Adam Sherk

APRIL 17, 2014

Social Crawlytics allows you to crawl a domain to drill down on social metrics by URL and author. Share Counts by URL. Some basic free tools that provide the social share counts for a specific URL. The Social Shares by URL tool lets you pull the stats on up to 20 URLs at a time. Social Crawlytics. Management Tools.

Analytics 240

Analytics Publishing Social Media Tools 240

Adam Sherk

APRIL 30, 2013

Plug any URL into Topsy and see who tweeted it and which users were most influential (and which have a blog). Google+ Tools. But Google+ is a decent method as well, since Google Authorship participation results in people adding links to their blogs and sites they contribute to on their profile. Google Blog Search.

Blogger 196

Blogger BuzzStream Influencer Tools 196

Adam Sherk

MAY 14, 2013

You’d be surprised at how many existing links (both internal and external) may be pointing to incorrect or discontinued URLs. A good way to investigate this is to review the Crawl Errors report in Google Webmaster Tools, which shows URLs with 404, 500 and other errors that Google encountered while crawling the site.

Publishing 209

Publishing Syndication Module Badge 209

Adam Sherk

DECEMBER 1, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Does Google News Sitemaps New Format Help Publishers? by Adam Sherk on December 1, 2009 In November Google announced a new format for Google News Sitemaps with several changes including new tags that provide additional detail on each submitted article.

News 104

News Publishing Google Press Release 104

Adam Sherk

OCTOBER 7, 2014

Google AdWords: Keyword Planner. Google’s Keyword Planner has become a hassle for new users to set up since it now requires having an AdWords account. Google Trends. Editorial teams like using Google Trends because there is no sign-up or login required. Google Webmaster Tools: Search Queries.

Analysis 241

Analysis Research Trends Tools 241

Adam Sherk

APRIL 30, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Publishers: Solve Tracking Code, Duplicate Content Issues with the Canonical URL Tag by Adam Sherk on April 30, 2009 Really you shouldn’t need it. Do you recommend inserting the canonical URL tag on every page of a site, or only those that exhibit tracking codes?

Issues 100

Issues Publishing URL Syndication 100

Adam Sherk

APRIL 24, 2012

It has been a couple years now since page speed has been an official Google ranking factor and one year since the launch of PageSpeed Online , the Web-based version of Google’s tool for analyzing site performance. So the US URLs were used in the comparison. But site speed is one area in which the competition has a leg up.

Sites 187

Sites News Yahoo Comparison 187

Adam Sherk

OCTOBER 18, 2011

Use keyword research tools such as Google AdWords Keyword Tool and Google Insights for Search to evaluate and refine candidates and discover popular variations. Check what news stories and press releases currently come up for your top candidates in Google News and Yahoo News. Google News Optimization Tips. Title/headline.

Press Release 206

Press Release Tips Adwords Yahoo 206

Adam Sherk

FEBRUARY 25, 2010

When users click a retweet button, they expect to see something along the lines of: RT @[brand] [headline] [URL] That exact format does not need to be followed, but you want to minimize the work that users need to do before sending out the tweet. Related posts: Google News Wants Title Tags to Match Headlines?

Syndication 117

Syndication URL Press Release Blogroll 117

Adam Sherk

APRIL 16, 2013

At the bottom of the page there should be an accessible link to a static URL with the next group of results, and on the subsequent pages both next and previous links. Related posts: Google News Optimization Tips. This creates an obstacle for SEO. Blog Tag Optimization Tips for News Sites.

SEO 245

SEO Tips Module Guidelines 245

Adam Sherk

OCTOBER 8, 2009

Even when the engines do a reasonable job of filtering out duplicates in their results, sites are essentially shooting themselves in the foot by splitting internal and inbound links to a particular piece of content across multiple URLs. Appending tracking codes to URLs (e.g. ?xid=rss xid=rss or ?cid=top-stories)

Sites 105

Sites News Syndication Content 105

Adam Sherk

JULY 9, 2009

The Yahoo attribution links do not point directly to the original article URLs. Instead they point to an internal Yahoo News URL which then has a temporary 302 redirect to the original article. So it is important to have a requirement for direct links to your original URLs put into the syndication contract.

