The Marketing Blog

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Customer Service: The Cultural & Geographical Differences b/w India & Western World

The Marketing Blog

That one email where we had marked the group’s global CEO who was based out of United States. Here is what the group’s CEO had to say in an email: I agree, they’re very new and with it being staffed just by Indian support there is going to be a learning curve. What caused this action?

Web 2.0 174
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Customer Service: The Cultural & Geographical Differences b/w India & Western World

The Marketing Blog

That one email where we had marked the group’s global CEO who was based out of United States. Here is what the group’s CEO had to say in an email: I agree, they’re very new and with it being staffed just by Indian support there is going to be a learning curve. What caused this action?

Web 2.0 100
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Revisiting the Web 2.0 Dictionary - Part I

The Marketing Blog

So what we see here is a bunch of user-groups adding their own ‘tags’ based on their understanding to the same set of pictures. Then there are other groups of people (Group A & Group B) who have used the same tag. Group B also creates the second tag. dictionary then.

Web 2.0 100
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Preventing Social Media Spam

The Marketing Blog

53 pm Preventing Social Media Spam Jump to Comments Image by Josh Russell via Flickr Sometimes it feels really sorry to see the tactics of a select group of folks in the name of using Social media as a Conversation Medium ! Home About In the Media Enterprise 2.0 Conversations Facebook will surge ahead in India February 4, 2010.8:53

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3 Ways to Analyze Facebook Fan Page Traffic «

The Marketing Blog

The screen below shows that the bulk of the interaction happens in 25 – 34 age groups and the trend holds true for both the males and females category. If possible, could you share your views on using Groups Vs. Pages on FB? I’m going to bookmark it for future reference. There are a couple of good pieces on that esp.

Facebook 185
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Barcamp Delhi 5: Spreading the Word out !

The Marketing Blog

The research which their focus group discussions revealed was that Indian customers are not price sensitive, they are value sensitive. & every month, subscribers are kept abreast with the latest offers through monthly catalogue. Money Saver stretches the concept to make it a win-win for all by feeding on ’dependencies’.

Startup 109
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Indian Companies on Twitter – A Usage Study

The Marketing Blog

Though looking for some more deeper analysis on the sales front or on overall impact on business (may be more qualitative, focus groups / individual interviews from the CEOs or MDs of the most activities companies on twitter). A quick overview of Indian business twitter scenario.

Study 180