Sherrilynne Starkie

JULY 24, 2020

The Enneagram comprises nine personality Types that cluster into groups of three based on core motivations, strengths and liabilities. The stars of the show are the leadership development experts at Trilogy Effect (clients). They use the Enneagram framework to help leaders grow through self-awareness. I’m loving this gig!

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System Hosting Groups Groups 195

Sherrilynne Starkie

FEBRUARY 1, 2018

It includes multimedia messaging, free calls, free international messaging, and group chats. A group of 100 experts, advocates and parenting organizations sent Facebook a letter saying, “ Messenger Kids is not responding to a need — it is creating one. It also offers customizable quick replies and accessibility to users’ statistics.

API 207

API HootSuite Statistics Instagram 207

Sherrilynne Starkie

OCTOBER 30, 2018

“Marketing restrictions on cannabis will be similar, but not identical, to tobacco restrictions,” said Chris Bolivar , member of the CMA’s Working Group on Cannabis and vice president, brand and marketing, Fire and Flower. Marketing cannabis.

Marketing 186

Marketing Exercises Retail Reputation 186

Sherrilynne Starkie

MARCH 11, 2013

“We didn’t want to fall into the trap of having a great name and then focus group it to death to the point where you go, ‘Ah, it doesn’t work, let’s go with something safe.’ ”. In normal circumstances, several ideas for team names and logos would have been run by a few small groups of selected people in advance of any launch.

Sports 281

Sports Brands Focus Group Microsoft 281

Sherrilynne Starkie

MAY 6, 2019

I recently ran a poll of my Facebook Group members about online forms. I think this group, as marketing pros, tends to participate more. I asked: When is the last time you provided your email or phone number via lead forms to get a white paper, report, coupon or other asset? Sixteen per cent had done so in the last month.

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Trends Groups Groups Campaign 150

Sherrilynne Starkie

MAY 14, 2018

One of the biggest changes is the rise of ‘Influencer Relations” We used to focus on media professionals as the core influencer group and we still do. No tricks, evasion or hiding the facts; with a lot of influencer groups that’s just like waving a red flag to a bull. Deal honestly. Work for the influencer.

Influencer 218

Influencer How To Policies Reputation 218

Sherrilynne Starkie

AUGUST 27, 2018

And yet others learn better in a group setting which is supportive and collaborative. It would also mean providing practical exercises and participating in group work and discussions. Having an experienced, skilled social media expert to lead the group through online materials rounds out the experience by providing real-world context.

Industry 170

Industry Social Media Training HootSuite 170

Sherrilynne Starkie

MAY 4, 2019

Facebook announced a new redesign that puts groups first in its attempt to rebuild communities on the platform. At the conference, Messenger announced several new products and features to help create closer ties between people, businesses and developers.

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Wikipedia Facebook Conference Groups 170

Sherrilynne Starkie

DECEMBER 31, 2014

To cope, you need to create a ‘culture of content’, according to recent research from the Altimeter Group. The content leader will work with PR, social media and marketing teams and anyone working in a customer-facing group. Today’s ‘always on’ consumers are a thirsty bunch seeking a constant flow of new, fresh experiences.

Content 282

Content Committee How To Curation 282

Sherrilynne Starkie

FEBRUARY 10, 2013

hmvXFactorFiring”, and “We’ve all been fired, in a group, of 50+ people! Live tweets included: “There are over 60 of us being fired at one! Mass execution, of loyal employees who love the brand. And those who ruined the business are safe…hooray! hmvXFactor” (sic).

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Twitter Retail Newsletter Hashtag 324

Sherrilynne Starkie

MARCH 14, 2015

The group function lets users start conversations with their followers and all participants are not required to be following one another to take part. Twitter says that users can create groups in just a few taps and when someone is added to a group, he or she will receive a notification. Recognize these models?

Conversation 150

Conversation Twitter Instant Messaging Compete 150

Sherrilynne Starkie

FEBRUARY 14, 2019

Facebook Merges Instagram Direct with Page Inbox, Allows Page Access to Groups. In the upcoming weeks, Facebook is allowing pages to participate in groups. In the next few weeks, Facebook is rolling out Instagram Direct to page inboxes in Brazil and the United States.

