Ignite Social Media

AUGUST 30, 2019

PRO TIP: research what keywords competitors and other popular YouTube channels are using by right clicking on a video on their channel > selecting ‘View Page Source’ in the dropdown menu that appears > Ctrl + f “keywords”. Up to 10 relevant tags related to your video content.

YouTube 142

YouTube Hubspot Video Influencer 142

BeingOptimist

JANUARY 14, 2022

To rank well, ensure your content is in-depth, backed by case studies and research, and targets search intent. For instance, an A/B test was done by HubSpot that revealed that compared to a green “get started now” button, a red one made 21% more conversions. Use Facebook and Google Retargeting to bootstrap the SaaS Startup.

Startup 105

Startup Discount Price Survey 105

Buffer Social

JANUARY 22, 2024

Instead, I can provide certain themes and insights based on research, expert opinions, and raw instinct for what we might see. Lia’s prediction is bolstered by her research on LinkedIn for a client and seeing examples of what corporate accounts such as Lyft, Robert Half, SEMRush, Vista Social, and Hubspot are doing on the platform.

Social Media 101

Social Media Authentication LinkedIn B2B 101

Socialmedia.biz

JULY 8, 2020

If you’re looking for more guidance, HubSpot has a handy “make my persona” tool , and we’re also partial to Claritas. Research variations of those hashtags to see what’s used the most. These personas help you frame the social media content you create, ensuring you are always creating content with your key customers in mind.

Social Media 179

Social Media Tips Hashtag UGC 179

Social Media Strategies Summit

FEBRUARY 4, 2021

In the US alone, research from Statista shows that B2B marketing spend has already decreased by over 50% in early 2020. According to HubSpot, 66% of marketers claim social media brought in new leads with as little as spending six hours a week on SMM. Join groups. Millions of businesses are trying to survive COVID-19 conditions.

B2B 130

B2B LinkedIn Strategy Brands 130

Waxing UnLyrical

MAY 23, 2019

Facebook and LinkedIn groups are wonderful for keeping in touch during “off” times. They formed a top volunteer group, the “Key Limers,” who meet in a #LimeMeetup socially to attend all kinds of arts events in the city and personalized events in members’ homes. Of course, you will be communicating on social media. Winston Churchill.

Ensembli 149

Ensembli Training Eventful Communities 149

Likeable

JUNE 7, 2021

After doing a survey of our own, we found that most people fall into one of three groups. HubSpot Research reports that 91 percent of people believe ads today surpass the level of intrusiveness they held three years ago. Keeping the ads out and protecting personal information is of the utmost importance to this group. .

Hubspot 52

Hubspot Survey Privacy Groups 52

Buffer Social

SEPTEMBER 11, 2023

I’ve been invited to speak on hundreds of podcasts and written for some of the most prestigious websites in business and marketing, like Buffer, HubSpot, Nasdaq, Harvard Business Review, Fast Company, NBC, and more. If you’re in B2B marketing — try HubSpot Academy to showcase your skills. Not sure what to showcase?

LinkedIn 113

LinkedIn Tips Skills URL 113

Convince & Convert

JUNE 7, 2017

Meanwhile, Hubspot research found that 65 percent of companies said generating traffic and leads was their top marketing challenge. According to the Alterra Group , 97 percent of marketers claimed it led to a better ROI than other marketing tactics. They’re going through the motions, and their results are suffering as a result.

Campaign 149

Campaign Marketing B2B Conference 149

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all. Three of the companies aren’t on Twitter.

Social Media 176

Social Media B2B Exercises Hubspot 176

Proactive Report

APRIL 6, 2021

HubSpot’s Research Trust Survey show that more than half of the respondents trust companies less than before. Build a community online and nurture that group with relevant content that builds trust and loyalty. According to this report, 70% of people say brand trust is important when making purchasing decisions.

Hubspot 59

Hubspot Startup Class Loyalty 59

Convince & Convert

JUNE 4, 2014

Another great example is HubSpot. HubSpot allows all of its employees to contribute to its company blog. Jay and Jess encourage our participation, and we are a mighty group of eight. Perhaps your research lead can take a frequently asked customer question and respond to it. Another example is this blog.

