Mindjumpers

JANUARY 10, 2012

I feel, these statistics can help you figure out which network has the right demographics for your brand, age and income group. 25-34 year olds are now the largest age group on Facebook as we enter 2012, with users under 17 years making up just 5% of the user base. Our data sources for this article were Xposure and Nielson.

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Social Media Statistics MySpace Tumblr 273

Mindjumpers

JUNE 25, 2012

This can also be part of spreading your message to friends of fans, which is of course the aim in order to expand your target group with preferred consumers. After four weeks of exposure, the test group had a purchase incident of 2.12 percent incidence in the control group. Good community management increases sales. percent, 0.58

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Report comScore Marketing Groups 277

Mindjumpers

NOVEMBER 20, 2012

This week, Group M Next shared a report called “Gaining an Edge: The Brand Impact of Facebook’s EdgeRank Algorithm Change” where Group M Next Predictive Insights team, together with the GroupM–owned social media and community activation agency M80, share results from an analysis, conducted across the Facebook pages of 25 brands.

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Brands Social Graph Report Groups 244

Mindjumpers

JULY 7, 2011

Improved chat : Facebook also showed off a new group-chat feature, allowing users to have a conversation with multiple people at the same time. Last year groups were introduced can people could chat in groups, but now it will be possible to have ad hoc chats.

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Video Facebook Content Groups 182

Mindjumpers

SEPTEMBER 12, 2012

In the report, Founder & Group CEO of Mindjumpers, Jonas Klit Nielsen, states: “Companies need to be ready to think as publishers and not marketers. Your business needs to deliver information and advice of actual value to the target group and that calls for a well thought out plan. ” (Bill Ives, Partner, The Merced Group).

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Report Content Nielsen How To 242

Mindjumpers

OCTOBER 7, 2010

New Groups Now, we are actually going to have a kind of “Facebook within Facebook”. It has been made possible to create a group, invite friends to join and share updates, photos, videos, links, events etc. Within the group, it is also possible to make use of the feature “multi-chat”. Here, we will introduce each of them.

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Platform Facebook Applications Notification 185

Mindjumpers

FEBRUARY 6, 2013

Values you can only benefit from if you understand your target group and fulfil their demands and expectations – despite the social network. It is a question of actively engaging with your fans and followers, preaching transparency and interaction on the premise that both serve your brand and your target group.

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Statistics Analysis Groups Groups 227

Mindjumpers

NOVEMBER 11, 2011

In order to tackle this, the brand decided to communicate to a younger target group and project the feeling of ‘stepping up and doing the right thing’. In the video, a couple enters a cinema where there are only two seats available among a group of bikers. The situation is authentic, stepping away from traditional commercial.

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Video Authentication YouTube Groups 257

Mindjumpers

NOVEMBER 23, 2012

They need to know what value they can provide for their target group (above and beyond the value offered via their brand or products) and implement a robust editorial process into their workflow.”. What does this mean? Well, take the Carlsberg Crowdit app I blogged about a couple of weeks ago.

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Social Media Nielsen Aggregator Mobile 269

Mindjumpers

JULY 27, 2010

The word ‘tribe’ itself connotes strong in-group ties, stable group belonging and group longevity (born an Apache die an Apache, once a Coca-Cola fan always a Coca-Cola fan). We need to take a closer look at social connectivity and group belonging from the perspective of the individual.

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Engagement Policies Groups Groups 198

Mindjumpers

APRIL 26, 2011

This is where the Send button comes into the picture as it offers an easy way to privately share things with Facebook Groups and individuals. The Send button is a social plugin that can be incorporated on a website to let people send a link to a friend through Facebook Messages, post it to a Group or e-mail it to an individual.

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Facebook Groups Groups Analytics 212

Mindjumpers

JULY 11, 2012

Know your target group. When you use photos, always make them authentic. We react when we see pictures of people, but we distance ourselves from stock photos because they are associated with advertising and spam. Fans engage with brand pages to express themselves.

