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Example: Use URL Parameters to Verify Facebook Ads Results

Jon Loomer

One approach is using URL parameters. I wrote a tutorial previously about using Dynamic URL Parameters with your Facebook ads for this purpose. First, let’s take a quick step back to detail what URL parameters are and why this is necessary. URL parameters add information to the end of a URL. Background.

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Do Not Use URL Equals for Meta Events and Audiences

Jon Loomer

In each case, the problem was caused by using “URL equals” when setting up events. The solution is simple: Use “URL contains” instead. And then I’ll explain why “URL equals” is causing problems and the best practices for using “URL contains.”

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How to Use URL Parameters for Facebook Ads Tracking

Jon Loomer

One tool available is URL parameters. While the use of URL parameters shouldn’t replace your Ads Manager reporting, they can provide a backup related to the traffic sent to your website from an ad (or even organically from your page or some other source). Let’s go… What Are URL Parameters? Ad Name: {{ad.name}}.

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Google Launches New Domain Extension For More Unique URLs

Social Media Today

It could be an interesting way to drive more interest.

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Creating A Friendly URL For Your Google Plus Page

SocMed Sean

I finally got around to creating my Google+ page for SocMedSean. While I’m not really confident of the future of Google+, it doesn’t appear to be fading as fast as Google Wave did, so maybe Google is invested in the long-term search/social integration of the platform and is going to continue to shovel money into it.

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Google Sells Google Domains as Part of Ongoing Cost-Cutting Efforts

Social Media Today

If you purchased a cool URL from Google, it'll soon be under new hosting.

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Custom Short URLs for Google+ At Last!

Janet Fouts

Tired of explaining why you have a long string of numbers as the URL for your Google+ page? Then you’ll be as excited as I am to hear Google+ is finally rolling out custom URLs for both personal profiles and pages. In the meantime you could use the Google URL shortener GPlus.to

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