Trending Sources

Five Easy Ways to Use Google+

Spin Sucks

It’s not the end all, be all because a Hangout allows only 10 people at once, but it’s a great way to create a panel discussion, an intimate webinar, instant video conferencing, training or education, live expert interviews, focus groups, or staff meetings. Last summer, when Google+ launched in beta to the uber-geeky technology crowd, the industry was all a flutter. Not really.

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The ROI of Social CRM

SocialFish

Here are the slides* for a presentation I gave recently to the CESSE Association Leadership Through Partnership  program, hosted by Plexus Consulting. Take away two white papers which explain the strategic value of building a social CRM practice. The ROI of Social CRM. For membership organizations, ROI often comes down to recruiting and retaining members.

Not Tracking Social Media ROI is Your Fault

Convince & Convert

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. ” white paper. Jay is the founder of [link] and host of the Social Pros podcast. social media ROI altimeter group argyle social california tortilla social media roi cookbook susan etlingerclick here to view and download the Social Media ROI Cookbook on Slideshare).

ROI 48

The Basics of B2B Social Media Marketing Strategy

Webbiquity SMM

Employees and others associated with the firm can use it to share and amplify that content through their individual updates, in relevant LinkedIn groups, and by publishing articles on LinkedIn Pulse. Hosting or participating in Twitter chats is another effective way for marketers and other subject matter experts to expand their industry following and influence on Twitter.

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Six Surprising B2B Content Marketing Ideas

PWB Marketing Blog

Boring white papers and boastful case studies are common pitfalls. Or, create a LinkedIn Group around a shared interest of your customers. Virtual Trade Show – A virtual trade show is a great way to overcome the time and travel costs of hosting an actual trade show or conference. white paper can become a series of blog posts. Do not pitch your products.

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Need More B2B Sales Leads? Ignore This Research

Webbiquity SMM

That information may be third-party links, but may also be hosted on the company’s website or blog. Both the email and web-hosted version of the newsletter should contain social links,  encouraging readers to share the content on Twitter, LinkedIn, Facebook or other social networks. They can also promote content downloads—reports, white papers, e-books and guides.

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Open Call for Content Contributions

Spin Sucks

With forums, discussion groups, videos, podcasts, white papers, and more, you can learn at your own pace, in your own style, and create an experience around the types of things you need to learn. We host hour-long webinars twice monthly and are always looking for passionate and dynamic presenters to share their know-how. This post is written by Lisa Gerber. Case studies.

5 Expert Tips for Converting Your Webinar Audience

Convince & Convert

Some webinar hosting platforms have this capability built in. Alternatively, Whether you decide to host a recording of the entire webinar or use highlights as part of your nurturing campaign strategy, be sure to leverage the webinar recording as “the content marketing gift that keeps on giving.” Use industry disruptions to your advantage. You can review the full post here.

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

” Another 20% of both groups say they use social media, but in an ad hoc manner. WordPress Hosting SEO ). WordPress Hosting SEO ). WordPress Hosting SEO ). WordPress Hosting SEO ). The most popular type of content: white papers, read by 88% of buyers. What do buyers really want from social media marketers? Earnest Agency ). 4. Visual.ly ). 8.

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105 Ideas to Add to Your Editorial Calendar

Convince & Convert

White Papers. Often used to provide robust technical information, white papers are perfect for telling complex stories in a concise format, often appearing as PDFs. This is a great type of content to complement your written information in blog posts and white papers. Really! So that got me thinking: I’m a huge planner, and I’m sure you are, too.

105 Types of Content to Fill Up Your Editorial Calendar

Convince & Convert

White Papers. Often used to provide robust technical information, white papers are perfect for telling complex stories in a concise format, often appearing as PDFs. This is a great type of content to complement your written information in blog posts and white papers. Really! So that got me thinking: I’m a huge planner, and I’m sure you are, too.

Types 61

This Week in Social Media - 3/26/2013

Social Media Marketing

Well, Nielsen continues to shed light on this as it discovered that an increase in Twitter volume about live TV correlates with an increase in TV ratings across varying age groups. Tumblr now hosts more than 100 million blogs, containing over 44.6 CMP.LY has a white paper on the FTC's decision , as well as a Slideshare deck as an executive summary. These are those links.

Asperger's and IT: Dark secret or open secret?