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Engagement Facebook How To Upcoming 273

Mindjumpers

NOVEMBER 2, 2012

Facebook saw a series of different support groups and pages popping up and quickly gaining huge numbers of members and likes. A local activation of their brand relevant to a specific group of their users. Photos of the storm and of people preparing for the potential flooding and electricity fallouts.

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Social Media Groups Groups Google 266

Mindjumpers

MAY 31, 2012

The social kernel was identified and strategies for how to involve their target group worked in line with it. Get to know your target group: What value can you bring them? Costumers perceive Huggies as an innovative brand that brings much more values than just selling products. What social behavior of theirs can your brand connect to?

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Case Study Communities Campaign Study 264

Mindjumpers

NOVEMBER 16, 2011

Tweet Today Virgin group of companies kicks off its social marathon –a global group wide celebration of the power of social media. As a part of their 40 th anniversary celebration, Virgin group has launched a cool app called the Virgin ‘First Times’ app which will explore your Facebook firsts with friends.

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Transportation Groups Groups Eventful 145

Mindjumpers

NOVEMBER 5, 2012

In Mindjumpers, we consistently analyse fan behaviour in order to know what type of content will be of greatest relevance to a brand’s specific target group. Use insights actively to know your fans’ demographics such as age groups and gender. What is quality content?

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Facebook How To Loyalty Social Media Management 275

Mindjumpers

FEBRUARY 22, 2012

Tweet With social media, we have the ability to listen to our target group and get insights like never before. With the ability to listen and gaining insights also comes the ability to improve, which in the end means that brands can become more appealing to their target group and sell more products adapted to consumer needs.

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Project Applications Groups Groups 223

Mindjumpers

JULY 30, 2010

They like to contribute, in relationships as well as in social groups. One of the major psychological motivations why people discuss their product and brand experiences with others is about belonging and contributing to the social group(s) to which they belong. They seek recognition and appreciation.

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Marketing Nielsen Forums Groups 251

Mindjumpers

FEBRUARY 2, 2011

. - It encourages localization with 20 local station Facebook pages covering specific Southwest airport operations groups. Southwest Airlines is huge online – and to take care of that amount of activity, the company has a media group of five people. Social media requires people and time. Their presence is monitored all day.

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Airlines Social Media Collaboration Travel 232

Mindjumpers

DECEMBER 19, 2011

Further, the infographic shows some interesting personalities of relatively the same age group, drawn on the basis of their social media behavior, concluding how can they work as influencers for brands. A lot has been said about the influencing power of Facebook and Twitter users and how it effects other fans.

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Social Media Brands Survey Influencer 274

Mindjumpers

JULY 2, 2013

Pheed was launched October 2012 and was founded by a group of friends from the technology and entertainment community in Silicon Valley, California. I have been looking into upcoming social platforms and came across Pheed, which for a while has created some buzz on the web and have been announced the breakout social media star of 2013.

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Social Media Upcoming Platform Feed 266

Mindjumpers

OCTOBER 17, 2012

While customers get a larger experience and can engage in social activities revolving around passion points and common interest, it opens a door for the Carlsberg brand to access their target group where they enjoy spending time.

Mobile 272

Mobile Brands Foursquare Eventful 272

Mindjumpers

SEPTEMBER 19, 2011

The infographic given below is interesting for both the thought groups, the believers in quantitative approach as well as those who believe in building sustainable relationships through social media. While reading more on this topic, we found an interesting infographic put together by MDGadvertising.

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ROI Social Media How To Campaign 264

Mindjumpers

NOVEMBER 30, 2011

You can score them yourself, but the best result will come if you can involve other relevant stakeholders as for instance your target group or KOL’s. One score should be ‘how valuable is this for our company 1-10’ the rest should be divided on target group input. Let them to rate how important the words are to them.

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Data Social Media CSR Nielsen 239

Mindjumpers

AUGUST 19, 2010

In general online is very transparent, be clear on your target group. Without alignment with the corporate strategy, there is no chance that you will be truthful towards your target group or stand a chance in supporting the company with the initiative. Who are we targeting?