Team 160

Team Engagement Hubspot Newsletter 160

Keyhole.co

NOVEMBER 29, 2023

Industry experts and their research reports say there are several best times to post. After surveying 1200+ marketers, Hubspot says this: 6-9 p.m. However, you must understand that these are the only research-based guidelines. She likes researching topics related to B2B and SaaS. Here’s what they say. to 4:00 p.m.

YouTube 59

YouTube Analytics Analysis Engagement 59

Writtent Blog

JUNE 29, 2016

People in the 21-to-35 year-old demographic group account for 53.3% If you struggle to explain an idea simply, you might need to do more research to understand it better and be able to break it down to explain it to someone else. Example: Instead of writing “Research shows that…”, mention specific research.

Examples 97

Examples Tips Content Hubspot 97

Pixlee

OCTOBER 14, 2021

These groups, especially Gen Z, have different expectations from brands than the generations before them. Do your research. On a similar note, Mark loves content and contributes to several authoritative blogs like HubSpot , CoSchedule , Foundr , etc. It’s widely known that TikTok is most popular among Gen Z and millennials.

Strategy 86

Strategy Brands UGC Apparel 86

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. This is where the strategic utilization of social media comes into play.

Social Media 62

Social Media B2B Sentiment How To 62

Kikolani

FEBRUARY 16, 2016

You will find all sorts of SEO e-books made by top notch companies like Searchmetrics, HubSpot, Hobo and successful entrepreneurs like Neil Patel. Learn the SEO basics such as keyword research, the best practices for page title tags and meta keywords, how many keywords to use, and keyword density. Download ebook. Download ebook.

eBook 60

eBook SEO Hubspot Marketing 60

Ignite Social Media

MARCH 25, 2021

There was one agency in Canada, called Social Media Group, that did it first and I was fascinated by them once I found them. But in terms of running the business, we really like Hubspot as both a CRM and as a marketing/tracking tool. Facebook had just started allowing photos to be uploaded and didn’t have any brand pages.

Social Media 172

Social Media Advertising Team Hubspot 172

Buffer Social

NOVEMBER 7, 2017

At Buffer, we’re big fans of using data and research to guide our social media strategy. Here’s what I learned from my look at the research. According to Statista , an online market research portal, the largest user group on Instagram in the U.S. How do you make sense of these research? percent of U.S.

Study 111

Study Instagram Hashtag Research 111

Writtent Blog

MAY 3, 2013

Conduct buyer persona analysis by identifying your groups, doing the breakdown, identifying the groups’ needs and the corresponding company solutions. Then you need to select keywords that will be associated with each group (1-3 words each). 12 Ways to Improve Your Content Marketing Strategy With Real Science.

Social Media 88

Social Media Strategy Content Marketing 88

Webbiquity SMM

APRIL 19, 2011

There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ). In the most advanced stage of social media adoption , companies truly integrate the use of social media across the organization.

Social Media 193

Social Media Sysomos Case Study B2B 193

Rebekah Radice

APRIL 3, 2017

All great content begins with detailed research. What you’re researching is what content your audience is interacting with. clickToTweet tweet=”Do your research, get to know your audience, then write your #socialmedia content.” Now you’re in front of a group that you otherwise might never have reached.

Social Media 141

Social Media Content How To Buy 141

Webbiquity SMM

FEBRUARY 16, 2011

According to recent research , 32% of B2B marketers use LinkedIn to generate leads, versus just 16% who do so on Facebook. participating in groups and answering questions). A better practice: “In group discussions, don’t ask questions or make comments that are obvious sales pitches.

LinkedIn 189

LinkedIn Tips B2B Findability 189

Akamai Marketing

APRIL 4, 2011

Now, adults ( who make up the largest segment of social media users ) accept brand presence as part of the social media experience, but here’s some bad news: According to a recent study by Forrester Research, just 6 percent of 12-17-year-olds who use the Web desire to be friends with a brand on Facebook.