Buzz Marketing for Technology

Zones White Papers Editorial Calendar. White Papers. paper on Aspergers from Yale Universitys Developmental Disabilities Clinic continues down the same path: "Idiosyncratic interests are common and may take the form of an unusual and/or highly circumscribed interest (e.g., in train schedules, snakes, the weather, deep-fry cookers or telegraph pole insulators).". Guide to Understanding Hosted and Managed Messaging. White Papers Read up on the latest ideas and technologies from companies that sell hardware, software and services. Events.

How to Promote Your Content Across Owned, Earned, and Paid Media

Convince & Convert

The Altimeter Group Converged Media Model. Incidentally, it’s a good idea to add Twitter Card and Facebook OGP metadata to that page.  It’s also effective to host the graphic on a CDN if you’ll ask people to embed it. The White Paper is in his briefcase. but now everyone is part of one big group of people with online audiences. Blog(s). Nothing markets itself. 

2011 Q3 Review: SocialFish Clients and Work

SocialFish

Then we brainstormed with the group and created a social media roadmap which NSA will present to their board next month. We’ve also worked with a group that is researching how IEEE conferences are implementing social media so that we’ll be able to define best practices based on actual examples. We offered assistance to several groups on hiring for social media.

2011 Q2 Review: SocialFish Clients and Work

SocialFish

As a group we completed the first phase of the project, culminating in a presentation to the IEEE board of directors that we helped create. Financial Executives International –We’ve been continuing to help FEI develop their LinkedIn group. Massachusetts Medical Society –MMS is starting a new LinkedIn group for members. Progress! Strategy clients. THINK TANK.

Seth Godin on Steroids: Here’s My Evernote Password

Viper Chill

We’d do a focus group and find out people didn’t understand what equipment they’d need, so we’d add that. Content based for me means content in the form of thought leadership, whether it’s white papers or assessments. “ The billionaire investor said that editors should focus on making the papers “indispensable” to local communities.

Get More From Email Signatures With Sigstr

Convince & Convert

So, using Sigstr gives you the ability to take your employees’ work email signatures, not their personal, their work email signatures and insert graphical banners in those signatures that then click through to your landing page, to your sign-up page or video, your white paper, your webinar, whatever. Within that employee group, they can have a different campaign running.

How to Create Massive Value Content & Blow Your Readers’ Minds

ProBlogger

According to a study conducted on students, odd numbered grouping worked better than even-numbered one. case study focuses on a specific example (WordStream in the above example) or a company as opposed to a white paper, which is more generic. Also, it’s one of the most popular blog posts BBT’s hosted as you can see in the right-hand sidebar. Let’s face it. Get the gist?

What the Future Holds for B2B Social Media Marketing

mashable.com

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Small business Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! About the Meltwater GroupThe Meltwater Group is a privately held software company founded in Norway in 2001 committed to challenging. Learn more. Social media is capable of so much more. Interesting.

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What’s the law around aggregating news online? A Harvard Law report on the risks and the best practices

www.niemanlab.org

Kimberley Isbell of our friends the Citizen Media Law Project has assembled a terrific white paper on the current state of the law surrounding aggregation — what courts have approved, what they havent, and where the (many) grey areas still remain. You can get the full version of the paper (with footnotes) here ; Ive added some links for context. billion in 2008 alone. AFP v.

What the Future Holds for B2B Social Media Marketing

mashable.com

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Business Small business Social media Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Learn more. Social media is capable of so much more. Mobile 2.0

B2B 41

What’s the law around aggregating news online

www.niemanlab.org

Kimberley Isbell of our friends the Citizen Media Law Project has assembled a terrific white paper on the current state of the law surrounding aggregation — what courts have approved, what they havent, and where the (many) grey areas still remain. You can get the full version of the paper (with footnotes) here ; Ive added some links for context. billion in 2008 alone. AFP v.

5 Proven Strategies for B2B Social Media Marketing

mashable.com

Android Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! In many instances, these audiences self-identify online as interested in specific topics, themes, products and/or services and congregate in groups, message boards or communities. Skype Group Video Calling Comes to Mac Jawbone Releases New Wireless Power S. Learn more. Be a resource.&# 4.

B2B 41

The 6 Lifelong Laws of Content Marketing for Agencies

Convince & Convert

Agencies like BlissPR (NYC, and a client), Bailey Gardiner (San Diego, and a former client), MLT Creative (Atlanta), White Horse (Portland), and even big guys like Edelman (everywhere) have transformed their business development process partially through a serious commitment to sharp content and online engagement. White Horse does more chunky content like white papers and Webinars. Smart agencies put as much priority on blog commenting, conference attendance, Linkedin group participation and other bridge-building as they do their own blog writing. 5. Blogging.

