Ari Herzog

JANUARY 5, 2014

With over 4,500 people and companies following me on Twitter at @ariherzog , why did I create a new account at @ariherzogdotcom last week and ask people to follow me there instead? That Twitter account I created at @ariherzogdotcom ? Those LinkedIn and Google+ groups? Twitter: Last year I followed approximately 100 people.

Social Networking 148

Social Networking LinkedIn Groups Groups 148

Ari Herzog

JANUARY 1, 2014

Follow my brand on this Twitter page. Follow my brand on this Google+ page. Twitter will act as the hub; and scripts via Buffer and IFTTT will auto-populate each other. In this way, pins will be shared to Twitter, tweets will be shared to Google+, and so forth. Follow my brand on this Facebook page.

Brands 162

Brands News Meeting LinkedIn 162

Ari Herzog

JANUARY 2, 2014

Over time, more will discover this new @AriHerzogDotCom account on Twitter ; and I will discover them, tweet with them, and share them. Follower numbers right now: 51 on Twitter. 2 on Google+. Google Analytics tells me the average person visiting yesterday’s post stayed there for 2 minutes. Media Twitter'

Twitter 129

Twitter Analytics LinkedIn Google 129

Ari Herzog

JANUARY 13, 2014

As of this moment in time, 9 people shared it on Facebook, 46 shared it on Twitter, 10 shared it on Google+, and 3 shared it on LinkedIn. Visit the same post on Social Media Today and you see 18 Facebook shares, 54 Google+ shares, 73 LinkedIn shares, and a whopping 673 retweets. And that’s just from my post on my blog.

Syndication 169

Syndication Meeting Metrics LinkedIn 169

Ari Herzog

NOVEMBER 14, 2013

Google Analytics tells me that 34,532 unique visitors (including you) came here over the prior six months. As for the 2,300 visitors arriving from clicking links across social media, the top three referrers were Facebook (36%), Twitter (31%), and LinkedIn (12%). Blog News Media Google metrics' Thank you for reading my blog.

Energy 148

Energy Metrics Statistics Mobile 148

Ari Herzog

FEBRUARY 23, 2014

If you can’t convey new ideas on your blog, then you probably won’t get a lot of traffic… But Twitter is not good for fleshed-out ideas. I see people using Twitter for a lot of stuff, but not for fleshed-out ideas. Way better than, say, Twitter. Follow me on Twitter to see my thoughts. Strategy identity'

Social Media 139

Social Media Tumblr Flickr ROI 139

Ari Herzog

APRIL 14, 2014

Looking back at my history of finding order in January , February , and March , Twitter is where I struggled the most. At the end of the day, Twitter is a marketing tool so having more followers does create a more valuable resource for me. Here is my Twitter frequency by day and time. Same story on Google+ and Facebook.

Curation 118

Curation Feed Feedly List 118

Ari Herzog

DECEMBER 19, 2013

They point to the Google Ad Grants program (similar to Google AdWords for businesses) that awards up to $10,000 to eligible nonprofits. Meet their requirements and you can spend money to get more clicks and visits to whatever you’re advertising on Google. It doesn’t exist. They wants it to exist. Call it free money.

Adwords 152

Adwords Advertising Organization Hashtag 152

Ari Herzog

NOVEMBER 19, 2013

The below graphs and data from Google Analytics say the rest. Phil Gerbyshak asked me to provide background to my last post on Twitter that occurred October 17, wondering if that action had any impact on blog visitors. Every blogger is different so my metrics will unlikely be the same for anyone else who gives up on Twitter.

Quantcast 161

Quantcast Metrics Social Networking WordPress 161

Ari Herzog

JULY 6, 2012

21 Reasons to Use Google Analytics by David Murton. 7 Sandbox Rules of Twitter by Brandon Yanofsky. 10 Twitter Tips to Make Friends by Thomas O’Rourke. What Nike Teaches Us About Social Media by Brandon Yanofsky. How to Increase Web Traffic by Steven Papas. Why Social Media Quality Beats Quantity by Marcus Sheridan.

Blogger 151

Blogger Klout Proposal Mobile 151

Ari Herzog

DECEMBER 28, 2014

On Google+, Pinterest, Twitter, and other sites, I wrote that anything goes; and that I would find order in chaos. Twitter is the social network that I use the most these days. Related Stories Why Facebook and I Broke Up July 17: Turning a New Twitter Leaf Stuff. My mission to find order in chaos changed a lot.

