Akamai Marketing

JULY 28, 2011

Laser focused and sincere the question came: “How many followers should I have on Twitter?&# A prime example is this article on Aston Kutcher who is wildly admired for his Twitter fan base. Keep in mind, that a little over 95% of Twitter users have less than 500 followers and only.05% That’s the artform of Twitter.

Metrics 229

Metrics Twitter Postrank Analytics 229

Akamai Marketing

JULY 7, 2011

Its not that I don’t like Google+, I do. I think its a brilliant integration of Google’s products. I think there are both useful and fun elements to Google+. I suspect it will, but that depends on what Google’s end goal is with Google+. So, you see, Google+ is already a game changer.

Google 142

Google Conversation Collaboration Conference 142

Akamai Marketing

DECEMBER 29, 2011

Distinguish my social media profiles: I’ve been using Facebook and Twitter for years and with the introduction of Google+ (which I am enjoying) I’ll be defining what information you’ll see where. Along those lines, I’ll be making better use of my businesses Facebook page and Google+Page.

Social Media 186

Social Media Vimeo Creative Commons Conversation 186

Akamai Marketing

FEBRUARY 8, 2011

Most obvious of these is Google Analytics. It also breaks down where engagement events are occurring for the time period (comments, Digg, Twitter). While most of this isn’t a surprise if you are monitoring your social media efforts, it is helpful to see it so cleanly laid out and including other sources besides Twitter.

Postrank 134

Postrank Analytics Tools Klout 134

Akamai Marketing

JULY 23, 2012

The Real Social Media Lesson Behind the NRA Twitter Post After the Aurora Shooting. Also, use Google Alerts. You can set Google Alerts to let you know immediately when news breaks. Of course, they could have also done a Twitter search to see WHY Aurora was trending. Happy Friday! Weekend plans?

Twitter 149

Twitter HootSuite Training News 149

Akamai Marketing

NOVEMBER 22, 2011

This feature allows you to see Twitter conversations with a particular contact, from this dashboard you can add them to lists, add additional contact info, see @mentions. She and I do 90% of our communication with one another via Twitter. Twitter Comparison: Ever wonder how you compare to your biggest competitor? And it shows.

Tools 149

Tools Social CRM Comparison HootSuite 149

Akamai Marketing

NOVEMBER 1, 2011

Within WOM valuation, we include things like Facebook comments and shares on Twitter from an influencer or from the company itself. The new Google Ripples , which is used for Google+ postings, is going to be able to give some exciting graphical evidence to WOM valuation.

ROI 161

ROI Social Media CPC Cost 161