RFP 17

5 Proven Strategies for B2B Social Media Marketing

mashable.com

Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! In many instances, these audiences self-identify online as interested in specific topics, themes, products and/or services and congregate in groups, message boards or communities. Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Learn more. Thanks, Erica.

B2B 41

100 Media Monitoring Tools for PR

www.pamil-visions.net

Kontagent – deep social data visualization and analysis that delivers actionable insights delivered via a hosted, on-demand service. NM Incite products act as the building blocks for the services and solutions that uncover and integrate data-driven insights culled from a 130 million blogs, social networks, groups, boards and other CGM platforms. Steal customers away. Cheers.

Tools 42

How To Create A Know-It-All Company - CIO.com - Business Technology Leadership

Buzz Marketing for Technology

White Papers |. His group relaunched the COP to cover all equipment in that business unit. To combat this, Brad DeLong, CIO for Orix Capital Markets (a division of Orix USA), seeks out the people he calls the groups "emotional leaders.". src = [link]. }. ); WHITE PAPERS. Discover whether hosting is your smartest choice for enterprise messaging. Get instant email notifications by topic when white papers, webcasts, and case studies are added to our library. WHITE PAPERS. white paper for Software Decision Makers.

7 steps to shutting down a social media site

Laurel Papworth

And yes I’ve seen social media site hosts send out “blame&# emails “You guys didn’t help promote us enough so we are now shutting down&#. Or host a Question and Answer event with a notable person. Often groups in the community will want to offer to buy the service they love it so much. White Paper: Social Networking Primed To Go Mobile (0).

Sites 15

From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories

Buzz Marketing for Technology

Kuhn (1963) showed how scientific peer groups determine what theories will be accepted as well as make more mundane judgments about what papers will be published and what grants will be funded. " Compared to other peer groups, scientific communities are often surprisingly egalitarian and broadly international. This kind of knowledge is the most difficult to manage over distances or disseminate over large groups. The complication of this project was that the groups were themselves unknown at the beginning of the study. JCMC Home. Submit. Issues. Editors.

Do You Have the Right Insurance for Your Social Media Activities?

SocialFish

Ideally any association with a magazine or journal, books, pamphlets, newsletters, white papers, research articles and a web site has purchased media liability insurance. Associations continue to embrace social, ranging from those learning how to others deep into analyzing their results. Risk identification is just the first step in the risk management process. Media Exposures. Web 2.0

Social Media Metrics Superlist: Measurement, ROI, & Key Statistics Resources

www.interactiveinsightsgroup.com

Interactive Insights Group Interactive Insights Group helps companies use the Internet and Social Media to grow their business. Distributed Influence: Quantifying the Impact of Social Media From Technobabble: Download a white paper outlining the thoughts and views of several key stakeholders on the issue of measuring online influence. What Is The ROI For Social Media?

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

They were all friends of the host, nervously alternating between drinking Bartles & Jaymes wine coolers, and trying not to break anything. Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. Include a photo of yourself on every page, and if it’s a group written blog, include photos of each author. At first, you knew everyone at the party. But then, it all changed. The party got bigger. First, people from your school that you didn’t really know showed up. And ultimately, those guys arrived.

FAQ 1

Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy). It’s a small group of people, right? We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. Listen Now. The RSS feed is: [link]. Jay: No.

Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy). It’s a small group of people, right? We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. Listen Now. The RSS feed is: [link]. Jay: No.

Digital Natives in Our Midst | Advice and Opinion

Buzz Marketing for Technology

White Papers |. Marc Prensky coined this term in 2001, in a paper titled, â??Digital never before seen sub-groups working across organizational boundaries to advance the interests of the sub-group at the expense of the corporation,â?? Read This White Paper » The Problem with Business Software & How Visualization Can Fix It. This white paper discusses how iRise(TM) can help by providing a collaborative software platform that enables businesses to quickly visualize and test market applications before a single line of code is written.

Stop the Posturing About Government 2.0 and Do It Already

Social Media Strategery

Write a white paper justifying why it shouldn’t be blocked.  realize that’s difficult sometime, but if you truly believe in social media making a difference, then it’s worth the extra work to write a white paper after hours or pull together a briefing at midnight. Home About Me Speaking Legal-ese My Team Gov 2.0 Government 2.0 Just DO something!