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Facebook YouTube iPhone LinkedIn 150

Sherrilynne Starkie

NOVEMBER 4, 2012

This was when groups first started to come together to self-organize online.”. From then the movement grew: The Fair Copyright for Canada Facebook Group was launched in 2007 and soon had 90,000 members. Hundreds of Facebook groups started cropping up indicating the issue was finding space in local communities.

Committee 312

Committee Mashup Policies Wikipedia 312

Sherrilynne Starkie

OCTOBER 12, 2018

They were using multiple fake accounts to post massive amounts of content across pages and groups to drive traffic to ad farm websites. Facebook has just removed 559 brand pages and 251 profiles, because they’ve consistently broken its anti-spam rules. They generate income for each website visitor. — SS.

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Google Film Instagram News 279

Sherrilynne Starkie

FEBRUARY 14, 2019

. “Trust is vital in an environment that sees customers’ expectations increasing every day, and competition is fierce, so this recognition from Canadians that Canadian Living is their most trusted magazine brand is a badge of honour,” says Lyne Robitaille vice president, TVA Group.

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Badge Fashion Travel Survey 150

Sherrilynne Starkie

JUNE 15, 2013

The intimate venue, Galiano Inn and Spa, and the small group of senior marketing professionals provided an opportunity to really get to know people through thoughtful discussions of our own experiences, both the wins and the epic fails. The focus was on web strategy and I left the conference full of ideas and insights.

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Conference Storify Marketing Eventful 352

Sherrilynne Starkie

MAY 28, 2013

The group demanded that Facebook add gender-based hate speech to its list of forbidden content. ”This is the first time a parents’ group has filed such a complaint against Facebook in Europe,” said Antonio Affinita, the director. Facebook Foxes. ” Remember Facebook Notes?

News 305

News Tumblr Facebook Guidelines 305

Sherrilynne Starkie

DECEMBER 20, 2020

But, my challenge to you is to put that paradigm aside and think about the four main groups media types. Definition: Owned Earned Shared Paid Media. Most people think of media as being in two blocks: social media and mainstream media. They are: earned, shared, owned and paid. Earned Media is what PR people like me used to depend upon.

Marketing 367

Marketing Syndication Adwords News 367

Sherrilynne Starkie

OCTOBER 17, 2018

I guess Coke has never heard of the concept of using focus groups to test marketing. Coke’s vending machine signage in New Zealand mixes English and the language spoken by local indigenous people and it misfired… The new slogan: ‘Greetings, death’ is unlikely to sell a lot of cola. — SS.

YouTube 199

YouTube Focus Group Google Newsletter 199

Sherrilynne Starkie

JUNE 7, 2012

The CPRS Ottawa /Gatineau Student Program recently invited me to speak to a group of recent public relations and communications graduates. The event was designed to help students make the transition to PR professional and support them in their search for a full-time job.

Social Media 323

Social Media Health Care Case Study Overview 323

Sherrilynne Starkie

DECEMBER 11, 2012

There are already lots of other 2dayfm branded unofficial Facebook pages and groups. A host of other pages and groups is springing up on Facebook too. With comments like this, it’s clear the station had to take immediate action. But is unpublishing the page enough? It would appear not. AND LIKE IF YOU WOULDN’T KILL YOUR SELF!!!”.

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Facebook Newsletter Groups Groups 264

Sherrilynne Starkie

NOVEMBER 26, 2017

With the introduction of a new features for use on pages, events and groups we are all going to see a lot more stories in our Facebook feeds including Stories posted to Instagram and Messenger. Nov 26, 2017. Stories are popular on Instagram and Snapchat, but haven’t really caught on for Facebook until now.

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Features Tools Smart Phone LinkedIn 230

Sherrilynne Starkie

OCTOBER 15, 2018

This is important because the majority of Instagram users are in the 22 to 35-year-old age group. But, my challenge to you is to put that paradigm aside and think about the four main groups media types. Almost 38 per cent of Canadians is on Pinterest, an image-based social network. This is where you reach the millennial generation.

Marketing 199

Marketing Syndication Adwords Social Media 199

Sherrilynne Starkie

AUGUST 8, 2019

From now on, members looking for help will be able to filter their general LinkedIn searches for service providers,” writes LinkedIn’s Group Product Manager Vidya Chandra on the LinkedIn blog, “When you add services to your profile, you’ll show up in these search results.”.

News 186

News Instagram Social Media Retail 186

Sherrilynne Starkie

APRIL 24, 2018

Often they have additional qualifications, certifications or designations from professional groups and associations such as the International Association of Business Communicators (IABC) , the Chartered Institute of Public Relations (CIPR) or the Chartered Institute of Marketing (CIM).

