Techipedia: Tamar Weinberg

article thumbnail

Social Media in the Industry: Customization is the Key to Success

Techipedia: Tamar Weinberg

In early 2010, news sprung that people were spending more time on Facebook than Google, and this is where the average person is finding their daily news. Basic Strategy: Claim your business on Yelp and Google Places. Tourism/Travel/Hospitality. Goals: Connect with new clients who enjoy traveling. e-Commerce.

Industry 231
article thumbnail

How Consistent Branding is Being Challenged in the Digital Age

Techipedia: Tamar Weinberg

With the huge number of communication channels available including emails, websites, and iPhone apps plus the ever-increasing number of social media channels such as Twitter, LinkedIn, Facebook Google + and YouTube, it is no wonder that maintaining consistent branding has become somewhat of a challenge to the digital age marketer.

Brands 185
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The Ultimate Guide to Search Retargeting, Part 2

Techipedia: Tamar Weinberg

As we began to discuss in Part 1, Search Retargeting is a practice that allows marketers to target users with display ads based on the keywords they enter into search engines like Google, Yahoo!, A user searches for “All-Inclusive Caribbean Vacations” on Google, and, a few minutes later, heads over to the New York Times Travel Section.

comScore 163
article thumbnail

17 Digital Marketing Experts Share Their Top Tips, Tricks, and Tools

Techipedia: Tamar Weinberg

It gives you a good sense of how far your message traveled on Twitter — I get that this isn’t always the best metric, but if you have breaking news, it’s nice to be able to equate how far and fast news traveled on Twitter in a way that most executives recognize: number of tweets, top twitterers and impressions!

Tools 277
article thumbnail

With 4 Days Before Blogger Social, I Bring You the 4×4 Meme

Techipedia: Tamar Weinberg

I’ve traveled more than ever before. 4 Websites I Visit Daily My first stop every day (and numerous other periods during the day) is my email, which is hosted on Gmail or Google Apps. If that answer doesn’t suffice, I can assure you that I visit Google at least once daily.) The answer changes everyday! Not so much.

Meme 100
article thumbnail

When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

Though, I travel a lot, cruising is not my usual style of vacation. Every travel writer knows the creditability risk one takes when recommending a resort or cruise that one stays at for free. They are responsible for their own travel arrangements and expenses, which are not paid by Royal Caribbean.

Brands 133
article thumbnail

How a Small New York City Hotel Put Itself on the Map through.

Techipedia: Tamar Weinberg

The word of mouth has traveled, because Pamela Slim learned about the hotel from Jonathan. If you’re constantly broadcasting and not building bridges, your social media engagement will only travel so far. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca Has it been a success?

Hotels 245