Social Media Strategery

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Dear IT Guy, Can You Actually Use the Tool You're Creating.

Social Media Strategery

Development Social Media Dear IT Guy, Can You Actually Use the Tool You’re Creating? Fri, Aug 27, 2010 Government 2.0 , Social Media Do the top developers for Google’s Android operating system use Blackberries? Brown) Twitter Comment Dear IT Guy, Can You Actually Use the Tool You’re Creating? Government 2.0

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Enterprise 2.0 Isn’t About Social Business, It’s Just About Business

Social Media Strategery

Paradoxically, sometimes the best way to implement social tools are to not refer to them as social tools. tools into the actual business. It’s about realizing that these tools are a means to an end, not the end itself. tools mentioned above have helped with this moderate cultural shift.

Yammer 132
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How a Social Media Evangelist Became a Social Media Realist

Social Media Strategery

There are Google+ master classes. When I first started using social media professionally back in 2006, it was because I recognized that these new tools could fundamentally change the way organizations communicated and collaborated. I'm not suggesting that social media is dead (imagine that link bait, though).

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The Social Media Resolutions I Want You to Make

Social Media Strategery

Ugh – the phrase 2011 social media resolution s returns more than 12 million search results on Google and I find most of them totally insufferable. I will do at least a cursory Google search before I write a new post to see what other people are saying about the topic about which I’m going to write. population.

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Establishing a Vision and Then Getting Your Team to Buy Into It

Social Media Strategery

All the bells and whistles and new features are great, but don't get distracted by the latest tools. But don't try to use Pinterest, Highlight, Path, and Google+ just because you saw some social media nerds saying it's the "next Facebook! I'll trust you and provide you with the top cover to take those risks.

Team 113
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Content Marketing That Wins: Making Brands, Readers AND Google Happy

Social Media Strategery

Scott Smith , Nick Papagiannis and I had the opportunity to kick off Social Media Week Chicago with a presentation titled “Content Marketing That Wins: Making Brands, Readers, AND Google Happy ” to a packed house at Morningstar in Chicago. We have the data and the tools to scale actual conversations and relationships.

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Rethinking Public Relations Education

Social Media Strategery

&# Their response ranged from the dismissive – “why would we have a class on learning to Twitter – only old people use it anyway?&# – to the inquisitive – “it’d be great if we could learn more about how these tools are being used by companies so we’d know before we got hired.&#