article thumbnail

Example: Use URL Parameters to Verify Facebook Ads Results

Jon Loomer

One approach is using URL parameters. I wrote a tutorial previously about using Dynamic URL Parameters with your Facebook ads for this purpose. First, let’s take a quick step back to detail what URL parameters are and why this is necessary. URL parameters add information to the end of a URL. Background.

URL 204
article thumbnail

How to Use URL Parameters for Facebook Ads Tracking

Jon Loomer

One tool available is URL parameters. While the use of URL parameters shouldn’t replace your Ads Manager reporting, they can provide a backup related to the traffic sent to your website from an ad (or even organically from your page or some other source). Let’s go… What Are URL Parameters? Ad Name: {{ad.name}}.

URL 210
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Do Not Use URL Equals for Meta Events and Audiences

Jon Loomer

In each case, the problem was caused by using “URL equals” when setting up events. The solution is simple: Use “URL contains” instead. And then I’ll explain why “URL equals” is causing problems and the best practices for using “URL contains.”

URL 180
article thumbnail

12 of the Best Link Shorteners That Aren’t the Google URL Shortener

Hootsuite

But if you’re a URL, shorter is better, pretty much every time. That’s why URL shorteners are such handy tools. And unlike a certain kitchen cupboard, URL shorteners are in reach of anyone with an internet browser—social media managers, regular everyday Facebook moms, small business owners, and TikTok tweens of all heights.

URL 145
article thumbnail

Google Launches New Domain Extension For More Unique URLs

Social Media Today

It could be an interesting way to drive more interest.

URL 187
article thumbnail

Creating A Friendly URL For Your Google Plus Page

SocMed Sean

I finally got around to creating my Google+ page for SocMedSean. While I’m not really confident of the future of Google+, it doesn’t appear to be fading as fast as Google Wave did, so maybe Google is invested in the long-term search/social integration of the platform and is going to continue to shovel money into it.

URL 273
article thumbnail

Google Sells Google Domains as Part of Ongoing Cost-Cutting Efforts

Social Media Today

If you purchased a cool URL from Google, it'll soon be under new hosting.

Google 198