Lurker 203

Lurker Klout Policies Consultant 203

Buffer Social

AUGUST 23, 2018

One of the most influential groups of people that can help you with your LinkedIn marketing is your colleagues and employees. Recently, I was looking for some upvotes on GrowthHackers for a recent Facebook study that we conducted with BuzzSumo: We also use group brainstorming to help decide headlines for upcoming articles (with emoji!):

LinkedIn 104

LinkedIn Company Tips RSS 104

Webbiquity SMM

MAY 10, 2011

A journalist is conducting research for a story…finds your blog…is impressed by the facts and knowledge conveyed and wants to learn more. An IT services firm donated the time of several of its developers to local non-profit groups for a weekend. These can be things like lists (e.g., A well-written blog can be a PR magnet.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Ari Herzog

FEBRUARY 6, 2011

Want to win a free copy of The Facebook Marketing Book , a 262-page softcover guide that provides easy-to-follow advice and illustrations on profiles, groups, pages, applications, advertisements, events, and other Facebook etiquette you need to succeed? In other cases they came from research into case studies. The contest.

Facebook 183

Facebook Marketing Hubspot Case Study 183

Convince & Convert

MARCH 8, 2016

Ultimately, both groups are tasked with the same revenue production goal, but their core skills and perceptions are different enough that much is lost in translation. Research from The Aberdeen Group found: Aligned sales and marketing teams produce 400% higher annual growth than teams that are unaligned. The Power of Smarketing.

How To 60

How To Embedding B2B Patterns 60

Writtent Blog

JULY 10, 2013

Source: HubSpot ). Source: Juniper Research ). 71% of smartphone owners have used their device to research branded products or services. Source: Edison Research ). Source: Pew Research Center ). Source: Pew Research Center ). Source: Pew Research Center ). Source: Temkin Group ). There are 6.8

Statistics 108

Statistics Mobile comScore Marketing 108

Writtent Blog

NOVEMBER 15, 2013

Maggie Hibma of HubSpot recommends immersing yourself in industry news every day, even if it’s your day off our you’re on vacation. Now, content creators are publishers, and it’s up to you to dive into the research and distribution that presses handled in the past. Create Often.

Content 95

Content Hubspot Curation Survey 95

Buffer Social

JANUARY 18, 2017

And a super-interesting piece of research I found , shares that goal setting can have a significant effect on an individual’s performance and happiness. In 2010, a group of researchers in Canada studied the effect of goal-setting on the academic performance of 85 students. But which goals should you set?

Social Media 40

Social Media How To Metrics Tweetdeck 40

Rebekah Radice

JULY 15, 2019

You can even do an interview with a fellow expert or colleague in your niche like Jessika Phillips and Mike Gingerich do with NOW Marketing Group. When creating thought leadership videos, the most important thing is to start with research and know exactly what your audience needs and what questions they want answered. Brand Videos.

Types 119

Types Video Content Case Study 119

Webbiquity SMM

MAY 3, 2011

She heads up Adams Consulting Group, a technical services firm specializing in Apple Macintosh desktops, servers and laptops. She blogs about marketing strategy, market research, science, oncology, hematology and immunology. She’s also a founder of a cappella group Common Sound. Diana Adams. adamsconsulting. MaverickNY.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Buffer Social

MAY 9, 2017

Social Media Today has written a fun article on three groups of common social media job titles — Traditional, Modern, and Hyper-Modern. You could research on websites such as PayScale and Glassdoor to find out a rough salary range. From my research, I noticed that Monster has many job listings for the social media manager role.

Social Media Management 101

Social Media Management Social Media How To Applications 101

Social Media Strategies Summit

NOVEMBER 28, 2022

Targeting groups on its own isn’t necessarily enough. You should connect with these groups in a way that resonates. Write with these different groups in mind: customers, potential customers, repeat customers, and recent buyers; the list goes on and depends on which audiences you select in the Facebook module. Connections.

Examples 246

Examples Facebook B2B Instant Messaging 246

Writtent Blog

JULY 17, 2013

Major companies may leverage focus groups to determine consumer reactions to their marketing messages, and spend significant time and budget compiling demographic insights. Research Habits. Offer clear incentive for customers to participate in your research, which can range from a discount to a small, useful gift.

Sample 99

Sample Samples Research Company 99

Razor Social

SEPTEMBER 11, 2019

I use Asana which allows us to create a board with tasks grouped by the stage of the content creation process. Use keyword research tools, like KWFinder , to find the best long tail keywords to target with your content. Setting everything up may take a bit of time that you feel like you don’t have.

Products 77

Products Marketing How To Project 77