Social Networking 143

Social Networking Policies LinkedIn Sites 143

Ari Herzog

AUGUST 12, 2014

Looking back at my year-long desire to find order in chaos , here’s where things are today in Month Eight: On Twitter: I initially thought that I could find order by following everyone. On LinkedIn, Google+, Instagram, Pinterest, wherever… My rules are gone. You can friend me here. Social media is diluting. Media order'

Foursquare 131

Foursquare Privacy List Comments 131

Ari Herzog

MARCH 23, 2015

Run a Google search for the exact phrase, “how to write a blog,” and peruse through 416,000 results. Or, if you think you want to create something — a blog, a Facebook page, a Twitter account, an online video to go viral — why do you want to create it? I’m more inclined to believe Google changed.

Journal 70

Journal Statistics URL Types 70

Ari Herzog

JULY 23, 2012

You are not limited to words but you can also tag Twitter and Facebook friends as I illustrate below. Clicking it provides you a choice of sign-in options, from logging into a Livefyre account to using your Twitter, Facebook, Google+, LinkedIn, or OpenID accounts. Post your comment.

OpenID 117

OpenID System WordPress Comments 117

Ari Herzog

MARCH 10, 2011

Basically, it allows users who are signed into their Google account to customize their homepage with lots of cool stuff. First, you’ll need a Google account. Once you have a Google account and made iGoogle your homepage, the fun begins! Connect: Twitter | Facebook | Email | 978.558.0008. Enter iGoogle….

RSS 125

RSS Feed Feedly Features 125

Ari Herzog

SEPTEMBER 30, 2011

Twitter and Google+ are not far behind. Please watch and learn how you can fulfill your life to avoid the serious addiction that adults sometimes develop. The takeaway is clear. If addictions can be developed from Boba Fett fascinations, then surely you can be afflicted from being on the internet too much. Thank you for reading!

How To 154

How To Newsletter Comments Google 154

Ari Herzog

MARCH 10, 2011

Basically, it allows users who are signed into their Google account to customize their homepage with lots of cool stuff. First, you’ll need a Google account. Once you have a Google account and made iGoogle your homepage, the fun begins! Connect: Twitter | Facebook | Email | 978.558.0008. Enter iGoogle….

RSS 121

RSS Feed Feedly Features 121

Ari Herzog

MARCH 13, 2012

Over on Twitter, the company is known as @Kotex and their page is ripe with similar questions as Facebook. What’s wonderful about Kotex online is their campaigns are not limited to YouTube, Facebook, and Twitter — but they’re also on Tumblr, Pinterest, and Google+. Women are dishing it up.

Company 152

Company Tumblr Case Study Hashtag 152

Ari Herzog

JANUARY 12, 2016

I once met a woman who works in marketing but cannot be found on Google. If you’re googling for her name, you clearly don’t know her at all. How many phone numbers do you have of those you follow on Twitter? She’s OK that nobody can find her. If you know Sarah, there are offline methods to contact her.

Findability 70

Findability LinkedIn Social Networking Facebook 70

Ari Herzog

MARCH 6, 2011

After nearly four years of powering this blog’s email and RSS delivery options, I’ve parted ways with Google and its free Feedburner service and embraced the paid service of Feedblitz. Feedburner used to be a wonderful company with an amazing tool that had responsive customer service — until Google bought them.

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FeedBlitz FeedBurner RSS Embedding 114

Ari Herzog

NOVEMBER 12, 2012

Its Twitter biography is explicit that I am the community manager. He liked the style and directness of my reply; and googling me further, he appreciated the breadth of my social web knowledge. The company went social this fall, as CMO Catherine Hernandez-Blades elaborated in the company’s first blog post.

Radian6 172

Radian6 Press Release Vimeo Upcoming 172

Ari Herzog

JANUARY 9, 2011

Performing a Google search for a local restaurant, their website is the first result. If a business Facebook Page is not listed in the first three pages of a Google search, but the website is listed at the top, that website either needs all the information that’s on Facebook — or have a link to Facebook. Do they know this?

Data 127

Data Facebook Eventful Advertising 127

Ari Herzog

JUNE 23, 2011

Very soon after Twitter’s introduction, it became obvious that you should not judge a Twitter user by the number of followers she has. On HootSuite, your Klout score appears on your Twitter profile whether you have logged into Klout or not. Reply to people on Twitter using replies. What is Klout?

Klout 190

Klout Influencer LinkedIn System 190

Ari Herzog

AUGUST 30, 2012

In the front window next to the door there are four social decals — Google Favorite Places, CitySearch, Foursquare, and LevelUp. My gym has Twitter and Facebook decals on the front door (bottom right). At my coffee shop, they have Google QR code decals so you can join the Favorite Places on Google discussion (top).

