marketing Observations

I don’t see a lot of “how-to-do” social media marketing articles that focus on the biotechnology industry, and there’s probably a good reason for that. The challenges, however, are this, and I think this is applicable across all industries. The emphasis then shifts to the audience and the platform.

Industry 146
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How to Build and Maintain an Engaged Facebook Community Group

Social Media Strategies Summit

Another way to reach and engage audiences on Facebook is through Community Groups. What Is a Facebook Community Group (& Why Should You Care)? A vast network of connected individuals can set your group’s growth into motion. They formed Groups as a place for individuals with similar interests to converge.

Groups 240
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Four Social Media Networking Tips for Every Industry

Webbiquity SMM

The four tips here are more broad advice that is useful on every platform you may use for your networking, whether to expand your business or to gather a helpful group of people within your social circle you can lean on when you need them. Is your industry or field of interest highly visual, like photography or fitness?

Industry 235
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The complete guide to using LinkedIn Groups

Sprout Social

LinkedIn Groups are about building community and fostering relationships. With over 900 million LinkedIn members out there, Groups are a great way to hone in on your area of interest or expertise. Imagine the boost these community-centric Groups give to your LinkedIn marketing. Table of contents: What are LinkedIn Groups?

Groups 126
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LinkedIn Groups: How to Create, Join, or Manage Them

Hootsuite

If you’re the sort of person who likes to both work hard and play hard, LinkedIn groups are going to be right up your alley. While your LinkedIn page or profile is a place to get down to business, LinkedIn groups are a chance to (digitally) mix and mingle. What are LinkedIn groups? Then, toggle Display group on profile to off.

Groups 143
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Industry certification a must for social media career success

Sherrilynne Starkie

Industry programs fit the bill, too. And yet others learn better in a group setting which is supportive and collaborative. It would also mean providing practical exercises and participating in group work and discussions. And all too often, these young professionals come up wanting when it comes to social media skills.

Industry 170
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Making waves: Unexpected industries innovating on social

Sprout Social

But if you work in a technical or niche industry, it might seem like you don’t belong on social. No matter your industry, you can make waves on social media. Industry events and webinars make space for people to discuss trends, talk about controversies and tout the latest innovations in their industries. Godspeed Spook.