Waxing UnLyrical

AUGUST 2, 2018

The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. The next time you write marketing copy: Use “you” instead of “we”. Segment your target markets.

Content 124

Content Brands Findability Marketing 124

Webbiquity SMM

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. How to Optimize Your LinkedIn Profile.

LinkedIn 189

LinkedIn Tips B2B Findability 189

Oktopost

APRIL 26, 2021

Nicole Votolato Montgomery, Associate Professor of Marketing at the McIntire School of Commerce, University of Virginia agrees: “The number one thing that brands are doing wrong on social media is trying to push product. Want to learn how to create a social media marketing strategy for your business? Want more inspiration?

Engagement 156

Engagement Social Media How To Hubspot 156

Buffer Social

AUGUST 23, 2018

While much of the focus over the last few years on social media has been on Facebook and Instagram, LinkedIn has been steadily growing its user base to more than 500 million users. 5 LinkedIn marketing tips to grow your Company Page 600% faster. LinkedIn is only just getting started! Let’s get started!

LinkedIn 104

LinkedIn Company Tips RSS 104

Buzz Marketing for Technology

FEBRUARY 4, 2010

You can call it Inbound Marketing (like the folks at HubSpot do) or you could call it Content Marketing (like the folks at Junta42 do) but whatever you call it its the basis for all your online activity. Perhaps on Facebook, or syndicated to another group blog, or just other places to get you exposure. Tweet This!

B2B 173

B2B Content Marketing Syndication 173

Oktopost

FEBRUARY 28, 2022

Employer branding is the marketing of the experience your employees and potential candidates have through your recruiting, employment, and ending of professional relationships with employees. In such a competitive, fast-paced market, inefficiencies in your hiring workflow could turn off top talent. What Is Employer Branding?

Company 136

Company B2B Brands How To 136

Waxing UnLyrical

MAY 23, 2019

Facebook and LinkedIn groups are wonderful for keeping in touch during “off” times. They formed a top volunteer group, the “Key Limers,” who meet in a #LimeMeetup socially to attend all kinds of arts events in the city and personalized events in members’ homes. Connect with her on LinkedIn. Let your volunteers know.

Ensembli 149

Ensembli Training Eventful Communities 149

Razor Social

SEPTEMBER 11, 2019

Are you struggling with marketing productivity? If you are a digital marketer, then you must often feel like a juggler. . I know that we all spend hours of our working days logging in and out of different tools that help us manage, track, and analyze our marketing efforts. But, guess what? Editorial Calendar Tool.

Products 77

Products Marketing How To Project 77

Social Selling Masters

MAY 30, 2016

When it comes to lead generation, social selling , and growing strategic connections, LinkedIn outranks all other social media platforms in terms of effectivity. LinkedIn is ranked the highest by B2B marketers in terms of effectivity: 66% versus last year’s rating of 65%. Optimize your LinkedIn profile to attract connections.

LinkedIn 40

LinkedIn Groups Groups Industry 40

Postcron

MAY 29, 2018

The focus on video isn’t surprising—a recent study by Hubspot found that 53 percent of people want to see more video content. Building on news from the Facebook F8 conference, the focus on group engagement remains strong. If you’re already active with Facebook groups, here are two ideas you can use to increase engagement.

Social Media 56

Social Media Hubspot Groups Groups 56

agora pulse

JANUARY 28, 2020

Actually, you’ve probably been making the shift to this form of social media marketing already. Relationship marketing expert and thought leader Jessika Phillips recently joined Agorapulse’s Social Pulse Weekly Show to share what social media managers should know about dark social. . Is it as mysterious as it sounds?

Remix 139

Remix Social Media Management Conversation Analytics 139

Keyhole.co

JANUARY 27, 2023

Social media is quickly becoming the go-to method medium for B2B marketers looking to promote their business. This has made producing social media content a top priority for 95% of B2B marketers. Sagefrog reports that 66% of marketers have seen a positive return on investment (ROI) from social media marketing.

ROI 52

ROI B2B Social Media How To 52

Webbiquity SMM

FEBRUARY 2, 2012

But you often do want to socialize and share daily which is what you can do on Twitter or Facebook” and “There are better niche communities where you can get your questions answered, for example specialist communities or LinkedIn groups.” ” A Marketer’s Guide to Quora by HubSpot Blog.