Syndication 100

Syndication Yahoo SEO News 100

Adam Sherk

OCTOBER 14, 2015

As a user I like the new hosted and mobile-specific article formats, be that Facebook Instant Articles , Apple News Format or Google’s AMP project. The open source nature of AMP is a plus but I’m not a fan of having to create separate URLs. App Indexing for both Google and Apple is another growing trend. Google News.

SEO 100

SEO Syndication Marketing NoFollow 100

Adam Sherk

MARCH 16, 2010

Google, Bing and Yahoo are all experimenting with various forms of real-time results now and making deals with Twitter, Facebook and other social sites. In its “Latest results” Google blends results from Google News and Google Blog Search with updates from Twitter and Facebook Pages, offering multiple paths in for news and content sites.

Sites 143

Sites News Yahoo Engineering 143

Adam Sherk

OCTOBER 20, 2009

URL, so I tried using bit.ly search to get click data on each of those shortened URLs. URLs in Muck Rack releases. reports from its search page are not very complete or accurate (you get better data on URLs you’ve personally shortened in your history when signed into bit.ly). Of those 51 releases, 28 included a bit.ly

Press Release 145

Press Release Twitter URL RSS 145

Adam Sherk

JANUARY 6, 2010

I didn’t find any shared newsweek.tumblr.com URLs through Bit.ly Some visitors are likely clicking through to the full articles on Newsweek.com and then commenting there and/or sharing the newsweek.com URLs, which is also a good thing. To investigate further I did a quick check for Twitter activity.

Tumblr 131

Tumblr Engagement Press Release Blogroll 131

Adam Sherk

SEPTEMBER 28, 2011

There are also attribution links to the original articles (although those links point to redirected feed URLs): I like seeing what friends have read too: Reporting friend activity gets overdone in social media, but in this particular app it did successfully get my attention. I was curious to check out what some real friends had read.

Facebook 111

Facebook Journal URL News 111

Adam Sherk

SEPTEMBER 11, 2012

Also take advantage of the Webmaster Tools API to gain full access to all of the Google Webmaster Tools error data for your sites. Related posts: New York Times Plans to Implement Permanent Redirects on IHT.com URLs. Enterprise-level suites like BrightEdge , Conductor and seoClarity are a good place to start. “Yada, yada, yada.”

SEO 173

SEO Wikipedia Project Creative Commons 173

Adam Sherk

MAY 12, 2010

Shifting from poaching content to paying for it, it really is no wonder that the AP seems so threatened by Google. Related posts: Video Interview: Rupert Murdoch Doesn’t Like Search So Much I Hope News Corp Does Block its Content from Google The Wrap, Newser and Content Aggregation: How Much Attribution is Enough?

Content 116

Content Aggregator Press Release Syndication 116

Adam Sherk

MARCH 8, 2012

Tweet text formatting has improved since I wrote Make the Most of Your Retweet Buttons but I still regularly come across issues with: Missing URLs. For example Google Search Plus Your World is a large push towards greater personalization through social connections and social activity.

Publishing 215

Publishing Questions Social Media Activities 215

Adam Sherk

JANUARY 7, 2010

Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now! Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Press Release 101

Press Release Syndication Blogroll iPad 101

Adam Sherk

JUNE 30, 2009

their site name) on their versions In its tips for dealing with duplicate content , Google specifically refers to the attribution link but with a caveat: Syndicate carefully: If you syndicate your content on other sites, make sure they include a link back to the original article on each syndicated article.

Syndication 111

Syndication Press Release SEO Publishing 111

Adam Sherk

JUNE 12, 2009

Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now! Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Press Release 100

Press Release Syndication Blogroll Foursquare 100

Adam Sherk

FEBRUARY 9, 2010

Related posts: New York Times Plans to Implement Permanent Redirects on IHT.com URLs Top 10 Reasons The New York Times is Really Putting up a Paywall The Daily Show Visits The New York Times Google News Wants Title Tags to Match Headlines? Check out The New York Times page on Foursquare to see it in action.

Foursquare 111

Foursquare Badge Press Release Blogroll 111

Adam Sherk

APRIL 8, 2010

It is another to mass-aggregate content from a specific publication and then package it on a hub page, even customizing the URL and title tag for SEO: For what it is worth, Google does not seem to be assigning much value to the page.

