Josh S Peters

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The Convergence of Search and Social Part 7 – A Strategy Framework

Josh S Peters

Use Google and look for research done by others about your target demographic. Check Google adwords tools and trends to find the search terms used most by your consumer and your competitor’s consumer. Use outreach to get links from highly relevant sources, the kind that your customers (and Google) find valuable.

Strategy 186
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The Convergence of Search and Social Part 3 – SEO

Josh S Peters

It’s also recently emerged as the most important layer to Google with all of the content focused updates that came out in 2012 (and more rumored to be coming in 2013). This also includes the way things are coded and tagged on your site (URL structure, OG tags, etc.). Keyword Research & Targeting. Link Building.

SEO 166
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HOW TO: Build your own link shortener | Shuaism

Josh S Peters

They take big links like this: [link] v%5FXSGT0004&searchView=grid5&searchNodeID=1038576&AFID= Google&searchPage=1&searchRank=target104545&LNM=argyle%5F sweater%5Fshirt and turn them into smaller links like this: [link] (I like the black and gray ones btw).

Disqus 100
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HOW TO: Move a WordPress blog from one domain to another

Josh S Peters

If you don’t have them already, setup a Google Analytics and Google Webmaster Tools accounts. This is also when you would want to setup Google Docs or Gmail for your new domain if you were using it with your previous blog. Google Analytics – This plugin makes using GA on your blog easy as copying and pasting a code.

WordPress 213