SEO 146

SEO MySpace Hubspot Patterns 146

Pixlee

OCTOBER 14, 2021

Why Invest in TikTok Marketing. These groups, especially Gen Z, have different expectations from brands than the generations before them. Not only does Pixlee allow brands to collect TikToks from their favorite creators and reshare them, but they can also be republished on-site and on other marketing channels. billion in 2021.

Strategy 86

Strategy Brands UGC Apparel 86

Writtent Blog

SEPTEMBER 3, 2013

Marketers worldwide are still buzzing about Inbound 13, the world’s largest inbound marketing conference. HubSpot’s annual gathering, held in Boston, drew an astounding 5,300 marketing professionals from 34 countries worldwide. Inbound Marketing. What do these factors have to do with inbound marketing?

Conference 72

Conference Marketing Hubspot Metrics 72

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all. Three of the companies aren’t on Twitter.

Social Media 176

Social Media B2B Exercises Hubspot 176

Social Media Marketing

JUNE 5, 2013

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. Hubspot has the answer.

Social Media 140

Social Media Foursquare Journal Flipboard 140

Convince & Convert

JUNE 1, 2014

That happened to me – and you’re damn right I dad-milked that sucker – when it was announced last week that (among digital marketers) I am the most retweeted and most mentioned person on Twitter (PDF). These lists would be a lot different if they were focused on G+, Linkedin, Youtube, Pinterest, or Instagram.

Twitter 167

Twitter Marketing Conference Consultant 167

Writtent Blog

APRIL 25, 2013

Tweet (Source: Hubspot ). Tweet (Source: HubSpot ). 6) The most active demographic group for blogging is 21-to-35 year olds with 53.3% Tweet (Source: HubSpot ). 6) The most active demographic group for blogging is 21-to-35 year olds with 53.3% Tweet (Source: HubSpot ). Tweet (Source: HubSpot ).

Statistics 111

Statistics Hubspot comScore Sysomos 111

Webbiquity SMM

MAY 31, 2022

There is no shortage of LinkedIn tips online, offering guidance about posting content and generating leads. Although it’s the ideal platform for reaching your target audience, the problem is that 96% of B2B content marketers are already using LinkedIn for organic social marketing. Guest post by Eduard Klein.

B2B 244

B2B LinkedIn Strategy Marketing 244

Keyhole.co

MARCH 4, 2024

Here, LinkedIn is the best option for you. What is the LinkedIn engagement rate? LinkedIn engagement rate is the measurement that counts how many people have interacted with a page’s posts through likes, comments, and shares. With this in mind, the next step is to understand why your LinkedIn engagement rate matters.

LinkedIn 52

LinkedIn Engagement How To Hubspot 52

Buffer Social

JANUARY 23, 2018

Social media conferences are one of the best ways to learn from top practitioners in the field , connect with fellow social media marketers , and be inspired to do more great things on social media. Digital Marketing Innovation Summit (Feb 27-28, New York). Social Media Marketing World (Feb 28 – Mar 2, San Diego).

Conference 103

Conference Social Media Price Hubspot 103

Pixlee

DECEMBER 13, 2021

In today’s highly competitive world of ecommerce, it takes more than building a product, pushing it to the market, and making claims about being the best to get consumers to actually pay attention to your business and buy from you. Run Engaging Influencer Marketing Campaigns. Practice Actionable Social Listening.

Strategy 52

Strategy UGC Brands Apparel 52

Webbiquity SMM

MAY 3, 2011

The answer may come from the email marketing field. Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. This list will be posted on Cheryl Burgess’ Blue Focus Marketing Blog. What is it? Jennifer Aaker. Diana Adams. adamsconsulting.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Buffer Social

MAY 9, 2017

Hat-tip to Digital Marketer who has shared a great job description in their post on hiring a marketing team , which I referred to for this post.). Here’s how Airbnb describes itself in their social marketing manager job listing : Airbnb is the world’s largest community-driven hospitality company. Requirements or Challenge.

Social Media Management 101

Social Media Management Social Media How To Applications 101

Sprout Social

OCTOBER 23, 2018

Diana Helander, Head of Marketing, Twitter Data & Enterprise Solutions, broke it down with a simple example for us: Serena Williams—yes, the tennis record-breaker—created a moment with Twitter that exemplified why connection in the social landscape is so important. The good old marketing funnel. Undervalued assets.