Aggregator 110

Aggregator Syndication Content Journal 110

Adam Sherk

APRIL 26, 2010

This Inside Facebook post has the details: With the Open Graph Protocol, Any URL Can Be Treated Just Like a Facebook Page Related posts: News Sites Not Making Much Use of Static FBML on Facebook Pages Facebook Pages: Which News Sites Get the Most Engagement?

News 149

News Module Widget Facebook 149

Adam Sherk

JANUARY 20, 2010

The metered system will pay for itself by randomly charging one user per day $10,000,000 The editorial staff figures since hardly anyone will ever see their work, they can save time by skipping every other word In 10 years Google will control every piece of information on the planet anyway, so why not make a little cash while they can?

Press Release 126

Press Release Digg News SEO 126

Adam Sherk

JANUARY 16, 2013

In working with publishers one of the things I’m most frequently asked to do is troubleshoot problems with Google News. Anyone on staff at a news or content site can attest to the importance of Google News and news search optimization. Not an approved source – site not showing up in Google News? Eligibility and Indexation.

News 261

News Google Embedding How To 261

Adam Sherk

MAY 26, 2009

For example on The New York Times Company’s corporate site, press releases are hosted by Thomson Reuters on [link] URLs: Last year Todd Defren wrote that social media releases are best kept in your company newsroom for a variety of reasons. Specific to the SEO implications, I believe that is still the best approach.

Press Release 102

Press Release Social Media Syndication Hosting 102

Adam Sherk

FEBRUARY 5, 2013

How long does it take Google to process 14 million 301 redirects? The day of the migration Google had 14,100,000 URLs from the discontinued domain in its index, according to a [site:domain.com] search. Bing had only indexed 360,000 URLs (whaddup Bing?). Here is the timeline to-date: Google index count Bing index count.

URL 149

URL Syndication Yahoo Report 149

Adam Sherk

DECEMBER 8, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Google Living Stories – Just Snazzy Topic Pages or is Google onto Something? by Adam Sherk on December 8, 2009 Today Google unveiled its Living Stories prototype , showcasing its vision of a new format for presenting news stories online.

Google 112

Google Health Care Press Release News 112

Adam Sherk

APRIL 4, 2011

I checked it several times so the score is correct according to Google. The 92 rating is actually for [link] which is the URL that the Google tool was redirected to). Back to poor Reuters and its 20 Page Speed score, here are the improvements that Google suggested: Related posts: 25 Major News Sites Ranked by Page Speed.

Sites 128

Sites News Google Yahoo 128

Adam Sherk

DECEMBER 16, 2009

by Adam Sherk on December 16, 2009 Yesterday Google announced that it is now supporting the rel=&# canonical&# link element (sometimes referred to as the canonical URL tag) across different domains. If you’re not familiar with rel=&# canonical&# see Publishers: Solve Tracking Code, Duplicate Content Issues with the Canonical URL Tag ).

Syndication 103

Syndication Publishing URL Yahoo 103

Adam Sherk

MAY 17, 2010

CBS News and Reuters are the only two news organizations in the group that have not created a short, customized URL for their page (e.g. While on Facebook, the page URL shown to users in the browser changes radically depending on how it was navigated to. www.facebook.com/nytimes): That is a missed opportunity.

Sites 167

Sites News CPM Facebook 167

Adam Sherk

JANUARY 12, 2011

First content is created then the key page elements (title tag, headline, URL, image attributes, etc.) Keyword research tools like the Google AdWords Keyword Tool or WordTracker are used to determine the best terms to optimize for. Other sources include looking at Google Instant results and even the Google Wonder Wheel.

SEO 198

SEO Hitwise comScore Adwords 198

Adam Sherk

MAY 1, 2012

Total number of referring keywords – this is less insightful than it used to be due to the Google secure search “keyword not provided” issue, but it is still worth capturing this data. The search queries data in Google Webmaster Tools can be used to offset “keyword not provided” deficiencies in Omniture or Google Analytics.

Metrics 164

Metrics SEO Publishing Analytics 164

Adam Sherk

FEBRUARY 9, 2011

It avoids keyword cannibalization and allows internal and inbound links to be focused on a single URL. As of today Mahalo has 123 pages in Google’s index with “cook” and “turkey” in the title tag. Google News Optimization Tips. In such cases a single high-quality page is better for users and ultimately better for SEO.

SEO 163

SEO Compete URL Engineering 163