Retail 130

Retail Social Media Small Business Compete 130

Ari Herzog

SEPTEMBER 20, 2012

2010: Twitter. Do I want to use Twitter to tell the world what Stephen Black ate for lunch or do I want to connect with an audience interested in art and creative writing? This resulted in the account which became the basis for my Google+ account. I scramble my name and Alps Bethneck is born. The answer is @BookMerah.

MySpace 187

MySpace Tweetdeck Mashup Flickr 187

Ari Herzog

OCTOBER 25, 2011

It doesn’t matter how frequently you send messages on Twitter or Google+ because your friends will respond to those messages that are relevant or insightful to them and gloss over the rest.

Newsletter 131

Newsletter Questions Publishing Comments 131

Ari Herzog

MARCH 4, 2011

When YouTube started and then later was acquired by Google there was a well-publicized copyright brawl between publishers of all kinds and Google. More publishers are embracing your violation and opting to allow you to keep your work on YouTube while Google serves ads on your creative videos. It seems to me a fair deal.

YouTube 140

YouTube Features Publishing System 140

Ari Herzog

FEBRUARY 27, 2012

I created my Facebook account in 2005 and joined Twitter by 2008. Not bad for a site that’s never used Google AdWords or PPC campaigns. Call my Google Voice number at 978.558.0008 or email ariherzog@gmail.com. Remember dial-up internet service? I may have helped you connect! Let’s talk. Maybe we can help each other?

Social Media Management 132

Social Media Management Social Media Adwords Case Study 132

Ari Herzog

FEBRUARY 17, 2011

The takeaway is clear: If you have a LinkedIn account and aren’t updating it to share your latest and greatest news with your friends and colleagues, you’re missing out — especially if your LinkedIn profile is in the top 10 Google or Bing search engine results when I type in your name. Like This Post? Share it on LinkedIn!

LinkedIn 114

LinkedIn Engineering News Types 114

Ari Herzog

JANUARY 27, 2011

Nevertheless, you Googled them and eventually got to know them, which would have been the first step toward buying from them. What can you post today on Facebook, Twitter, a blog’s comment section, etc. Contact Ari: Twitter | Email | 978.558.0008. Sometimes, such controversies can even give start to a brand.

Comments 187

Comments Features Buy Brands 187

Ari Herzog

AUGUST 11, 2011

Sarah Morgan shares where you can find her online , opining why she uses Google+ for this and Goodreads for that; and reasoning why she doesn’t care for Ping or Ryze anymore. Sarah’s reasons for using Twitter, Facebook, and Google+ will always be different than your reasons. Photo by hmm360.

Social Media 125

Social Media Case Study Travel Social Media Management 125

Ari Herzog

MARCH 14, 2011

Here’s a picture I snapped of the two phones side by side : Launching last fall to many positive early reviews , the phone runs on the open source Android operating system and is pre-installed with every mobile application in Google’s arsenal. Connect: Twitter | Facebook | Email | 978.558.0008. Killing My BlackBerry Softly.

Mobile 121

Mobile Wireless Open Source iPhone 121

Ari Herzog

JANUARY 24, 2011

Every time someone searches for a keyword in Google or Bing, for instance, and views pages of results, those results are ranked according to numerous variables including backlinks. Clicking Google will show you every article manually tagged with that description. Contact Ari: Twitter | Email | 978.558.0008.

Engineering 121

Engineering WordPress SEO Study 121

Ari Herzog

NOVEMBER 19, 2010

Google “social media fired&# and you can get an idea. There are many case studies of teachers, journalists, and professionals fired from their jobs because of inappropriate usage of social media. But how often do people quit their jobs because of wanting to use social media? Or, know someone who has?

Social Media 125

Social Media Case Study Sentiment Study 125

Ari Herzog

JULY 13, 2010

I was initially going to write about dog weddings, the subject of nearly 60,000 Google results and 215 matches on YouTube , such as last week’s nuptials of schiperkes Cricket and Black Magic and a complementary blog post of the honeymoon at a Salem hotel 20 miles away. Pumpkin barks, and you see a tweet by Pumpkin.

Social Media 167

Social Media Case Study Wireless Hotels 167

Ari Herzog

JANUARY 9, 2011

Performing a Google search for a local restaurant, their website is the first result. If a business Facebook Page is not listed in the first three pages of a Google search, but the website is listed at the top, that website either needs all the information that’s on Facebook — or have a link to Facebook. Do they know this?

Data 87

Data Facebook Eventful Advertising 87

Ari Herzog

JUNE 1, 2012

Using GPS chips embedded in your smartphone and latitude/longitude addresses, it is fairly easy for me to log into an app such as Foursquare , Loopt , or Google Latitude and (if your privacy settings allow me to) see who is proximate to my location. Ari Herzog is currently seeking a full time position in social media.

Foursquare 155

Foursquare Lurker GPS Embedding 155