Hubspot 68

Hubspot B2B Team Conversation 68

Webbiquity SMM

AUGUST 23, 2010

Can the financial return on expenditures for social media business activities– in marketing, PR, customer support, HR, product development or other areas — be accurately measured? Chris Bennett lays out the list of metrics he uses to analyze, track and “prove ROI’ from social media marketing.

ROI 193

ROI Social Media Vocus Metrics 193

Buffer Social

JUNE 16, 2016

But then it dawned on me — I’ve never taken the time to write any of this incredible information down to share with other marketers! It was inspiring and motivating to see all the answers, from 150 marketers! Chelsea Hunersen , HubSpot – Creating a great content plan for the rest of June (a.k.a. the end of Q2).

Social Media 40

Social Media Social Media Management Project Marketing 40

Convince & Convert

JULY 6, 2012

Read on for insights from DJ and some social media news from Eric and Jim ( this week : LinkedIn and Twitter break up). Before we get into the show, I want to give a quick thanks to our sponsors, which includes my company, Argyle Social , makers of the finest data-driven, social media marketing software. image via Hubspot.

LinkedIn 114

LinkedIn Twitter Hosting Social Media 114

Buffer Social

MARCH 9, 2017

Imagine being around like-minded people who understand your daily struggles and learning from top professionals in the marketing world. These conferences, ranging from one day to a week, promise talks from top social media experts, workshops on the latest social media strategies , networking opportunities with fellow marketers, and more.

Conference 103

Conference Social Media Price Forums 103

Buffer Social

NOVEMBER 30, 2016

When I first started out with digital marketing, I was blown away by the sheer amount of online marketing resources and social media classes. I read hundreds of articles and enrolled in as many marketing courses that I could possibly get my hands on. Digital marketing classes (9-17). Diploma in Social Media Marketing.

Class 40

Class Skills Social Media Marketing 40

Social Media Strategies Summit

NOVEMBER 28, 2022

Just because everyone is hanging out there doesn’t mean posting for free will help you achieve your marketing goals. Nor will blowing your marketing budget on driving traffic to your FB page. Targeting groups on its own isn’t necessarily enough. You should connect with these groups in a way that resonates. Connections.

Examples 246

Examples Facebook B2B Instant Messaging 246

Keyhole.co

DECEMBER 14, 2022

Here, LinkedIn is the best option for you. What is the LinkedIn engagement rate? LinkedIn engagement rate is the measurement that counts how many people have interacted with a page’s posts through likes, comments, and shares. With this in mind, the next step is to understand why your LinkedIn engagement rate matters.

LinkedIn 52

LinkedIn Engagement Tips Hubspot 52

Buffer Social

NOVEMBER 7, 2017

I read through more than 20 studies on Instagram marketing from companies like Facebook, Simply Measured, and News Whip. 8 Actionable Instagram Marketing Tips, Backed by 20+ Studies. According to Statista , an online market research portal, the largest user group on Instagram in the U.S. percent of U.S. Instagram users.

Study 111

Study Instagram Hashtag Research 111

Proactive Report

JULY 3, 2011

As a direct result, markets are getting smarter—and getting smarter faster than most companies.” Social media has extended the reach and influence of your stakeholders – they’re on Facebook, Twitter and LinkedIn and they’re connecting to each other. Source : Hubspot Facebook Marketing Update Spring 2011).

Social Graph 104

Social Graph Hubspot StumbleUpon Digg 104

Convince & Convert

JULY 13, 2017

There is no social media site more important for creating a professional image and networking with others in your industry than LinkedIn. LinkedIn’s reach and reputation also make it an ideal place to connect with your audience through targeted ads. Types of LinkedIn Ads. Text ads are the simplest ads on LinkedIn.

LinkedIn 147

LinkedIn How To Campaign Advertising 147

Buffer Social

OCTOBER 3, 2017

Have you considered the possibility of using it for your marketing? And we have been experimenting with different ways to include Messenger as one of our go-to marketing tools , by sending out our latest blog posts through Messenger and engaging and helping our customers t through the platform too. There are now more than 1.3

Hubspot 111

Hubspot Strategy Facebook Marketing 111