Dave Fleet

article thumbnail

(Social Media) Strategy: Lessons from the Trenches

Dave Fleet

I recognize the massive impact those people had on my life, and do my best to pay it forward – whether meeting people who are looking for career advice, or connecting Canadian newcomers with people in the industry, or supporting the next generation of practitioners. Other times the brief might change as a result.

Strategy 195
article thumbnail

(Social Media) Strategy: Lessons from the Trenches

Dave Fleet

I recognize the massive impact those people had on my life, and do my best to pay it forward – whether meeting people who are looking for career advice, or connecting Canadian newcomers with people in the industry, or supporting the next generation of practitioners. Other times the brief might change as a result.

Strategy 195
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Not your grandparents’ social: The ongoing evolution of social media

Dave Fleet

For me, the opportunity for businesses to connect more closely with their customers was what drove me to embrace social media when it first emerged – and the shift towards an ad-driven approach pained me as I saw the industry move away from that mindset. Change can be good.

article thumbnail

My Team Makes Me Uncomfortable – And That’s A Good Thing

Dave Fleet

In an industry where 25% turnover is (sadly) often the norm and you can seemingly measure tenure as you would ‘dog years’ – it’s a lifetime. For example, for several years we incubated a specialty group within our Digital team. Want to try uncomfortable? Our team turned a streetcar into a concert venue. Seven years.

Team 186
article thumbnail

Not your grandparents’ social: The ongoing evolution of social media

Dave Fleet

For me, the opportunity for businesses to connect more closely with their customers was what drove me to embrace social media when it first emerged – and the shift towards an ad-driven approach pained me as I saw the industry move away from that mindset. Change can be good.

article thumbnail

Altimeter Report Provides Facebook Page Guidelines, Benchmarks

Dave Fleet

In the latest of a series of practical and helpful resources for marketers, Altimeter Group has released a free report entitled The 8 Success Criteria for Facebook Page Marketing. The 8 Success Criteria For Facebook Page Marketing.

article thumbnail

My Team Makes Me Uncomfortable – And That’s A Good Thing

Dave Fleet

In an industry where 25% turnover is (sadly) often the norm and you can seemingly measure tenure as you would ‘dog years’ – it’s a lifetime. For example, for several years we incubated a specialty group within our Digital team. Want to try uncomfortable? Our team turned a streetcar into a concert venue. Seven years.

Team 150