Twist Image

JANUARY 3, 2012

Through mobile (which are GPS-enabled) and other innovations, there will be a much bigger push to deliver services to the consumer where they physically are in much more effective ways. This is going to be especially true for brands that sell their products and services through third-parties (like retailers or value-added resellers).

GPS 106

GPS Microsoft Apple Loyalty 106

Saying It Social

SEPTEMBER 8, 2010

I promptly pulled out my smart phone, went to Google and typed merely “Italian deli&# – not having to add a geographic modifier because the GPS on my phone was enabled and would automatically pull local business listings based on my current location. eMarketer reports that consumers force retailers to adopt social strategy.

Mobile 135

Mobile Smart Phone StumbleUpon comScore 135

Convince & Convert

APRIL 7, 2010

There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research. Building brand loyalty: rewarding/recognizing customers who come in frequently and encouraging them to continue Foursquare and Gowalla are, in my opinion, focusing too much on this gaming aspect.

Foursquare 150

Foursquare Analysis Consultant Mobile 150