Social Media 210

Social Media Tools Skills HootSuite 210

Sherrilynne Starkie

JUNE 15, 2018

per cent this year, a faster increase than any other global market, according to biannual forecasts just released by Dentsu Aegis Network, an international digital advertising group. Canadian ad spend is expected to grow by 2.3 In 2017, Canadian ad spends remained flat.

Paid Search 139

Paid Search Mobile ROI Advertising 139

Sherrilynne Starkie

AUGUST 8, 2018

A group of top US psychologists, researchers and child advocates seek to condemn the tech industry’s use of psychology to hook kids. It changes the presentation of many YouTube site features, and there is no way to disable this change. As marketers, we too need to adapt constantly to leverage video content.

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API YouTube Data News 150

Sherrilynne Starkie

NOVEMBER 8, 2018

Majority of holiday shoppers choose ‘blended retail’ A new NPD Group survey show that shoppers are looking for a blended retail experience this holiday season. This move allows Snap to extend its reach into users’ lives, and expand people’s use of augmented reality. — SS.

Retail 150

Retail Trends Survey Small Business 150

Sherrilynne Starkie

AUGUST 22, 2018

In its continuing effort to clean up its act, Facebook has removed multiple misleading Pages, groups and accounts for coordinated, inauthentic behaviour. US-based users can just say “Hey Google, tell me something good” to receive a brief news summary about people who are solving problems for our communities and our world.

News 150

News LinkedIn Instagram Upcoming 150

Sherrilynne Starkie

MARCH 28, 2013

In January, we asked a small group of pinners to test a new look designed to make discovering things on Pinterest easier. Rather than posting a replay at the end of a long string of comments, this allows Facebook users to directly reply to comments within a conversation that's on a user's Timeline page.

Social Media 302

Social Media Curation LinkedIn Notification 302

Sherrilynne Starkie

MAY 15, 2015

As a young mother, I was part of a women returners’ group exploring career choices. Our group facilitator had arranged a tour of Ottawa’s Civic Hospital, so that we could see for ourselves the many jobs and career choices in healthcare. Here’s the questions I usually get: How did you get a start in your career?

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Meeting Reputation Groups Groups 150

Sherrilynne Starkie

APRIL 13, 2013

Twitter and Facebook lit up with comments and criticism and this in turn became a news story covered by the mainstream media.Ottawa Mayor Jim Watson weighed in saying that he had suggested Bytown should consult with First Nations groups prior to the launch. More media coverage resulted.

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Sports Consultant Newsletter Team 310

Sherrilynne Starkie

AUGUST 7, 2018

It takes understanding of who they are as people, not just as a demographic group. Each content piece should be created with a specific engagement objective in mind, and its performance should be closely monitored. Next is the need to really get to know the audience. What are their likes and dislikes? What are their motivations?

Brands 150

Brands Facebook Study Mobile 150

Sherrilynne Starkie

DECEMBER 20, 2020

But, my challenge to you is to put that paradigm aside and think about the four main groups media types. Definition: Owned Earned Shared Paid Media. Most people think of media as being in two blocks: social media and mainstream media. They are: earned, shared, owned and paid. Earned Media is what PR people like me used to depend upon.

Marketing 195

Marketing Syndication Adwords News 195

Sherrilynne Starkie

MAY 11, 2013

It’s a vast group of more than 14.5 Attendees were invited to dance and learn tai-chi, and Dan Hill , Canadian singer and writer of 70s hit ‘Sometimes When We Touch’, gave a free concert at the show. Zoomers are the youth market of 30 years ago, the post-war population bubble.

Travel 295

Travel Mobile Newsletter Project 295

Sherrilynne Starkie

JULY 19, 2013

How big is this the group in relation to the number of followers overall? This will indicate the strongest relationships and where the brand participates in larger Twitter conversations with other users. Who is behind these profiles and do their interests align with those of the brand?

Twitter 320

Twitter How To Social Networking Activities 320

Sherrilynne Starkie

JANUARY 19, 2013

Indeed, often content and messaging is focus-group tested as part of the strategy development, something that might have saved the Our Hamilton campaign from such embarrassing mistakes. This usually includes many opportunities for the client to see and approve all content before it goes live.

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Campaign Engagement Focus Group Project 377