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How To Create A Know-It-All Company - CIO.com - Business Technology Leadership

Buzz Marketing for Technology

White Papers |. His group relaunched the COP to cover all equipment in that business unit. To combat this, Brad DeLong, CIO for Orix Capital Markets (a division of Orix USA), seeks out the people he calls the groups "emotional leaders.". src = [link]. }. ); WHITE PAPERS. WHITE PAPERS.

Company 122
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The 12 Best Chatbot Examples for Businesses

Hootsuite

The Dufresne Group, a premier Canadian home furnishing retailer, didn’t want to miss out on the sales opportunity. Previously, Norman Alegria, Director of Guest Care at the Dufresne Group, shifted in-person repair assessments to a video chat model (called Acquire Video Chat) in order to save time and money.

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Do You Have the Right Insurance for Your Social Media Activities?

SocialFish

Ideally any association with a magazine or journal, books, pamphlets, newsletters, white papers, research articles and a web site has purchased media liability insurance. All exposures associations had before social media; the only difference is the speed of information. However many associations don’t have media liability insurance.

Insurance 174
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13 Social Media Experts Share Their Biggest Piece of Marketing Advice

Buffer Social

Host note: What follows is a lightly-edited transcript of the Buffer Podcast episode #125 for your reading pleasure. That’s very much like approaching a group of people at a party and introducing yourself using your sales pitch. These could be templates, a checklist, blog posts, white papers, ebooks or lots of other great things.

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Not Tracking Social Media ROI is Your Fault

Convince & Convert

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. ” white paper. Jay is the founder of [link] and host of the Social Pros podcast. It contains significant quantities of solid thinking, and provides a useful framework of six primary ways to measure social media effectiveness.

ROI 140
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The 6 Lifelong Laws of Content Marketing for Agencies

Convince & Convert

White Horse does more chunky content like white papers and Webinars. Smart agencies put as much priority on blog commenting, conference attendance, Linkedin group participation and other bridge-building as they do their own blog writing. White papers. Group participation. Same with MLT Creative.

Content 130
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5 Expert Tips for Converting Your Webinar Audience

Convince & Convert

Some webinar hosting platforms have this capability built in. Whether you decide to host a recording of the entire webinar or use highlights as part of your nurturing campaign strategy, be sure to leverage the webinar recording as “the content marketing gift that keeps on giving.” Create a Post-Webinar Nurturing Campaign.

Tips 60