Atom Thought

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Are they making a fool of you- the digital & social media trainers?

Atom Thought

While one should stay away from the above two types - what if there is a large institution which ties-up with an industry association and starts dispensing courses in internet marketing? Opportunity to engage in group dscussions and group projects also enhances value of the course. Does the content appeal to you?-

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Technology Marketing in Digital Age!

Atom Thought

How many PC companies have a specific customised PC for children (between the age group 11-18 years)? Imagine the brand equity that can be built (as also the volumes of hard licesnses, or PCs that can be sold -though at a subsidised rate) amongst the influencer group. Related Posts: Is it easier to beat a Google than a Facebook?

Marketing 100
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The Story and Strategy of Money Portals in India

Atom Thought

At least 70% are between the age group of 25-40. This age group is the single largest spending, earning and borrowing group in India. So, not are these portals making a fool of everyone, but also pulling the industry down the value chain. and the list goes on! Why so many online finance portals? Where is our innovation?

Banking 100