Adam Sherk

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Link Building Tactics for Publishers

Adam Sherk

A good way to investigate this is to review the Crawl Errors report in Google Webmaster Tools, which shows URLs with 404, 500 and other errors that Google encountered while crawling the site. So maintain a decent selection of feeds and don’t let the impending shutdown of Google Reader move you away from RSS.

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An Early Look at Facebook Open Graph Protocol Integration on News.

Adam Sherk

The Huffington Post The Huffington Post has added a “Hot on Facebook” module to its home page and in a sidebar on posts: I like this and think it will do a good job of encouraging user clicks, similar to the Digg widget that has worked well on news sites. Seeing that stories have been liked thousands of times certainly caught my interest.

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7 Conversion Rate Optimization Tips for Publishers

Adam Sherk

You have to show social-proof to your readers which can be in the form of a widget displaying “1267 people liked it&# or “900 people tweeted about it.&# There are plethora of widgets available that make it very easy to implement this functionality on a media site. Google News Optimization Tips. Conclusion.