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Questions Company Nielsen Disqus 254

Mindjumpers

AUGUST 19, 2010

In general online is very transparent, be clear on your target group. Without alignment with the corporate strategy, there is no chance that you will be truthful towards your target group or stand a chance in supporting the company with the initiative. Who are we targeting?

Questions 252

Questions Company Nielsen Disqus 252

Mindjumpers

APRIL 26, 2013

Define a list of topics or themes that you can create conversations about based on your brands values, beliefs and target group. Thinking as a media means to know what stories your audience wants to take part of. The purpose of the topics is to drive conversations in a community.

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Company Overview Conversation Communities 212

Mindjumpers

JULY 25, 2012

Tweet We often post about the importance of finding the right conversational touch points in order to engage your target group in conversations based on your values and beliefs. Also, the importance of monitoring and listening is a much-discussed topic here on the blog.

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Facebook How To Metrics Social Media Management 267

Mindjumpers

JULY 18, 2011

With more and more people also joining groups on the network, more members will start interacting and participating in discussions about products, brands etc. By this infographic, we especially get to see the great business potential of LinkedIn, which is also providing more business opportunities with time.

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LinkedIn B2B Sites Study 249

Mindjumpers

NOVEMBER 17, 2014

When targeting start by dividing your community into groups based on their level of loyalty. Instead focusing on creating an ongoing dialogue with the community has repeatedly proven more profitable. ?. Facebook gives you a unique opportunity to segment your targeting based on specific areas of interest.

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Advertising Facebook How To Guidelines 230

Mindjumpers

OCTOBER 22, 2014

Understanding both your target group and their context is crucial in order to create a dynamic dialogue. As you can see, the brand communication of Snapchat should be based on the same rules as Facebook, Instagram, Twitter etc: choose the right timing, get to know your users and align with your brand.

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Platform Brands Content Mobile 229

Mindjumpers

SEPTEMBER 22, 2010

Posted by Sara Hansson Sep 22nd, 2010 Tweet As part of people’s digital identity, we join communities and groups that are relevant to us and to our interests. In particular when it triggers our feelings – love, aggression or maybe compassion. It’s easier than ever to share your feelings with your friends.

Social Media 208

Social Media CSR Policies Disqus 208

Mindjumpers

AUGUST 23, 2018

This could be surveys, interviews or focus groups. Traditionally market research has been built on claimed data. These research methods- although can and have uncovered fascinating insights- are expensive, time-consuming and questionable in their accuracy.

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Focus Group Curation Data Survey 100

Mindjumpers

MARCH 31, 2011

This makes a test group of about 6 million people. The social platform has for some time been operation with targeted ads based on wall posts and status updates, but never before on a real-time basis. According to Adage, Facebook is currently testing real-time ads on only 1% of Facebook users worldwide.

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Facebook System Advertising Platform 214

Mindjumpers

NOVEMBER 25, 2011

Also, to engage the younger target group a competition was launched in the second phase. The concept of endorsing a fruit drink and nature relates to product but is also present in the communication campaign, which has as its star Pachamama (Mother Nature) and all her wisdom.

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Campaign Facebook YouTube Groups 203

Mindjumpers

NOVEMBER 11, 2010

Best Use of mobile: The brpr Group. Here, we will list the winners of the 16 different categories of the event: Best 140 Characters (SMS, Tweet): Saatchi & Saatchi Los Angeles. Best Use of a Micro-Blogging Platform: Phéromone, the interaction agency. Best Use of a Social Media Platform: Prime. Best Relationship With Bloggers: Quango Inc.

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SMS Social CRM Technorati Eventful 227

Mindjumpers

DECEMBER 8, 2011

One of the most efficient and subtle ways of marketing your brand on LinkedIn is to work with LinkedIn Groups. LinkedIn has two types of groups, which can be classified as External and Owned Groups. Groups on LinkedIn are the communities of like-minded people where they discuss their topics of interest.

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Groups Groups LinkedIn How To 234