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Do Not Use URL Equals for Meta Events and Audiences

Jon Loomer

In each case, the problem was caused by using “URL equals” when setting up events. The solution is simple: Use “URL contains” instead. And then I’ll explain why “URL equals” is causing problems and the best practices for using “URL contains.”

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How to Use Google Tag Manager to Manage the Facebook Pixel and Events

Jon Loomer

For the past couple of years now, I’ve used Google Tag Manager to manage the Facebook pixel and events (both standard and custom events). In order to take advantage of Google Tag Manager for standard and custom pixel events, you’ll first need to add the base Facebook pixel code. Install the Base Pixel Code.

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The 8 best URL shorteners for engagement and tracking in 2022

Sprout Social

Since the beginning of the World Wide Web, Uniform Resource Locators (URLs) have been one of the primary methods for jumping from one webpage to another. Unfortunately, URLs become long and complex as subdomains, subdirectories and tracking codes are added. As social media grew in popularity, lengthy URLs began to present a problem.

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Create a Custom Facebook Event for a Watched YouTube Video in Google Tag Manager

Jon Loomer

First, know that I use Google Tag Manager to manage my Facebook pixel. For more on using Google Tag Manager for creating custom events, check out the following blog posts: Create Facebook Pixel Events for Scroll Depth. Configure the Video Variables in Google Tag Manager. Refine by “URL/Parameter.”

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How To Add Custom URL to Google Plus G+

Laurel Papworth

How to get a custom URL for Google Plus. with Google’s official version of a Facebook USERNAME. If you aren’t on Google Plus already you are mad. Google Plus Business Pages suck as much as Facebook Pages though, as they are identical. Anywho, How to add a Google Plus custom URL.

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Google Search Console: Adding Your Website Made Simple

BeingOptimist

Have you added your website to Google Search Console? If not, this guide is for you where you would learn about how to add your website to Google search console step by step. See What’s Popular : With Google Search Console, you can see which parts of your website are the most popular. Isn’t that pretty cool?

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How to use Google Analytics for stronger social media reporting

Sprout Social

Google Analytics (GA) offers solutions to these multi-pronged questions around social media analytics. Read on to find out how Google Analytics for social media helps with stronger reporting. Why use Google Analytics for social media measurement?

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