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Apple Debuts iBeacon Location Technology in U.S. Stores

The Realtime Report

How can a retailer effectively reach consumers in-store and educate them about deals that might be of particular interest? How is iBeacon different than using GPS for geo-location? Are consumers willing to give retailers precise information about their location? .” And what about privacy?

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Is Marketing About To Get Really Creepy Or Really Good?

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It is the ability for a brand to deliver contextual and highly targeted marketing at the local retail level. Applications range from step-by-step indoor navigation, to product-level retail customer engagement, to proximity-based social networking." Having GPS capabilities inside businesses is still in its nascent stage.

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When Social Comes To Your Automobile

Small Business Mavericks

For instance, GPS technology allows a driver to chart a course using Google Maps to arrive at a predefined destination via a predetermined route. Here’s another scenario: Suppose a customer of yours is driving by your retail shop. In some cases, this can be done by voice commands.

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Six Links Worthy Of Your Attention #25

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"Is GPS eroding our brain? But that may be what the GPS has done to our brains. What will Amazon , Apple and the big book retailers do to play along or catch up? book retailer. It may be eroding your brain - MSNBC. When you get in a taxi, you can tell the driver where to go, or how to get there. bitcurrent.

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An Introduction to Vertical Social Networks

Buffer Social

According to Modern Retail , brands like Imperfect Foods and Stop & Shop are investing in ads on the platform. The app uses GPS data and data from other devices like wearables to automate the process of logging bike rides or runs. Strava Strava tackles a significant pain point for athletes – tracking exercise.

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The Year Of More

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Through mobile (which are GPS-enabled) and other innovations, there will be a much bigger push to deliver services to the consumer where they physically are in much more effective ways. This is going to be especially true for brands that sell their products and services through third-parties (like retailers or value-added resellers).

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The 10 Key Mobile Trends for 2011

Mindjumpers

Augmented reality will enhance games and retail. We already have built in features such as GPS and gyroscopes (so your phone knows when you pass out at the company Christmas party). Augmented reality allows you to overlay computer generated graphics and interfaces with the real world. Will we soon be able to “scan” for life forms too?

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